Liepaja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Courland, Latvia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Liepaja in 2025? Explore comprehensive Airbnb analytics for Liepaja, Courland, Latvia to uncover income potential. This 2025 STR market report for Liepaja, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 249 active listings.

Whether you're considering an Airbnb investment in Liepaja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Liepaja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Liepaja Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$74
The average rental revenue earned for an occupied room per day in Liepaja.
Occupancy Rate(?)
36.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,804
Typical annual income for an Airbnb listing in Liepaja. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.7%
Slight decrease (-0.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Liepaja.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Liepaja.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
249
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Liepaja (2025)

Understanding the monthly revenue variations for Airbnb listings in Liepaja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Liepaja is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Liepaja across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,518+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,003 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $566 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $262, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Liepaja

Liepaja Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Liepaja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Liepaja:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Liepaja

Average Daily Rate (ADR) Airbnb Trends in Liepaja (2025)

Effective short term rental pricing strategy in Liepaja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Liepaja typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
  • Typical properties (Median) charge around $59 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in Liepaja

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Airbnb Seasonality Analysis & Trends in Liepaja (2025)

Peak Season (July, August, June)
  • Revenue averages $1,157 per month
  • Occupancy rates average 43.6%
  • Daily rates average $77
Shoulder Season
  • Revenue averages $652 per month
  • Occupancy maintains around 28.9%
  • Daily rates hold near $71
Low Season (January, February, March)
  • Revenue drops to average $432 per month
  • Occupancy decreases to average 26.5%
  • Daily rates adjust to average $70

Seasonality Insights for Liepaja

  • The Airbnb seasonality in Liepaja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Liepaja's highest earning potential, with monthly revenues capable of climbing to $1,287, occupancy reaching a high of 50.8%, and ADRs peaking at $78.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $373, occupancy could drop to 21.6%, and ADRs may adjust down to $68.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Liepaja.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Liepaja seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Liepaja (2025)

Exploring the top neighborhoods for short-term rentals in Liepaja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Liepaja City Center
Vibrant urban area with historical architecture, shopping, and dining options. Attracts tourists interested in culture and local life.
Liepaja Theatre, Jūrmala Park, St. Anne's Church, Liepaja Museum, Cukrofabrika, Karosta, The Northern Forts
Liepaja Beach
Popular beach area known for its picturesque coastline, water sports, and summer events. Ideal for families and beachgoers.
Liepaja Beach, white sandy beach, water sports activities, beach bars, summer concerts
Karosta
Historic area with a mix of military heritage and unique architecture. Appeals to those interested in history and off-the-beaten-path experiences.
Karosta Prison, The Northern Forts, Liepaja Naval Base, Karosta Beach
Yacht Port Area
Charming waterfront area with a marina, ideal for nautical tourism and leisure activities. Attracts tourists seeking a relaxed atmosphere.
Liepaja Yacht Port, restaurants by the water, boating tours
The Promenade
Beautiful riverside area with walking paths, cafes, and views. Great for tourists who enjoy outdoor leisure activities.
Liepaja Promenade, Cycling paths, Cafes and restaurants along the river
Ziemelu Park
Urban park offering green spaces and recreational activities. Attracts families and locals seeking outdoor relaxation.
Ziemelu Park playground, walking trails, picnic areas
Concert Hall Great Amber
Cultural hub hosting various events and concerts, drawing music lovers and performers. Great for visitors interested in cultural experiences.
Great Amber Concert Hall, cultural events, music festivals
Nearby Jurmala
Famous resort town known for its spa facilities and sandy beaches, attracting tourists looking for relaxation and wellness.
Jurmala Beach, Jurmala Spa, Lielupe River, Walking paths along the beach

Understanding Airbnb License Requirements & STR Laws in Liepaja (2025)

While Liepaja, Courland, Latvia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Liepaja to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Liepaja (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Liepajabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lion Studio

Lion Studio

Entire Place • N/A

$41,251
Revenue
31.5%
Occupancy
$412.48
Daily Rate
3room Park Apartment

3room Park Apartment

Entire Place • 2 bedrooms

$24,844
Revenue
78.3%
Occupancy
$76.68
Daily Rate
Park Sunrise Apartment

Park Sunrise Apartment

Entire Place • 1 bedroom

$18,828
Revenue
75.3%
Occupancy
$59.92
Daily Rate
Park Sunset Apartment

Park Sunset Apartment

Entire Place • 1 bedroom

$18,021
Revenue
69.6%
Occupancy
$62.34
Daily Rate
Mid-Century Apartment w/ balcony

Mid-Century Apartment w/ balcony

Entire Place • 2 bedrooms

$17,997
Revenue
29.2%
Occupancy
$125.91
Daily Rate
Bright and modern flat near the beach.

Bright and modern flat near the beach.

Entire Place • 1 bedroom

$16,280
Revenue
56.9%
Occupancy
$64.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Liepaja (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Liepaja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ilze11$134,5034444.92/5.0
Līva6$61,566283.01/5.0
Sergej1$41,251205.00/5.0
Roze Hotel Group5$33,223943.79/5.0
Jānis6$31,6831975.00/5.0
Monta7$31,1331694.11/5.0
Maija4$29,607764.95/5.0
Kristians3$28,9443594.94/5.0
Ilze3$27,171483.27/5.0
Louie4$26,274784.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Liepaja.

Dive Deeper: Advanced Liepaja STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Liepaja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Liepaja Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Liepaja

  • The Liepaja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 249 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Liepaja, Apartment/Condo properties are the most common (89.2%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.6%) offer potential for unique stay experiences.

Liepaja Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Liepaja

  • The dominant room capacity in Liepaja is 1 bedroom listings, making up 61.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 83.9% of the active Airbnb listings in Liepaja, indicating a high concentration in these sizes.
  • With over half the market (61.8%) consisting of studios or 1-bedroom units, Liepaja is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Liepaja.

Liepaja Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Liepaja

  • The most common guest capacity trend in Liepaja vacation rentals is listings accommodating 4 guests (37.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Liepaja STR market, accounting for 61.0% of listings.
  • 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Liepaja.
  • On average, properties in Liepaja are equipped to host 3.7 guests.

Liepaja Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Liepaja

  • The most common availability pattern in Liepaja falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Liepaja (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Liepaja Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.9%)

1 Night

90 listings

40.9% of total

2 Nights (41.4%)

2 Nights

91 listings

41.4% of total

3 Nights (5.5%)

3 Nights

12 listings

5.5% of total

4-6 Nights (1.8%)

4-6 Nights

4 listings

1.8% of total

30+ Nights (10.5%)

30+ Nights

23 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Liepaja is 2 Nights, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.3%) of the Liepaja Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Liepaja, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 41.4% of Liepaja hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Liepaja.

Liepaja Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

1% of total

Flexible (32.8%)

Flexible

67 listings

32.8% of total

Moderate (35.3%)

Moderate

72 listings

35.3% of total

Firm (10.3%)

Firm

21 listings

10.3% of total

Strict (20.6%)

Strict

42 listings

20.6% of total

Cancellation Policy Insights for Liepaja

  • The prevailing Airbnb cancellation policy trend in Liepaja is Moderate, used by 35.3% of listings.
  • There's a relatively balanced mix between guest-friendly (68.1%) and stricter (30.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.3% market standard in Liepaja.
  • Regularly review your cancellation policy against competitors and market demand shifts in Liepaja.

Liepaja STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Liepaja

  • The overall average booking lead time for vacation rentals in Liepaja is 48 days.
  • Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (70 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Liepaja.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Liepaja averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Liepaja (2025)

Amenity Prevalence

Amenity Insights for Liepaja

  • Essential amenities in Liepaja that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Liepaja: Kitchen, Wifi.
  • Prioritize adding missing essentials: Kitchen, Wifi.
  • Consider adding popular differentiators like Washer or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Liepaja to stay competitive.

Liepaja Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Liepaja

  • The typical guest profile for Airbnb in Liepaja consists of a mix of domestic (46%) and international guests, with top international origins including Lithuania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
  • Domestic travelers account for 45.7% of guests.
  • Key international markets include Latvia (45.7%) and Lithuania (20.1%).
  • Top languages spoken are English (38.8%) followed by Russian (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Liepaja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Vērgales pagasts15$1,050$112.6242%
Nīcas pagasts43$983$122.6436%
Kolkas pagasts20$908$120.1639%
Neringa224$639$120.2333%
Rojas pagasts33$618$109.8131%
Svencelė20$612$145.0129%
Jūrkalnes pagasts18$588$157.4631%
Kuldīga30$583$83.7532%
Pāvilosta25$581$98.8333%
Karklė14$579$109.1432%

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