Monrovia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montserrado County, Liberia
Is Airbnb profitable in Monrovia in 2025? Explore comprehensive Airbnb analytics for Monrovia, Montserrado County, Liberia to uncover income potential. This 2025 STR market report for Monrovia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Monrovia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monrovia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monrovia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monrovia (2025)
Understanding the monthly revenue variations for Airbnb listings in Monrovia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monrovia is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monrovia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $736 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $360, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monrovia
Monrovia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monrovia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monrovia:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monrovia
Average Daily Rate (ADR) Airbnb Trends in Monrovia (2025)
Effective short term rental pricing strategy in Monrovia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monrovia typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Monrovia
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Airbnb Seasonality Analysis & Trends in Monrovia (2025)
Peak Season (March, May, April)
- Revenue averages $1,338 per month
- Occupancy rates average 34.8%
- Daily rates average $107
Shoulder Season
- Revenue averages $995 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $94
Low Season (June, August, November)
- Revenue drops to average $687 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $88
Seasonality Insights for Monrovia
- The Airbnb seasonality in Monrovia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monrovia's highest earning potential, with monthly revenues capable of climbing to $1,719, occupancy reaching a high of 41.9%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $397, occupancy could drop to 11.7%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monrovia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monrovia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monrovia (2025)
Exploring the top neighborhoods for short-term rentals in Monrovia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Monrovia | The heart of Monrovia with easy access to government buildings, universities, and markets. Attracts business travelers and tourists interested in local culture and history. | National Museum of Liberia, Providence Island, Monrovia City Hall, Liberia National Port Authority, Centenary Pavilion |
| Sinkor | An upscale neighborhood known for its beaches, expatriate community, and modern amenities. Popular among tourists looking for relaxation and a taste of local life. | Silver Beach, Kendeja Beach, Dilworth's Restaurant, Monrovia Golf Club |
| New Kru Town | A bustling area that offers a glimpse into the everyday life of Liberians. Ideal for travelers seeking authenticity and local experiences. | Kru Town Beach, local markets, community events |
| Bushrod Island | Home to the Freeport of Monrovia, this area is vital for trade and commerce, attracting business professionals and workers. | Freeport of Monrovia, local eateries |
| Old Road | A vibrant neighborhood known for its street food and local markets. Great for adventurous travelers looking to explore the local cuisine and culture. | local markets, food stalls |
| Mount Barclay | A serene area located a bit away from the downtown hustle, ideal for those looking for tranquility and beautiful views. | Mount Barclay Viewpoint, hiking trails |
| Congo Town | A developing area with a mix of culture and community. Increasingly popular among locals and visitors alike. | local shops, community centers |
| West Point | A coastal neighborhood known for its beach and cultural activities. Attracts tourists who want to experience local island life and enjoy the ocean. | West Point Beach, cultural festivals, local fishing activities |
Understanding Airbnb License Requirements & STR Laws in Monrovia (2025)
While Monrovia, Montserrado County, Liberia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monrovia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Monrovia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroviabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnificent Home - 3 Bedroom + Private plunge pool
Entire Place • 3 bedrooms
Private beach villa of your own!
Entire Place • 2 bedrooms
Private beach villa of your own!
Entire Place • 2 bedrooms
Lovely renovated 2 bedrooms , 2 baths condo
Entire Place • 2 bedrooms
Beautiful 3 bedrooms house.
Entire Place • 3 bedrooms
Lush apartments - 2 bedrooms apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monrovia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monrovia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mansfield | 3 | $57,851 | 12 | 4.50/5.0 |
| Jimmy | 1 | $37,061 | 11 | 5.00/5.0 |
| Naji | 3 | $29,007 | 49 | 4.96/5.0 |
| Alvin | 6 | $19,707 | 7 | 5.00/5.0 |
| DeRon | 4 | $14,699 | 30 | 4.79/5.0 |
| Host #464122439 | 1 | $14,138 | 1 | N/A/5.0 |
| Susia | 3 | $11,047 | 6 | 4.67/5.0 |
| Likey | 2 | $10,676 | 17 | 4.93/5.0 |
| Abigail | 4 | $10,005 | 58 | 4.87/5.0 |
| Shoana | 2 | $9,001 | 9 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monrovia.
Dive Deeper: Advanced Monrovia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monrovia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonrovia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monrovia
- The Monrovia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Monrovia, Apartment/Condo properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Monrovia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monrovia
- The dominant room capacity in Monrovia is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.8% of the active Airbnb listings in Monrovia, indicating a high concentration in these sizes.
Monrovia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monrovia
- The most common guest capacity trend in Monrovia vacation rentals is listings accommodating 2 guests (36.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Monrovia STR market, accounting for 67.3% of listings.
- A significant 40.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Monrovia.
- On average, properties in Monrovia are equipped to host 2.7 guests.
Monrovia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monrovia
- The most common availability pattern in Monrovia falls within the 271-366 days range, representing 86.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Monrovia (65.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monrovia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
41.2% of total
2 Nights
13 listings
25.5% of total
3 Nights
9 listings
17.6% of total
4-6 Nights
5 listings
9.8% of total
30+ Nights
3 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Monrovia is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Monrovia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.2% of Monrovia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monrovia.
Monrovia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
39% of total
Moderate
6 listings
14.6% of total
Firm
14 listings
34.1% of total
Strict
5 listings
12.2% of total
Cancellation Policy Insights for Monrovia
- The prevailing Airbnb cancellation policy trend in Monrovia is Flexible, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (53.6%) and stricter (46.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39% market standard in Monrovia.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Monrovia.
Monrovia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monrovia
- The overall average booking lead time for vacation rentals in Monrovia is 20 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (31 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Monrovia.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Monrovia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monrovia (2025)
Amenity Prevalence
Amenity Insights for Monrovia
- Essential amenities in Monrovia that guests expect include: Free parking on premises, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monrovia: Free parking on premises, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monrovia to stay competitive.
Monrovia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monrovia
- The typical guest profile for Airbnb in Monrovia consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United States (52.1%) and United Kingdom (14.1%).
- Top languages spoken are English (55.7%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.