Palanga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Klaipeda County, Lithuania
Is Airbnb profitable in Palanga in 2025? Explore comprehensive Airbnb analytics for Palanga, Klaipeda County, Lithuania to uncover income potential. This 2025 STR market report for Palanga, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 839 active listings.
Whether you're considering an Airbnb investment in Palanga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palanga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palanga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palanga (2025)
Understanding the monthly revenue variations for Airbnb listings in Palanga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palanga is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palanga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,281 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $632 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palanga
Palanga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palanga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palanga:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palanga
Average Daily Rate (ADR) Airbnb Trends in Palanga (2025)
Effective short term rental pricing strategy in Palanga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palanga typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Palanga
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Airbnb Seasonality Analysis & Trends in Palanga (2025)
Peak Season (July, August, June)
- Revenue averages $1,657 per month
- Occupancy rates average 39.6%
- Daily rates average $123
Shoulder Season
- Revenue averages $807 per month
- Occupancy maintains around 22.1%
- Daily rates hold near $108
Low Season (January, February, March)
- Revenue drops to average $498 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $99
Seasonality Insights for Palanga
- The Airbnb seasonality in Palanga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palanga's highest earning potential, with monthly revenues capable of climbing to $1,879, occupancy reaching a high of 47.4%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $484, occupancy could drop to 15.1%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palanga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palanga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palanga (2025)
Exploring the top neighborhoods for short-term rentals in Palanga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palanga Beach | The main tourist destination in Palanga, known for its beautiful sandy beaches, lively atmosphere, and numerous cafes and bars. Ideal for beachgoers and families. | Palanga Pier, Amber Museum, Botanical Park, Palanga Beach, J. Basanavičiaus Street |
| Centre of Palanga | The central area of Palanga with shops, restaurants, and a vibrant nightlife. Great for those who want to be close to all activities and attractions. | Church of the Assumption, Palanga Ambers Museum, Nightclubs and Bars, Shopping Streets |
| Basanavičiaus Street | The main street of Palanga filled with bars, restaurants, and shops. A bustling area that attracts a lot of tourists, making it ideal for short-term rentals. | Basanavičiaus Street vibes, Restaurants and Cafes, Nightlife Spots |
| Birutė Park | A peaceful park area with beautiful nature, walking paths, and attractions such as the Botanical Garden. Ideal for families and nature lovers. | Birutė Park, Birutė Hill, Walking Trails, Botanical Gardens |
| Šventoji | A nearby coastal area, popular for its serene environment and family-friendly beaches. Offers a quieter alternative to Palanga's busy beaches. | Šventoji Beach, Fishing Port, Local Cafes |
| Palanga Airport | Convenient for travelers coming to the region, hosting Airbnb close to the airport can capture airport travelers and vacationers alike. | Palanga International Airport, Transport Links |
| Tauralaukis | A residential area with access to local amenities and beach access. Good for longer-term stays or families wanting a quieter locale. | Local Restaurants, Convenience Stores, Nearby Bike Trails |
| Ragutis | An up-and-coming area in Palanga with potential for growth. Attracts visitors looking for local experiences away from the main tourist hub. | Local Breweries, Family-owned Cafes, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Palanga (2025)
While Palanga, Klaipeda County, Lithuania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palanga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Palanga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palangabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Crayfish 10
Entire Place • 1 bedroom
VILLA COMFORT - PALANGA RESORT
Entire Place • 4 bedrooms
⥣HolidayPlus Apartment With Sea View By Cohost⥣
Entire Place • 1 bedroom
2-Bedr Apt Exclusive Sea Views @Šventosios Vartai
Entire Place • 2 bedrooms
Falcon29 apartments
Entire Place • 3 bedrooms
Žalia kopa with pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palanga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palanga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cohost Lt | 141 | $1,177,890 | 1608 | 3.52/5.0 |
| Egidijus | 39 | $206,718 | 85 | 1.45/5.0 |
| Aiste | 13 | $182,612 | 292 | 4.45/5.0 |
| Tomas | 2 | $81,559 | 26 | 4.82/5.0 |
| Gintare | 10 | $77,088 | 102 | 3.63/5.0 |
| Ren Host | 8 | $71,155 | 23 | 2.44/5.0 |
| Uab | 11 | $63,044 | 80 | 4.14/5.0 |
| Julija | 2 | $53,387 | 9 | 4.88/5.0 |
| Vidmantas | 1 | $52,023 | 28 | 4.86/5.0 |
| Deimantė | 4 | $50,337 | 33 | 3.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palanga.
Dive Deeper: Advanced Palanga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palanga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalanga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palanga
- The Palanga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 839 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palanga, Apartment/Condo properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 6.7%) offer potential for unique stay experiences.
Palanga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palanga
- The dominant room capacity in Palanga is 1 bedroom listings, making up 60.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.9% of the active Airbnb listings in Palanga, indicating a high concentration in these sizes.
- With over half the market (60.8%) consisting of studios or 1-bedroom units, Palanga is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Palanga.
Palanga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palanga
- The most common guest capacity trend in Palanga vacation rentals is listings accommodating 4 guests (52.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Palanga STR market, accounting for 65.3% of listings.
- 14.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palanga.
- On average, properties in Palanga are equipped to host 3.9 guests.
Palanga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palanga
- The most common availability pattern in Palanga falls within the 271-366 days range, representing 80.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Palanga (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palanga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
154 listings
19.3% of total
2 Nights
307 listings
38.4% of total
3 Nights
155 listings
19.4% of total
4-6 Nights
50 listings
6.3% of total
7-29 Nights
7 listings
0.9% of total
30+ Nights
127 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Palanga is 2 Nights, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Palanga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.4% of Palanga hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- A 2-night minimum appears standard (38.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palanga.
Palanga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
115 listings
20% of total
Moderate
198 listings
34.4% of total
Firm
91 listings
15.8% of total
Strict
171 listings
29.7% of total
Cancellation Policy Insights for Palanga
- The prevailing Airbnb cancellation policy trend in Palanga is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Palanga.
- Regularly review your cancellation policy against competitors and market demand shifts in Palanga.
Palanga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palanga
- The overall average booking lead time for vacation rentals in Palanga is 37 days.
- Guests book furthest in advance for stays during May (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Palanga.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Palanga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palanga (2025)
Amenity Prevalence
Amenity Insights for Palanga
- Essential amenities in Palanga that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palanga: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palanga to stay competitive.
Palanga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palanga
- The typical guest profile for Airbnb in Palanga consists of a mix of domestic (59%) and international guests, often arriving from nearby Vilnius, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Lithuanian.
- Domestic travelers account for 59.3% of guests.
- Key international markets include Lithuania (59.3%) and United Kingdom (9.4%).
- Top languages spoken are English (41.7%) followed by Lithuanian (21.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palanga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vērgales pagasts | 15 | $1,050 | $112.62 | 42% |
| Nīcas pagasts | 43 | $983 | $122.64 | 36% |
| gmina Giżycko | 22 | $826 | $204.43 | 23% |
| Neringa | 224 | $639 | $120.23 | 33% |
| Svencelė | 20 | $612 | $145.01 | 29% |
| Jūrkalnes pagasts | 18 | $588 | $157.46 | 31% |
| Kuldīga | 30 | $583 | $83.75 | 32% |
| Pāvilosta | 25 | $581 | $98.83 | 33% |
| Karklė | 14 | $579 | $109.14 | 32% |
| Klaipėda | 463 | $547 | $78.00 | 35% |