Vilnius Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vilnius County, Lithuania
Is Airbnb profitable in Vilnius in 2025? Explore comprehensive Airbnb analytics for Vilnius, Vilnius County, Lithuania to uncover income potential. This 2025 STR market report for Vilnius, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,506 active listings.
Whether you're considering an Airbnb investment in Vilnius, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vilnius Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vilnius Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vilnius (2025)
Understanding the monthly revenue variations for Airbnb listings in Vilnius is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vilnius is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vilnius across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,221+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $932 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $470, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vilnius
Vilnius Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vilnius STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vilnius:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vilnius
Average Daily Rate (ADR) Airbnb Trends in Vilnius (2025)
Effective short term rental pricing strategy in Vilnius involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vilnius typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Vilnius
Get Live Vilnius Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Vilnius (2025)
Peak Season (July, August, June)
- Revenue averages $1,492 per month
- Occupancy rates average 51.9%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,179 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $727 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $74
Seasonality Insights for Vilnius
- The Airbnb seasonality in Vilnius shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vilnius's highest earning potential, with monthly revenues capable of climbing to $1,527, occupancy reaching a high of 56.5%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $683, occupancy could drop to 33.0%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vilnius.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vilnius seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vilnius (2025)
Exploring the top neighborhoods for short-term rentals in Vilnius? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | The historic center of Vilnius, famous for its medieval architecture, cobblestone streets, and vibrant atmosphere. Ideal for tourists exploring history and culture. | Vilnius Cathedral, Gediminas Tower, Uzupis, Presidential Palace, Pilies Street, National Museum of Lithuania |
| Naujamiestis | A trendy district known for its mix of modern and historic buildings, charming cafes, and proximity to major attractions. Great for young travelers and locals alike. | Vingis Park, Lithuanian National Opera and Ballet Theatre, Contemporary Art Centre, Volkmerge Castle, Cultural venues and galleries, Naujamiestis market |
| Žvėrynas | A picturesque neighborhood known for its wooden houses and green spaces, offering a quiet and serene atmosphere while still being close to the city center. | Vingis Park, Žvėrynas Park, Trains Park, The Green Bridge, The National Art Gallery |
| Balvar Vokė | A developing area close to Vilnius known for its more residential vibe. Attractive for those wanting a peaceful stay away from the hustle of the city center. | The Vilnius TV Tower, Pavilniai Regional Park, Nature trails, Local markets, Countryside views |
| Užupis | An artsy quarter known for its bohemian spirit and cultural events, often referred to as a separate republic. Great for those looking for unique experiences. | Užupis Constitution, The Angel of Užupis, Art galleries, Cafes and restaurants, Street art |
| Mindaugas Bridge | An area providing stunning views over the Neris River and great access to major Vilnius attractions. Perfect for tourists looking to experience a mix of nature and culture. | Neris River banks, The National Art Gallery, Mindaugas Bridge park, Cycling trails, Scenic views |
| Shaulia Street | A commercial street known for its shopping and dining options, drawing many visitors and locals which can provide high occupancy for Airbnb investors. | Local shops, Restaurants, Cafes, City parks, Public transport access |
| Pavilniai Regional Park | A natural park located near the city, offering a retreat from urban life with possibilities for hiking and enjoying nature, appealing to eco-conscious travelers. | Hiking trails, Nature Reserve, Scenic views, Bird watching, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Vilnius (2025)
While Vilnius, Vilnius County, Lithuania currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vilnius to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Vilnius (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vilniusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TyzenXL Luxury Vilnius Apartment
Entire Place • 5 bedrooms
Domillion Penthouse Duplex w Terrace, 18 ppl P36T
Entire Place • 5 bedrooms
Luxury Panoramic 4BDR 8ppl. Penthouse in Old Town
Entire Place • 4 bedrooms
Spacious (155 m2) Old Town Apartment FREE parking
Entire Place • 3 bedrooms
Old Town Luxury 3bdr Apartment. Free parking
Entire Place • 3 bedrooms
LOFT - Loft 65+66 panoramic view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vilnius (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vilnius based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Domillion | 56 | $1,427,888 | 5410 | 4.55/5.0 |
| UAB Reside | 47 | $671,657 | 810 | 4.39/5.0 |
| Ridas | 15 | $422,912 | 292 | 4.75/5.0 |
| Mb Angelo | 25 | $413,341 | 2347 | 4.73/5.0 |
| Arvydijus.Jaras Gmai | 16 | $273,902 | 1343 | 4.90/5.0 |
| Houseys | 25 | $272,684 | 479 | 3.37/5.0 |
| Arina | 25 | $249,232 | 386 | 4.08/5.0 |
| Cohost Lt | 17 | $236,932 | 248 | 4.05/5.0 |
| Aleksander | 8 | $180,100 | 156 | 4.68/5.0 |
| Urban | 16 | $156,787 | 495 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vilnius.
Dive Deeper: Advanced Vilnius STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vilnius. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilnius Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vilnius
- The Vilnius Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 1,506 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vilnius, Apartment/Condo properties are the most common (91.2%), reflecting the local real estate landscape.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others, outdoor/unique, unique stays (combined 3.4%) offer potential for unique stay experiences.
Vilnius Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vilnius
- The dominant room capacity in Vilnius is 1 bedroom listings, making up 65.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.6% of the active Airbnb listings in Vilnius, indicating a high concentration in these sizes.
- With over half the market (65.9%) consisting of studios or 1-bedroom units, Vilnius is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vilnius.
Vilnius Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vilnius
- The most common guest capacity trend in Vilnius vacation rentals is listings accommodating 2 guests (39.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vilnius STR market, accounting for 69.5% of listings.
- A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Vilnius.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vilnius.
- On average, properties in Vilnius are equipped to host 3.3 guests.
Vilnius Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vilnius
- The most common availability pattern in Vilnius falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vilnius (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vilnius Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
424 listings
30.5% of total
2 Nights
431 listings
31% of total
3 Nights
140 listings
10.1% of total
4-6 Nights
146 listings
10.5% of total
7-29 Nights
41 listings
2.9% of total
30+ Nights
208 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Vilnius is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Vilnius Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Vilnius, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Vilnius hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vilnius.
Vilnius Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Flexible
395 listings
30.8% of total
Moderate
489 listings
38.1% of total
Firm
95 listings
7.4% of total
Strict
302 listings
23.6% of total
Cancellation Policy Insights for Vilnius
- The prevailing Airbnb cancellation policy trend in Vilnius is Moderate, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Vilnius.
- Regularly review your cancellation policy against competitors and market demand shifts in Vilnius.
Vilnius STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vilnius
- The overall average booking lead time for vacation rentals in Vilnius is 36 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Vilnius.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Vilnius averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vilnius (2025)
Amenity Prevalence
Amenity Insights for Vilnius
- Essential amenities in Vilnius that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vilnius: Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vilnius to stay competitive.
Vilnius Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vilnius
- The typical guest profile for Airbnb in Vilnius consists of predominantly international visitors (86%), with top international origins including Lithuania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 14.0% of guests.
- Key international markets include United Kingdom (15.7%) and Lithuania (14%).
- Top languages spoken are English (40.1%) followed by Russian (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Lithuania.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vilnius Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.