Batu Pahat Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia
Is Airbnb profitable in Batu Pahat in 2025? Explore comprehensive Airbnb analytics for Batu Pahat, Johor, Malaysia to uncover income potential. This 2025 STR market report for Batu Pahat, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Batu Pahat, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Batu Pahat Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Batu Pahat Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Batu Pahat (2025)
Understanding the monthly revenue variations for Airbnb listings in Batu Pahat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Batu Pahat is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Batu Pahat across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,043 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Batu Pahat
Batu Pahat Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Batu Pahat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Batu Pahat:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Batu Pahat
Average Daily Rate (ADR) Airbnb Trends in Batu Pahat (2025)
Effective short term rental pricing strategy in Batu Pahat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Batu Pahat typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Batu Pahat
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Airbnb Seasonality Analysis & Trends in Batu Pahat (2025)
Peak Season (April, May, June)
- Revenue averages $1,190 per month
- Occupancy rates average 24.5%
- Daily rates average $86
Shoulder Season
- Revenue averages $673 per month
- Occupancy maintains around 24.7%
- Daily rates hold near $95
Low Season (March, August, October)
- Revenue drops to average $497 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $89
Seasonality Insights for Batu Pahat
- The Airbnb seasonality in Batu Pahat shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Batu Pahat's highest earning potential, with monthly revenues capable of climbing to $1,252, occupancy reaching a high of 30.9%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $474, occupancy could drop to 17.7%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Batu Pahat.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Batu Pahat seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Batu Pahat (2025)
Exploring the top neighborhoods for short-term rentals in Batu Pahat? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kampung Parit Raja | A charming village atmosphere with local traditions and close proximity to educational institutions like Universiti Tun Hussein Onn Malaysia, making it ideal for students and visitors seeking a cultural experience. | Universiti Tun Hussein Onn Malaysia, Parit Raja Town Center, Local food stalls |
| Batu Pahat Town | The bustling hub of Batu Pahat, featuring local markets, shopping malls, and dining options. A great place for guests looking to experience local city life. | Batu Pahat Mall, Dataran Penggaram, Local night markets |
| Tasek Shri | A serene lakeside area offering beautiful views, perfect for those looking for a relaxing getaway while still being near town. | Tasek Shri Lake, A local park, Fishing and picnic areas |
| Parit Sulong | A quieter area known for its rural charm and agriculture, attractive for those who wish to experience the countryside lifestyle. | Rice fields, Local farms, Cycling paths |
| Minyak Beku | A popular area with a blend of local attractions and access to natural sights, appealing to families and nature lovers. | Minyak Beku Reservoir, Nature trails, Fishing spots |
| Nusa Jaya | A developing area in Batu Pahat with new facilities and infrastructure, great for business travelers and families alike. | Shopping malls, Restaurants, New residential projects |
| Penggaram | A vibrant neighborhood known for its street food and cultural events, close to the heart of Batu Pahat's activities. | Street food stalls, Local festivals, Cultural performances |
| Senggarang | A coastal area with beautiful views and seafood restaurants, it appeals to visitors looking for seafood dining experiences by the sea. | Senggarang fishing village, Fresh seafood markets, Sunset views |
Understanding Airbnb License Requirements & STR Laws in Batu Pahat (2025)
While Batu Pahat, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Batu Pahat to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Batu Pahat (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Batu Pahatbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
JJ Homestay
Entire Place • 5 bedrooms
SOGA VILLA 88 Homestay at Top of Hill Batu Pahat
Entire Place • 5 bedrooms
THE COVE at D'Garden City Centre
Entire Place • 4 bedrooms
HouShang Homestay
Entire Place • 2 bedrooms
D'garden Cozy Homestay 1 Batu Pahat
Entire Place • 3 bedrooms
Coconut Villa Town Area
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Batu Pahat (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Batu Pahat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elain | 2 | $39,151 | 93 | 4.93/5.0 |
| Jeanine | 1 | $34,312 | 5 | 4.80/5.0 |
| Elly | 8 | $34,084 | 4 | 0.47/5.0 |
| Ck | 1 | $33,251 | 3 | 4.00/5.0 |
| Sindee | 1 | $26,915 | 22 | 5.00/5.0 |
| Shiou Wei | 3 | $24,581 | 30 | 4.54/5.0 |
| Ryim | 2 | $22,566 | 92 | 4.80/5.0 |
| R9 | 3 | $22,445 | 11 | 2.86/5.0 |
| Faez | 5 | $21,531 | 54 | 4.20/5.0 |
| Kiki | 1 | $20,676 | 44 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Batu Pahat.
Dive Deeper: Advanced Batu Pahat STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Batu Pahat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBatu Pahat Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Batu Pahat
- The Batu Pahat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Batu Pahat, House properties are the most common (86.7%), reflecting the local real estate landscape.
- Houses represent a significant 86.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Batu Pahat Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Batu Pahat
- The dominant room capacity in Batu Pahat is 3 bedrooms listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 71.7% of the active Airbnb listings in Batu Pahat, indicating a high concentration in these sizes.
- A significant 84.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Batu Pahat.
Batu Pahat Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Batu Pahat
- The most common guest capacity trend in Batu Pahat vacation rentals is listings accommodating 8+ guests (69.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Batu Pahat STR market, accounting for 84.1% of listings.
- 89.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Batu Pahat.
- On average, properties in Batu Pahat are equipped to host 7.1 guests.
Batu Pahat Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Batu Pahat
- The most common availability pattern in Batu Pahat falls within the 271-366 days range, representing 67.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Batu Pahat (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Batu Pahat Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
98.1% of total
2 Nights
2 listings
1.9% of total
Key Insights
- The most prevalent minimum stay requirement in Batu Pahat is 1 Night, adopted by 98.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Batu Pahat Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 98.1% of Batu Pahat hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Batu Pahat.
Batu Pahat Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
38.4% of total
Moderate
20 listings
23.3% of total
Firm
10 listings
11.6% of total
Strict
23 listings
26.7% of total
Cancellation Policy Insights for Batu Pahat
- The prevailing Airbnb cancellation policy trend in Batu Pahat is Flexible, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.7%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.4% market standard in Batu Pahat.
- Regularly review your cancellation policy against competitors and market demand shifts in Batu Pahat.
Batu Pahat STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Batu Pahat
- The overall average booking lead time for vacation rentals in Batu Pahat is 36 days.
- Guests book furthest in advance for stays during January (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Batu Pahat.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Batu Pahat averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Batu Pahat (2025)
Amenity Prevalence
Amenity Insights for Batu Pahat
- Essential amenities in Batu Pahat that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Batu Pahat: Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Batu Pahat to stay competitive.
Batu Pahat Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Batu Pahat
- The typical guest profile for Airbnb in Batu Pahat consists of primarily domestic travelers (69%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 68.6% of guests.
- Key international markets include Malaysia (68.6%) and Singapore (26.8%).
- Top languages spoken are English (43%) followed by Malay (27.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Batu Pahat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Jasin | 32 | $813 | $106.86 | 26% |
| Negeri Sembilan | 12 | $717 | $86.89 | 22% |
| Kulai | 105 | $706 | $91.77 | 36% |
| Alor Gajah | 74 | $702 | $150.37 | 20% |
| Johor Bahru | 3,243 | $689 | $71.58 | 33% |
| Malacca City | 2,829 | $619 | $80.62 | 27% |