Iskandar Puteri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia
Is Airbnb profitable in Iskandar Puteri in 2025? Explore comprehensive Airbnb analytics for Iskandar Puteri, Johor, Malaysia to uncover income potential. This 2025 STR market report for Iskandar Puteri, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,009 active listings.
Whether you're considering an Airbnb investment in Iskandar Puteri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iskandar Puteri Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iskandar Puteri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iskandar Puteri (2025)
Understanding the monthly revenue variations for Airbnb listings in Iskandar Puteri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iskandar Puteri is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iskandar Puteri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $718 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iskandar Puteri
Iskandar Puteri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iskandar Puteri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iskandar Puteri:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iskandar Puteri
Average Daily Rate (ADR) Airbnb Trends in Iskandar Puteri (2025)
Effective short term rental pricing strategy in Iskandar Puteri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iskandar Puteri typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Iskandar Puteri
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Airbnb Seasonality Analysis & Trends in Iskandar Puteri (2025)
Peak Season (December, January, February)
- Revenue averages $764 per month
- Occupancy rates average 38.1%
- Daily rates average $72
Shoulder Season
- Revenue averages $535 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $67
Low Season (April, October, November)
- Revenue drops to average $439 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $68
Seasonality Insights for Iskandar Puteri
- The Airbnb seasonality in Iskandar Puteri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iskandar Puteri's highest earning potential, with monthly revenues capable of climbing to $853, occupancy reaching a high of 40.6%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $431, occupancy could drop to 23.4%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iskandar Puteri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iskandar Puteri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iskandar Puteri (2025)
Exploring the top neighborhoods for short-term rentals in Iskandar Puteri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puteri Harbour | A waterfront township with luxury amenities and attractions. Ideal for families and visitors looking for a peaceful retreat with a marina and theme parks nearby. | Legoland Malaysia, Puteri Harbour Family Theme Park, Sanrio Hello Kitty Town, Masanuki, Puteri Harbour, Nusajaya Tech Park |
| Iskandar Puteri City Centre | The urban center of Iskandar Puteri, offering convenient access to services, dining, and shopping. Great for tourists who want to experience local culture and amenities. | R&F Mall, Mid Valley Southkey, Sutera Mall, Horizon Hills Golf and Country Club, Iskandar Puteri Merdeka |
| Gelang Patah | A growing area just a short distance from Nusajaya and Singapore, attracting business travelers and families seeking short-term stays. | Legoland Water Park, Eco Botanic, Sparks Johor, Kempas Medical Centre, Gelang Patah Town Centre |
| Nusajaya | A key development area with various attractions and facilities like restaurants and parks, appealing to both leisure tourists and business professionals. | Puteri Harbour, Malls and Shops, Medical Facilities, Education City, Iskandar Malaysia Studios |
| Tebrau | A suburb that is rapidly developing, popular among both locals and tourists for its food scene and shopping options. Great for affordable short-term rentals. | AEON Tebrau City, The Store, Local Food Markets, Tebrau Night Market, Kota Tebrau |
| Skudai | A vibrant town known for its educational institutions and proximity to malls, making it an ideal choice for student accommodation and short stays. | Universiti Teknologi Malaysia, Skudai Parade, Sutera Mall, Local Food Spots, Skudai Night Markets |
| Johor Bahru | The capital city of Johor, very popular with tourists visiting from Singapore. A hub of culture, shopping, and nightlife, attracting a diverse crowd. | Johor Bahru City Square, Masjid Jamek Johor Bahru, Komtar JBCC, The Zone JB, Angry Birds Activity Park |
| Pulau Sibu | An off-shore island known for its beautiful beaches and resorts. Perfect for travelers looking for a relaxing getaway from the city. | Sibu Island Resort, Snorkeling and Diving Spots, Nature Trails, Tropical Beach, Restoran Sibu |
Understanding Airbnb License Requirements & STR Laws in Iskandar Puteri (2025)
While Iskandar Puteri, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iskandar Puteri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Iskandar Puteri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iskandar Puteribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hometel @ The Viista Retreat | Private Pool
Entire Place • 6 bedrooms
Hometel @ The Uniique Haus . Private Pool
Entire Place • 6 bedrooms
Hometel @ OneRiimba Pool | Private Pool | Karaoke
Entire Place • 6 bedrooms
5 Jan KidsVille Oasis | Family Slide | JB Legoland
Entire Place • 3 bedrooms
KidsCastle Signature Slide Playroom | Legoland JB
Entire Place • 3 bedrooms
Bukit Indah JB 20Pax 2 Storey Corner Pool & EV
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iskandar Puteri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iskandar Puteri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nest Home | 104 | $782,822 | 4319 | 4.73/5.0 |
| Stay | 135 | $476,263 | 4844 | 4.54/5.0 |
| RR JBcity | 88 | $395,510 | 1653 | 4.41/5.0 |
| Stayrene | 88 | $319,743 | 1021 | 4.76/5.0 |
| Johor SuperHost By HOMETEL | 6 | $306,150 | 207 | 4.77/5.0 |
| SR Home | 18 | $289,270 | 444 | 4.94/5.0 |
| Pang & Jessie | 33 | $272,832 | 3375 | 4.85/5.0 |
| Sogen & Ruby | 32 | $199,918 | 3813 | 4.76/5.0 |
| Robin Gan | 33 | $171,856 | 1951 | 4.62/5.0 |
| JB City | 36 | $165,917 | 513 | 4.32/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iskandar Puteri.
Dive Deeper: Advanced Iskandar Puteri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iskandar Puteri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIskandar Puteri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iskandar Puteri
- The Iskandar Puteri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 2,009 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Iskandar Puteri, Apartment/Condo properties are the most common (89.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 1.8%) offer potential for unique stay experiences.
Iskandar Puteri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iskandar Puteri
- The dominant room capacity in Iskandar Puteri is 2 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.0% of the active Airbnb listings in Iskandar Puteri, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iskandar Puteri.
Iskandar Puteri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iskandar Puteri
- The most common guest capacity trend in Iskandar Puteri vacation rentals is listings accommodating 4 guests (22.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Iskandar Puteri STR market, accounting for 43.6% of listings.
- 41.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iskandar Puteri.
- On average, properties in Iskandar Puteri are equipped to host 4.8 guests.
Iskandar Puteri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iskandar Puteri
- The most common availability pattern in Iskandar Puteri falls within the 271-366 days range, representing 65.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Iskandar Puteri (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iskandar Puteri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1714 listings
87.6% of total
2 Nights
67 listings
3.4% of total
3 Nights
9 listings
0.5% of total
4-6 Nights
99 listings
5.1% of total
7-29 Nights
16 listings
0.8% of total
30+ Nights
52 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Iskandar Puteri is 1 Night, adopted by 87.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.0%) of the Iskandar Puteri Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.6% of Iskandar Puteri hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iskandar Puteri.
Iskandar Puteri Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
0.2% of total
Super Strict 30 Days
1 listings
0.1% of total
Flexible
622 listings
35.2% of total
Moderate
762 listings
43.1% of total
Firm
102 listings
5.8% of total
Strict
278 listings
15.7% of total
Cancellation Policy Insights for Iskandar Puteri
- The prevailing Airbnb cancellation policy trend in Iskandar Puteri is Moderate, used by 43.1% of listings.
- The market strongly favors guest-friendly terms, with 78.3% of listings offering Flexible or Moderate policies. This suggests guests in Iskandar Puteri may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.1% market standard in Iskandar Puteri.
- Regularly review your cancellation policy against competitors and market demand shifts in Iskandar Puteri.
Iskandar Puteri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iskandar Puteri
- The overall average booking lead time for vacation rentals in Iskandar Puteri is 19 days.
- Guests book furthest in advance for stays during January (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Iskandar Puteri.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Iskandar Puteri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iskandar Puteri (2025)
Amenity Prevalence
Amenity Insights for Iskandar Puteri
- Essential amenities in Iskandar Puteri that guests expect include: Air conditioning, TV, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Iskandar Puteri.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iskandar Puteri: Air conditioning, TV, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iskandar Puteri to stay competitive.
Iskandar Puteri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iskandar Puteri
- The typical guest profile for Airbnb in Iskandar Puteri consists of a mix of domestic (45%) and international guests, with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 45.3% of guests.
- Key international markets include Malaysia (45.3%) and Singapore (43.8%).
- Top languages spoken are English (47%) followed by Malay (24.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iskandar Puteri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 1,150 | $1,027 | $197.41 | 29% |
| Pulau Sebang | 104 | $942 | $215.87 | 19% |
| Simpang Empat | 10 | $773 | $163.10 | 17% |
| Melaka | 21 | $726 | $131.09 | 22% |
| Jasin | 40 | $593 | $117.43 | 22% |
| Masjid Tanah | 30 | $589 | $145.88 | 16% |
| Alor Gajah | 93 | $537 | $145.60 | 19% |
| Kulai | 127 | $516 | $93.68 | 29% |
| Johor Bahru | 4,189 | $513 | $77.82 | 30% |
| Kampung Orang Asli Ngoi Ngoi | 21 | $507 | $197.93 | 15% |