Kluang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia
Is Airbnb profitable in Kluang in 2025? Explore comprehensive Airbnb analytics for Kluang, Johor, Malaysia to uncover income potential. This 2025 STR market report for Kluang, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 134 active listings.
Whether you're considering an Airbnb investment in Kluang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kluang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kluang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kluang (2025)
Understanding the monthly revenue variations for Airbnb listings in Kluang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kluang is typically June, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kluang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $830 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $405 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $206, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kluang
Kluang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kluang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kluang:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kluang
Average Daily Rate (ADR) Airbnb Trends in Kluang (2025)
Effective short term rental pricing strategy in Kluang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kluang typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Kluang
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Airbnb Seasonality Analysis & Trends in Kluang (2025)
Peak Season (June, May, April)
- Revenue averages $914 per month
- Occupancy rates average 24.5%
- Daily rates average $91
Shoulder Season
- Revenue averages $628 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $92
Low Season (February, March, August)
- Revenue drops to average $416 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $89
Seasonality Insights for Kluang
- The Airbnb seasonality in Kluang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kluang's highest earning potential, with monthly revenues capable of climbing to $964, occupancy reaching a high of 34.5%, and ADRs peaking at $95.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $401, occupancy could drop to 17.3%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kluang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kluang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kluang (2025)
Exploring the top neighborhoods for short-term rentals in Kluang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kluang Town | The heart of Kluang, bustling with local markets, eateries, and cultural experiences. Ideal for visitors wanting to immerse themselves in the local lifestyle and enjoy authentic Malaysian cuisine. | Kluang Railway Station, Kluang Mall, Kluang Coffee Powder Factory, Kluang Street Art, Gunung Lambak |
| Taman Titiwangsa | A residential area with ample green spaces and parks. Perfect for families and those looking to unwind in nature while being close to town amenities. | Titiwangsa Park, local food stalls, family-friendly parks |
| Laman Taman Kluang | An appealing area with modern facilities and attractions suited for both locals and tourists, featuring restaurants and recreational areas. | Laman Taman Kluang, shopping outlets, local eateries |
| Kluang Coffee | Famous for its traditional coffee shops, this area offers a unique experience for coffee lovers and tourists looking to explore Kluang's café culture. | Kluang Coffee Shops, local coffee roasteries, café hopping |
| Gunung Lambak | Known for its scenic trails and outdoor activities, this area attracts nature lovers and adventure seekers looking to hike and explore the outdoors. | Gunung Lambak Hiking Trail, waterfalls, picnic spots |
| Kluang Parade | A central shopping district with a variety of stores, entertainment options, and restaurants. Attractive for visitors seeking convenience and leisure. | Kluang Parade Shopping Mall, local eateries, family entertainment |
| Kampung Melayu | A traditional village setting that allows visitors to experience the local customs and hospitality, providing a blend of cultural experiences and relaxation. | local markets, traditional homestays, cultural events |
| Kluang Eco Farm | An eco-friendly destination ideal for families and visitors looking for an agricultural experience, offering farm activities and fresh produce. | organic farms, fruit orchards, educational tours |
Understanding Airbnb License Requirements & STR Laws in Kluang (2025)
While Kluang, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kluang to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kluang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kluangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kluang Swimming Pool Blues 11 Retro Homestay【KTV】
Entire Place • 7 bedrooms
Lé Mountain Villa 8rooms l 30pax
Entire Place • 8 bedrooms
Kluang Swimming Pool Homestay's first villa vacation home. Large swimming pool😍
Entire Place • 4 bedrooms
KP Blue Sky
Entire Place • 4 bedrooms
Rōme Costâ Villa 6Rooms l 20pax
Entire Place • 6 bedrooms
Lé Mountain Villa 5Rooms l 15pax
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kluang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kluang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yunzheng | 3 | $67,894 | 3 | 1.67/5.0 |
| Jessica | 6 | $49,409 | 142 | 4.91/5.0 |
| Nest Home | 1 | $42,160 | 33 | 4.70/5.0 |
| Kangpoh | 1 | $28,454 | 56 | 4.61/5.0 |
| Faez | 4 | $23,270 | 30 | 4.64/5.0 |
| Jojo | 3 | $22,936 | 100 | 4.91/5.0 |
| Jo | 1 | $19,686 | 10 | 5.00/5.0 |
| Jamie | 4 | $17,792 | 49 | 4.79/5.0 |
| Yee Shuang | 1 | $15,900 | 3 | 4.67/5.0 |
| XinLei | 2 | $15,735 | 163 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kluang.
Dive Deeper: Advanced Kluang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kluang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKluang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kluang
- The Kluang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 134 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kluang, House properties are the most common (86.6%), reflecting the local real estate landscape.
- Houses represent a significant 86.6% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Kluang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kluang
- The dominant room capacity in Kluang is 4 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 77.7% of the active Airbnb listings in Kluang, indicating a high concentration in these sizes.
- A significant 85.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kluang.
Kluang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kluang
- The most common guest capacity trend in Kluang vacation rentals is listings accommodating 8+ guests (74.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Kluang STR market, accounting for 81.3% of listings.
- 87.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kluang.
- On average, properties in Kluang are equipped to host 7.1 guests.
Kluang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kluang
- The most common availability pattern in Kluang falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kluang (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kluang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
131 listings
99.2% of total
3 Nights
1 listings
0.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kluang is 1 Night, adopted by 99.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.2%) of the Kluang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 99.2% of Kluang hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kluang.
Kluang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
39.3% of total
Moderate
32 listings
29.9% of total
Firm
8 listings
7.5% of total
Strict
25 listings
23.4% of total
Cancellation Policy Insights for Kluang
- The prevailing Airbnb cancellation policy trend in Kluang is Flexible, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (69.2%) and stricter (30.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Kluang.
- Regularly review your cancellation policy against competitors and market demand shifts in Kluang.
Kluang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kluang
- The overall average booking lead time for vacation rentals in Kluang is 36 days.
- Guests book furthest in advance for stays during January (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Kluang.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Kluang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kluang (2025)
Amenity Prevalence
Amenity Insights for Kluang
- Essential amenities in Kluang that guests expect include: Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kluang: Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kluang to stay competitive.
Kluang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kluang
- The typical guest profile for Airbnb in Kluang consists of primarily domestic travelers (66%), often arriving from nearby Johor Bahru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 66.3% of guests.
- Key international markets include Malaysia (66.3%) and Singapore (29.9%).
- Top languages spoken are English (43.2%) followed by Malay (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Johor Bahru and Kuala Lumpur.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kluang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Jasin | 32 | $813 | $106.86 | 26% |
| Bandar Penawar | 225 | $709 | $111.22 | 22% |
| Kulai | 105 | $706 | $91.77 | 36% |
| Alor Gajah | 74 | $702 | $150.37 | 20% |
| Pahang | 32 | $700 | $123.09 | 19% |
| Johor Bahru | 3,243 | $689 | $71.58 | 33% |
| Balok | 28 | $625 | $77.23 | 20% |