Masai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia
Is Airbnb profitable in Masai in 2025? Explore comprehensive Airbnb analytics for Masai, Johor, Malaysia to uncover income potential. This 2025 STR market report for Masai, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Masai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masai (2025)
Understanding the monthly revenue variations for Airbnb listings in Masai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masai is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,410+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $328, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masai
Masai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masai:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masai
Average Daily Rate (ADR) Airbnb Trends in Masai (2025)
Effective short term rental pricing strategy in Masai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masai typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Masai
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Airbnb Seasonality Analysis & Trends in Masai (2025)
Peak Season (May, June, December)
- Revenue averages $1,345 per month
- Occupancy rates average 27.3%
- Daily rates average $99
Shoulder Season
- Revenue averages $738 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $96
Low Season (March, October, November)
- Revenue drops to average $510 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $104
Seasonality Insights for Masai
- The Airbnb seasonality in Masai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masai's highest earning potential, with monthly revenues capable of climbing to $1,555, occupancy reaching a high of 33.9%, and ADRs peaking at $115.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $489, occupancy could drop to 20.6%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masai (2025)
Exploring the top neighborhoods for short-term rentals in Masai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Johor Bahru City Centre | Vibrant hub for shoppers and foodies, with easy access to Singapore. Popular among tourists due to its shopping malls and cultural attractions. | Johor Bahru City Square, Sultan Ibrahim Building, Komtar JBCC, Arulmigu Sri Rajakaliamman Glass Temple, KSL City Mall, Tan Hiok Nee Heritage Street |
| Puteri Harbour | A picturesque waterfront destination known for its marinas and family-friendly environment. Great for visitors looking for leisure and relaxation activities. | Puteri Harbour Family Theme Park, Sanrio Hello Kitty Town, Legoland Malaysia, Puteri Harbour Marina, Waterfront dining options |
| Desaru | Famous beach destination with beautiful landscapes and resorts. Attracts both local and international tourists for its beach activities and relaxation. | Desaru Beach, Desaru Coast Adventure Waterpark, Desaru Fruit Farm, Tuk Tuk Ride, Desaru Ostrich Farm |
| Taman Mount Austin | Popular residential area with a growing number of cafes and eateries. Ideal for food enthusiasts and families seeking a laid-back atmosphere. | Austin Heights Water & Adventure Park, Mount Austin Medical Centre, Various local eateries and cafes |
| Legoland Malaysia Resort | Family-friendly theme park that is perfect for visitors traveling with children. A major draw for tourists seeking entertainment and fun. | Legoland Theme Park, Legoland Water Park, Sofitel Desaru Beach Resort, Skyline Luge |
| Kota Iskandar | The administrative center of Johor, known for its modern architecture and government offices. Suitable for business travelers and formal events. | Johor State House, Persada Johor International Convention Centre, Dataran Mahkota |
| Pulai | Residential suburb offering a mix of urban and rural lifestyle. Attractive to families and expatriates looking for a peaceful living environment. | Mount Pulai, Local parks and recreational areas, Family-friendly restaurants |
| Nusajaya | A prominent development area with various international investments and companies. Appeals to business tourists and expatriates. | EduCity, Iskandar Puteri, Puteri Harbour, International school campuses, Various corporate offices |
Understanding Airbnb License Requirements & STR Laws in Masai (2025)
While Masai, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masai to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Masai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hometel @ Johor SuperHost D’Cosy Masai Staycation
Entire Place • 4 bedrooms
Welcome to Fassyi's Oasis!
Entire Place • 4 bedrooms
Meridin bayvue, big balcony near MMHE, Netflix
Entire Place • 3 bedrooms
Semi-D Homestay Perfect for Family Vacation
Entire Place • 5 bedrooms
![[0% Airbnb Fee] Masai Party-home](https://a0.muscache.com/im/pictures/miso/Hosting-1118719656776249859/original/1cf4b2ab-cc1e-4b21-a032-114a2783afee.jpeg?im_w=480&im_format=avif)
[0% Airbnb Fee] Masai Party-home
Entire Place • 4 bedrooms
C01 Rinting Ville Semi D Masai 7R 20Pax FamilyStay
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #76762762 | 1 | $29,675 | 2 | 0.00/5.0 |
| Seven Nights Host | 3 | $16,333 | 20 | 2.81/5.0 |
| Zikry | 2 | $15,788 | 16 | 4.58/5.0 |
| Woon | 2 | $13,114 | 136 | 4.59/5.0 |
| Irene | 3 | $12,376 | 63 | 4.90/5.0 |
| Nurul Fatihah | 1 | $12,337 | 12 | 4.75/5.0 |
| Wilkes Ian | 1 | $10,416 | 94 | 4.76/5.0 |
| Azmi | 1 | $10,298 | 25 | 5.00/5.0 |
| Host #545207669 | 1 | $9,041 | 1 | 0.00/5.0 |
| Amir Syafiq | 1 | $7,372 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masai.
Dive Deeper: Advanced Masai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masai
- The Masai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masai, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Masai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masai
- The dominant room capacity in Masai is 3 bedrooms listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 79.3% of the active Airbnb listings in Masai, indicating a high concentration in these sizes.
- A significant 100.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masai.
Masai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masai
- The most common guest capacity trend in Masai vacation rentals is listings accommodating 8+ guests (79.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Masai STR market, accounting for 96.5% of listings.
- 99.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masai.
- On average, properties in Masai are equipped to host 7.6 guests.
Masai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masai
- The most common availability pattern in Masai falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masai (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
90.9% of total
2 Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Masai is 1 Night, adopted by 90.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Masai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.9% of Masai hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masai.
Masai Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
4 listings
22.2% of total
Firm
3 listings
16.7% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Masai
- The prevailing Airbnb cancellation policy trend in Masai is Strict, used by 38.9% of listings.
- A majority (55.6%) of hosts in Masai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Masai.
- With 38.9% using Strict terms, this is a viable option in Masai, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Masai.
Masai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masai
- The overall average booking lead time for vacation rentals in Masai is 25 days.
- Guests book furthest in advance for stays during May (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Masai.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Masai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masai (2025)
Amenity Prevalence
Amenity Insights for Masai
- Essential amenities in Masai that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masai: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masai to stay competitive.
Masai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masai
- The typical guest profile for Airbnb in Masai consists of primarily domestic travelers (83%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 82.7% of guests.
- Key international markets include Malaysia (82.7%) and Singapore (12.5%).
- Top languages spoken are English (46.2%) followed by Malay (39.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Jasin | 32 | $813 | $106.86 | 26% |
| Bandar Penawar | 225 | $709 | $111.22 | 22% |
| Kulai | 105 | $706 | $91.77 | 36% |
| Alor Gajah | 74 | $702 | $150.37 | 20% |
| Johor Bahru | 3,243 | $689 | $71.58 | 33% |
| Malacca City | 2,829 | $619 | $80.62 | 27% |
| Masjid Tanah | 25 | $618 | $152.65 | 16% |