Mersing Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia
Is Airbnb profitable in Mersing in 2025? Explore comprehensive Airbnb analytics for Mersing, Johor, Malaysia to uncover income potential. This 2025 STR market report for Mersing, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Mersing, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mersing Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mersing Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mersing (2025)
Understanding the monthly revenue variations for Airbnb listings in Mersing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mersing is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mersing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $998+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $579 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $141, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mersing
Mersing Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mersing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mersing:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mersing
Average Daily Rate (ADR) Airbnb Trends in Mersing (2025)
Effective short term rental pricing strategy in Mersing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mersing typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Mersing
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Airbnb Seasonality Analysis & Trends in Mersing (2025)
Peak Season (May, June, September)
- Revenue averages $621 per month
- Occupancy rates average 23.1%
- Daily rates average $66
Shoulder Season
- Revenue averages $456 per month
- Occupancy maintains around 23.5%
- Daily rates hold near $67
Low Season (March, November, December)
- Revenue drops to average $307 per month
- Occupancy decreases to average 16.8%
- Daily rates adjust to average $68
Seasonality Insights for Mersing
- The Airbnb seasonality in Mersing shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mersing's highest earning potential, with monthly revenues capable of climbing to $664, occupancy reaching a high of 33.1%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $289, occupancy could drop to 15.0%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mersing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mersing seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mersing (2025)
Exploring the top neighborhoods for short-term rentals in Mersing? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mersing Town | The main urban center in Mersing known for its accessibility to various touristic attractions and amenities. A great base for those exploring the surrounding islands and beaches. | Mersing Jetty, Mersing Square, Kampung Endau, Taman Negara Duyong, Desaru Beach |
| Endau Rompin National Park | A protected national park offering lush rainforests, waterfalls, and trekking opportunities. Ideal for nature lovers and adventure seekers. | Sungai Lurus Waterfall, Pantu Hill, Trekking Trails, Wildlife Spotting, Endau Rompin River |
| Pulau Sibu | A stunning island destination known for its beautiful beaches and crystal-clear waters. Popular among tourists for relaxation and water sports activities. | Sibu Island Resort, Diving and Snorkeling, Beach Activities, Island Hopping Tours, Coral Reefs |
| Pulau Tengah | An unspoiled island that offers a serene getaway for those seeking tranquility and nature. Known for its picturesque landscapes and wildlife. | Tropical Beaches, Snorkeling Spots, Nature Trails, Wildlife Encounters, Camping |
| Desaru | A famous beach destination with beautiful sandy beaches, water parks, and family-friendly activities. Attracts both local and international tourists. | Desaru Beach, Desaru Coast Adventure Waterpark, Desaru Fruit Farm, Desaru Jet Ski, The Els Club Desaru Coast |
| Johor National Park | Part of a larger conservation area that protects Malaysia's biodiversity. A haven for eco-tourism and outdoor activities. | Trekking, Bird Watching, Camping, Waterfall Visits, Nature Trails |
| Kota Tinggi | A nearby town offering historical sites and natural attractions. A good spot for tourists visiting Mersing to explore more of Johor. | Desaru Ostrich Farm, Kota Tinggi Waterfalls, Taman Rimba Kota Tinggi, Historical Sites, Local Cuisine |
| Tanjung Leman | A scenic coastal area known for its fishing village charm and access to nearby islands. Ideal for seafood lovers and beachgoers. | Tanjung Leman Jetty, Rawa Island, Fishing Tours, Beach Activities, Local Markets |
Understanding Airbnb License Requirements & STR Laws in Mersing (2025)
While Mersing, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mersing to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mersing (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mersingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Cottage 1, Teluk Sari Penyabong
Entire Place • 3 bedrooms
暖居Mersing Muji House 0.3km Jeti | Mersing Centre
Entire Place • 4 bedrooms
Mersika Private Beach Studio 10min to MersingJetty
Entire Place • 1 bedroom
SingBeach Holiday House
Entire Place • 5 bedrooms
Cozy 4 bedroom homestay Mersing
Entire Place • 4 bedrooms
Happiness Homestay
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mersing (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mersing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hanis Izura | 3 | $44,831 | 5 | 1.67/5.0 |
| Lik Chun | 4 | $26,275 | 129 | 4.86/5.0 |
| 歆 | 2 | $18,402 | 32 | 4.21/5.0 |
| Nouvel | 3 | $18,014 | 326 | 4.86/5.0 |
| Tolo | 4 | $14,605 | 140 | 4.73/5.0 |
| Koh | 4 | $12,944 | 124 | 4.88/5.0 |
| Yazeed Hairi | 1 | $10,010 | 9 | 5.00/5.0 |
| Bayu Lestari | 4 | $9,947 | 10 | 2.08/5.0 |
| Tolo | 1 | $9,941 | 16 | 4.88/5.0 |
| Yee Loon | 1 | $9,388 | 9 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mersing.
Dive Deeper: Advanced Mersing STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mersing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMersing Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mersing
- The Mersing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.2% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mersing, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- The presence of 15.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Mersing Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mersing
- The dominant room capacity in Mersing is 3 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.6% of the active Airbnb listings in Mersing, indicating a high concentration in these sizes.
- A significant 61.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mersing.
Mersing Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mersing
- The most common guest capacity trend in Mersing vacation rentals is listings accommodating 8+ guests (47.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mersing STR market, accounting for 61.1% of listings.
- 66.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mersing.
- On average, properties in Mersing are equipped to host 5.6 guests.
Mersing Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mersing
- The most common availability pattern in Mersing falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mersing (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mersing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
98.2% of total
30+ Nights
1 listings
1.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mersing is 1 Night, adopted by 98.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.2%) of the Mersing Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 98.2% of Mersing hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mersing.
Mersing Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
46.2% of total
Moderate
8 listings
15.4% of total
Firm
5 listings
9.6% of total
Strict
15 listings
28.8% of total
Cancellation Policy Insights for Mersing
- The prevailing Airbnb cancellation policy trend in Mersing is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Mersing.
- Regularly review your cancellation policy against competitors and market demand shifts in Mersing.
Mersing STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mersing
- The overall average booking lead time for vacation rentals in Mersing is 32 days.
- Guests book furthest in advance for stays during January (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mersing.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Mersing averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mersing (2025)
Amenity Prevalence
Amenity Insights for Mersing
- Essential amenities in Mersing that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mersing: Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mersing to stay competitive.
Mersing Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mersing
- The typical guest profile for Airbnb in Mersing consists of a mix of domestic (49%) and international guests, with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 49.0% of guests.
- Key international markets include Malaysia (49%) and Singapore (17.6%).
- Top languages spoken are English (41.5%) followed by Malay (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mersing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Jasin | 32 | $813 | $106.86 | 26% |
| Bandar Penawar | 225 | $709 | $111.22 | 22% |
| Kulai | 105 | $706 | $91.77 | 36% |
| Alor Gajah | 74 | $702 | $150.37 | 20% |
| Pahang | 32 | $700 | $123.09 | 19% |
| Johor Bahru | 3,243 | $689 | $71.58 | 33% |
| Balok | 28 | $625 | $77.23 | 20% |