Segamat Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Johor, Malaysia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Segamat in 2025? Explore comprehensive Airbnb analytics for Segamat, Johor, Malaysia to uncover income potential. This 2025 STR market report for Segamat, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Segamat, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Segamat Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Segamat Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$90
The average rental revenue earned for an occupied room per day in Segamat.
Occupancy Rate(?)
16.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,548
Typical annual income for an Airbnb listing in Segamat. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.5%
Slight decrease (-6.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Segamat.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Segamat.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Segamat (2025)

Understanding the monthly revenue variations for Airbnb listings in Segamat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Segamat is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Segamat across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,048+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $641 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $342 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $196, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Segamat

Segamat Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Segamat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Segamat:

  • Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 22% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 13%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Segamat

Average Daily Rate (ADR) Airbnb Trends in Segamat (2025)

Effective short term rental pricing strategy in Segamat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Segamat typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
  • Typical properties (Median) charge around $59 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Segamat

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Airbnb Seasonality Analysis & Trends in Segamat (2025)

Peak Season (May, October, January)
  • Revenue averages $657 per month
  • Occupancy rates average 24.0%
  • Daily rates average $95
Shoulder Season
  • Revenue averages $485 per month
  • Occupancy maintains around 16.7%
  • Daily rates hold near $94
Low Season (February, March, July)
  • Revenue drops to average $348 per month
  • Occupancy decreases to average 13.4%
  • Daily rates adjust to average $101

Seasonality Insights for Segamat

  • The Airbnb seasonality in Segamat shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Segamat's highest earning potential, with monthly revenues capable of climbing to $875, occupancy reaching a high of 36.6%, and ADRs peaking at $109.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $332, occupancy could drop to 12.5%, and ADRs may adjust down to $84.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Segamat.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Segamat seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Segamat (2025)

Exploring the top neighborhoods for short-term rentals in Segamat? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Taman Segamat Jaya
A popular residential neighborhood with close proximity to town amenities and markets. Ideal for families and tourists looking for comfort and convenience.
Segamat District Council, Segamat Golf Club, Kampung Panchor Cultural Village, Segamat River, Taman Tasik
Bukit Siput
A serene area known for its lush greenery and residential feel. Attracts nature lovers and those seeking a peaceful escape from the busier parts of Segamat.
Hutan Lipur Bukit Siput, Pusat Rekreasi Taman Sri Pantai, Local fruit orchards
Taman Ria
A family-friendly neighborhood close to schools and parks. Great for hosting families visiting Segamat for events or leisure activities.
Segamat Public Library, Taman Ria Park, Segamat Swimming Complex
Kampung Tasek
A quaint village with a local charm, perfect for travelers seeking an authentic Malaysian experience. Engaging with local culture and community.
Tasek Lake, Traditional Malay houses, Local markets
Segamat Town Center
The heart of Segamat with endless shopping, dining, and entertainment options. Great for urban adventurers looking to be in the midst of local life.
Segamat Central Mall, Pasar Besar Segamat, Local eateries
Taman Universiti
Home to many students and young professionals, this area has a vibrant energy, making it popular among the younger demographic and for long-term stays.
Universiti Teknologi Malaysia, Local cafes, Student hangout spots
Jementah
A charming nearby town known for its paddy fields and local lifestyle, perfect for nature enthusiasts and those seeking a rural experience.
Paddy fields, Local farms, City of Segamat Mosque
Air Panas
Known for its natural hot springs, this area attracts visitors looking for relaxation and wellness, making it a unique Airbnb option.
Air Panas Hot Springs, Nature trails, Spas and wellness centers

Understanding Airbnb License Requirements & STR Laws in Segamat (2025)

While Segamat, Johor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Segamat to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Segamat (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Segamatbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Panda Homestay (IV Homestay)

Panda Homestay (IV Homestay)

Entire Place • 5 bedrooms

$8,702
Revenue
19.6%
Occupancy
$161.34
Daily Rate
DD Homestay Segamat (Muslim)

DD Homestay Segamat (Muslim)

Entire Place • 3 bedrooms

$7,422
Revenue
26.1%
Occupancy
$67.27
Daily Rate
Escape to Glasshouse Homestay Segamat

Escape to Glasshouse Homestay Segamat

Entire Place • 4 bedrooms

$7,349
Revenue
10.3%
Occupancy
$254.73
Daily Rate
IV HOMESTAY SEGAMAT

IV HOMESTAY SEGAMAT

Entire Place • 5 bedrooms

$5,607
Revenue
11.6%
Occupancy
$161.27
Daily Rate
爷爷山名宿

爷爷山名宿

Entire Place • 4 bedrooms

$5,556
Revenue
30.3%
Occupancy
$86.63
Daily Rate
Cheerful-5 bedroom house in Segamat(IV Homestay)

Cheerful-5 bedroom house in Segamat(IV Homestay)

Entire Place • 5 bedrooms

$5,260
Revenue
15.6%
Occupancy
$133.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Segamat (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Segamat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kevner4$26,918252.02/5.0
Host #3054092421$7,42210.00/5.0
Mohd Faizal3$6,893214.61/5.0
Norzalina2$5,748154.29/5.0
Ah Kang1$5,55634.67/5.0
Mazlina1$5,08744.75/5.0
Noor Aniza Shahrina1$4,054204.55/5.0
Hairulamri1$3,423114.73/5.0
Abd Malek1$2,739394.62/5.0
Show Sik1$1,928134.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Segamat.

Dive Deeper: Advanced Segamat STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Segamat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Segamat Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Segamat

  • The Segamat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Segamat, House properties are the most common (95.2%), reflecting the local real estate landscape.
  • Houses represent a significant 95.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

Segamat Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Segamat

  • The dominant room capacity in Segamat is 3 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 80.9% of the active Airbnb listings in Segamat, indicating a high concentration in these sizes.
  • A significant 99.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Segamat.

Segamat Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Segamat

  • The most common guest capacity trend in Segamat vacation rentals is listings accommodating 8+ guests (71.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Segamat STR market, accounting for 80.9% of listings.
  • 90.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Segamat.
  • On average, properties in Segamat are equipped to host 7.4 guests.

Segamat Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Segamat

  • The most common availability pattern in Segamat falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Segamat (42.9%), reflecting common guest stay durations or potential owner blocking patterns.

Segamat Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

20 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Segamat is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Segamat Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Segamat hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Segamat.

Segamat Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (46.7%)

Flexible

7 listings

46.7% of total

Moderate (20%)

Moderate

3 listings

20% of total

Firm (13.3%)

Firm

2 listings

13.3% of total

Strict (20%)

Strict

3 listings

20% of total

Cancellation Policy Insights for Segamat

  • The prevailing Airbnb cancellation policy trend in Segamat is Flexible, used by 46.7% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 46.7% market standard in Segamat.
  • Regularly review your cancellation policy against competitors and market demand shifts in Segamat.

Segamat STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Segamat

  • The overall average booking lead time for vacation rentals in Segamat is 36 days.
  • Guests book furthest in advance for stays during January (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Segamat.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Segamat averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Segamat (2025)

Amenity Prevalence

Amenity Insights for Segamat

  • Essential amenities in Segamat that guests expect include: Kitchen, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Segamat: Kitchen, TV, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Segamat to stay competitive.

Segamat Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Segamat

  • The typical guest profile for Airbnb in Segamat consists of primarily domestic travelers (95%), often arriving from nearby Johor Bahru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Malay or English.
  • Domestic travelers account for 94.7% of guests.
  • Key international markets include Malaysia (94.7%) and Singapore (5.3%).
  • Top languages spoken are Malay (38.9%) followed by English (38.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Johor Bahru and Kuala Lumpur.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Segamat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Genting Sempah15$5,016$549.2833%
Kampung Janda Baik23$2,259$275.6823%
Hulu Chemperuh Aboriginal Village17$1,554$169.4224%
Bukit Tinggi110$1,441$184.4023%
Singapore958$1,274$175.3432%
Broga10$1,265$382.1318%
Pulau Sebang83$1,180$183.2722%
Melaka19$1,159$130.0727%
Bentong84$1,034$183.4121%
Kuala Kubu Bharu36$991$112.7024%

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