Kuala Lumpur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kuala Lumpur, Malaysia
Is Airbnb profitable in Kuala Lumpur in 2025? Explore comprehensive Airbnb analytics for Kuala Lumpur, Kuala Lumpur, Malaysia to uncover income potential. This 2025 STR market report for Kuala Lumpur, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 6,209 active listings.
Whether you're considering an Airbnb investment in Kuala Lumpur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuala Lumpur Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuala Lumpur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuala Lumpur (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuala Lumpur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuala Lumpur is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuala Lumpur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $365 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuala Lumpur
Kuala Lumpur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuala Lumpur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuala Lumpur:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuala Lumpur
Average Daily Rate (ADR) Airbnb Trends in Kuala Lumpur (2025)
Effective short term rental pricing strategy in Kuala Lumpur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuala Lumpur typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Kuala Lumpur
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Airbnb Seasonality Analysis & Trends in Kuala Lumpur (2025)
Peak Season (December, January, February)
- Revenue averages $847 per month
- Occupancy rates average 36.8%
- Daily rates average $82
Shoulder Season
- Revenue averages $610 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $80
Low Season (June, September, November)
- Revenue drops to average $407 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $74
Seasonality Insights for Kuala Lumpur
- The Airbnb seasonality in Kuala Lumpur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuala Lumpur's highest earning potential, with monthly revenues capable of climbing to $927, occupancy reaching a high of 38.3%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $359, occupancy could drop to 16.5%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuala Lumpur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuala Lumpur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuala Lumpur (2025)
Exploring the top neighborhoods for short-term rentals in Kuala Lumpur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bukit Bintang | Bukit Bintang is Kuala Lumpur's main shopping and entertainment hub, attracting tourists and locals alike with its vibrant nightlife, restaurants, and shopping malls. | Pavilion Kuala Lumpur, Berjaya Times Square, Bintang Walk, Lot 10, Street Food at Jalan Alor |
| KLCC (Kuala Lumpur City Centre) | Home to the iconic Petronas Twin Towers, KLCC is a prime location for both business and leisure travelers, with plenty of attractions and luxurious amenities. | Petronas Twin Towers, KLCC Park, Suria KLCC, Aquaria KLCC, Kuala Lumpur Convention Centre |
| Chinatown (Petaling Street) | Chinatown is known for its rich history and vibrant street markets, making it an attractive area for tourists looking to experience local culture and cuisine. | Petaling Street Market, Sri Mahamariamman Temple, Central Market, Kuan Ti Temple, Chow Kit Market |
| Bangsar | A trendy neighborhood known for its hip cafes, bars, and eateries, making it popular among young professionals and expatriates. | Bangsar Village, Telawi Street, Bangsar Shopping Centre, Level Up, Sri Petaling Night Market |
| Mont Kiara | An affluent area favored by expatriates, Mont Kiara features upscale condominiums and a variety of international restaurants and shopping options. | The international schools, Plaza Mont Kiara, Kiara 163, Mont Kiara Botanical Garden, The Edge Prop |
| MId Valley City | This is a major commercial district with shopping malls and hotels, popular with both locals and tourists, providing numerous entertainment options. | Mid Valley Megamall, The Gardens Mall, Kuala Lumpur Eco Park, Mega Mall, Cineplex |
| Titiwangsa | This area offers a more suburban feel with beautiful parks and lakes, appealing to visitors looking for outdoor activities and a relaxing atmosphere. | Titiwangsa Lake Gardens, National Art Gallery, Istana Budaya, Kuala Lumpur Tower, Zoo Negara |
| Putrajaya | Known for its modern architecture and beautiful landscapes, Putrajaya attracts tourists seeking a more serene and scenic experience away from the busy city life. | Putra Mosque, Putrajaya Lake, Perdana Putra, Putrajaya Botanical Garden, Putrajaya International Convention Centre |
Understanding Airbnb License Requirements & STR Laws in Kuala Lumpur (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kuala Lumpur. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuala Lumpur to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Kuala Lumpur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuala Lumpurbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[F1] @2B48D 网红泳池 | 市中心 BOOK NOW! Best SkyPool KL!](https://a0.muscache.com/im/pictures/miso/Hosting-1261253071699921666/original/b1fba0ea-b5d7-4526-ad86-17cbdb8b9db3.png?im_w=480&im_format=avif)
[F1] @2B48D 网红泳池 | 市中心 BOOK NOW! Best SkyPool KL!
Entire Place • 2 bedrooms
3BR | 8pax | High Floor | Near Chinatown & KL 118
Entire Place • 3 bedrooms
![[F1] @1B29D 网红泳池 | 市中心 |BOOK NOW! Best SkyPool KL!](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4MDEzNTU4NTc0NTM4NDc5Mg%3D%3D/original/4899ae22-b0ec-4a06-b7b0-d3059b0b91cd.png?im_w=480&im_format=avif)
[F1] @1B29D 网红泳池 | 市中心 |BOOK NOW! Best SkyPool KL!
Entire Place • 1 bedroom
@S1BE23B 市中心｜双子塔景观｜浴缸 Best 1BR Bathtub & KLCC View
Entire Place • 2 bedrooms
@SS33B 近双子塔｜浴缸 Studio Suites w/ Bathtub & Balcony!
Entire Place • N/A
Kota Villa with Pool/Electronic Dart/BBQ/Karaoke
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuala Lumpur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuala Lumpur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kar Yan Holma | 32 | $722,228 | 21 | 5.00/5.0 |
| Wt | 37 | $513,837 | 6805 | 4.80/5.0 |
| Plush Services | 67 | $473,325 | 400 | 4.74/5.0 |
| Star Haven | 9 | $433,463 | 137 | 4.97/5.0 |
| Jane Holma | 14 | $415,762 | 25 | 5.00/5.0 |
| Adda Holma | 31 | $403,290 | 16 | 4.33/5.0 |
| Host #137773258 | 39 | $289,532 | 47 | N/A/5.0 |
| Janice | 9 | $271,006 | 107 | 4.92/5.0 |
| Cobnb | 83 | $247,928 | 242 | 4.58/5.0 |
| Yeap | 45 | $241,603 | 472 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuala Lumpur.
Dive Deeper: Advanced Kuala Lumpur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuala Lumpur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuala Lumpur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuala Lumpur
- The Kuala Lumpur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 6,209 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuala Lumpur, Apartment/Condo properties are the most common (94.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others (combined 5.5%) offer potential for unique stay experiences.
Kuala Lumpur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuala Lumpur
- The dominant room capacity in Kuala Lumpur is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.1% of the active Airbnb listings in Kuala Lumpur, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Kuala Lumpur is particularly well-suited for individuals or couples.
Kuala Lumpur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuala Lumpur
- The most common guest capacity trend in Kuala Lumpur vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kuala Lumpur STR market, accounting for 53.4% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuala Lumpur.
- On average, properties in Kuala Lumpur are equipped to host 4.2 guests.
Kuala Lumpur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuala Lumpur
- The most common availability pattern in Kuala Lumpur falls within the 271-366 days range, representing 83.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kuala Lumpur (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuala Lumpur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4788 listings
88.2% of total
2 Nights
158 listings
2.9% of total
3 Nights
32 listings
0.6% of total
4-6 Nights
50 listings
0.9% of total
7-29 Nights
150 listings
2.8% of total
30+ Nights
249 listings
4.6% of total
Key Insights
- The most prevalent minimum stay requirement in Kuala Lumpur is 1 Night, adopted by 88.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.1%) of the Kuala Lumpur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.2% of Kuala Lumpur hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuala Lumpur.
Kuala Lumpur Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0% of total
Flexible
941 listings
30.2% of total
Moderate
993 listings
31.9% of total
Firm
346 listings
11.1% of total
Strict
835 listings
26.8% of total
Cancellation Policy Insights for Kuala Lumpur
- The prevailing Airbnb cancellation policy trend in Kuala Lumpur is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Kuala Lumpur.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuala Lumpur.
Kuala Lumpur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuala Lumpur
- The overall average booking lead time for vacation rentals in Kuala Lumpur is 16 days.
- Guests book furthest in advance for stays during June (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (21 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Kuala Lumpur.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 27 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Kuala Lumpur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuala Lumpur (2025)
Amenity Prevalence
Amenity Insights for Kuala Lumpur
- Essential amenities in Kuala Lumpur that guests expect include: Air conditioning, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kuala Lumpur.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuala Lumpur: Air conditioning, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuala Lumpur to stay competitive.
Kuala Lumpur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuala Lumpur
- The typical guest profile for Airbnb in Kuala Lumpur consists of a mix of domestic (46%) and international guests, with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 46.3% of guests.
- Key international markets include Malaysia (46.3%) and Singapore (9.9%).
- Top languages spoken are English (43.4%) followed by Malay (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuala Lumpur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 18 | $4,699 | $548.61 | 32% |
| Kampung Janda Baik | 25 | $1,965 | $278.51 | 21% |
| Bukit Tinggi | 107 | $1,209 | $186.11 | 23% |
| Hulu Chemperuh Aboriginal Village | 22 | $1,039 | $169.86 | 22% |
| Bentong | 92 | $972 | $205.01 | 19% |
| Pulau Sebang | 104 | $942 | $215.87 | 19% |
| Batang Kali | 13 | $834 | $139.04 | 15% |
| Broga | 14 | $813 | $366.90 | 14% |
| Kuala Kubu Bharu | 36 | $809 | $115.42 | 22% |
| Jeram | 11 | $809 | $186.18 | 20% |