Malacca City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Malacca, Malaysia
Is Airbnb profitable in Malacca City in 2025? Explore comprehensive Airbnb analytics for Malacca City, Malacca, Malaysia to uncover income potential. This 2025 STR market report for Malacca City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,829 active listings.
Whether you're considering an Airbnb investment in Malacca City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malacca City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malacca City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malacca City (2025)
Understanding the monthly revenue variations for Airbnb listings in Malacca City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malacca City is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malacca City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,799+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $966 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $509 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malacca City
Malacca City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malacca City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malacca City:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malacca City
Average Daily Rate (ADR) Airbnb Trends in Malacca City (2025)
Effective short term rental pricing strategy in Malacca City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malacca City typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Malacca City
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Airbnb Seasonality Analysis & Trends in Malacca City (2025)
Peak Season (May, June, April)
- Revenue averages $1,193 per month
- Occupancy rates average 29.0%
- Daily rates average $77
Shoulder Season
- Revenue averages $766 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $87
Low Season (March, August, October)
- Revenue drops to average $586 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $80
Seasonality Insights for Malacca City
- The Airbnb seasonality in Malacca City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malacca City's highest earning potential, with monthly revenues capable of climbing to $1,234, occupancy reaching a high of 35.1%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $575, occupancy could drop to 21.3%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malacca City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malacca City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malacca City (2025)
Exploring the top neighborhoods for short-term rentals in Malacca City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jonker Street | Famous for its vibrant night market and rich cultural heritage. A popular spot for tourists who want to experience Malacca's history, food, and shopping. | Jonker Walk Night Market, Cheng Hoon Teng Temple, Malacca Sultanate Palace, Baba & Nyonya Heritage Museum, St. Paul's Hill |
| A Famosa | Historical fortress offering a glimpse into Malacca's colonial past. Attracts history enthusiasts and tourists interested in exploring significant landmarks. | A Famosa Fort, St. John's Fort, Melaka Wonderland, Christ Church, Dutch Square |
| Malacca River | Scenic riverfront area perfect for leisurely strolls and boat rides. Popular with visitors looking to enjoy the city’s natural beauty and heritage sites along the river. | Malacca River Cruise, Sky Tower, Jonker Street, The Shore Oceanarium, River Walk |
| Mahkota Parade | Modern shopping complex and entertainment hub, providing a range of dining and shopping options. Ideal for visitors seeking convenience and modern amenities. | Mahkota Parade Shopping Mall, Dataran Pahlawan, Hatten Square, Menara Taming Sari, Historical Museum |
| Batu Berendam | Residential and commercial area with proximity to the airport and local attractions. Suitable for travelers looking for a quieter stay with easy access to city highlights. | Melaka International Airport, Pusat Sains & Kreativiti Sultan Idris Shah, Kampung Morten, AEON Mall |
| Bukit Cina | Largest historic Chinese cemetery outside of China, rich in culture and history. Attracts tourists interested in heritage and local traditions. | Bukit Cina Hill, Kampung Bukit Cina, Cina Street, Taman Budaya |
| Pantai Klebang | Known for its beautiful beaches and local eateries, perfect for families and group travelers seeking a relaxing getaway. | Klebang Beach, Klebang Original Coconut Shake, Tanjung Tuan Beach, Muzium Samudera |
| Taman Merdeka | Family-friendly park with recreational facilities and green spaces, appealing to both locals and tourists looking for outdoor activities and community events. | Taman Merdeka Park, Melaka Planetarium, Children's Science Museum, Cultural Village |
Understanding Airbnb License Requirements & STR Laws in Malacca City (2025)
While Malacca City, Malacca, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malacca City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malacca City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malacca Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bossku Villa KTV+BIGPool+BBQ(24pax)7 min to Jonker
Entire Place • 5 bedrooms
1.6 Acres Private Villa (9 rooms,8 Baths: 27 Pax)
Entire Place • 9 bedrooms
KidsWorld BALI INSTA 6PaxPlayground|Karaoke|Arcade
Entire Place • 1 bedroom
The Luxurious 168, Malacca
Entire Place • 8 bedrooms
Dato Villa Lux KTV+Pool+BBQ(26pax) 12min to Jonker
Entire Place • 5 bedrooms
The Luxurious 168, Malacca
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malacca City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malacca City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Khin Han | 193 | $2,087,692 | 3394 | 3.65/5.0 |
| Alex | 79 | $1,265,657 | 1519 | 4.22/5.0 |
| Attic Home | 109 | $1,204,835 | 7990 | 4.39/5.0 |
| Weeyee | 52 | $1,072,649 | 2780 | 4.78/5.0 |
| Stayrene | 143 | $727,469 | 1581 | 3.43/5.0 |
| Jayden | 24 | $566,479 | 565 | 4.62/5.0 |
| Zenn HomestayKota | 18 | $540,230 | 1432 | 4.95/5.0 |
| Gwee | 52 | $362,721 | 5825 | 4.85/5.0 |
| I Housing Paradise | 52 | $326,144 | 1366 | 3.89/5.0 |
| See | 15 | $305,811 | 110 | 3.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malacca City.
Dive Deeper: Advanced Malacca City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malacca City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalacca City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malacca City
- The Malacca City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 2,829 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malacca City, Apartment/Condo properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.3% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Malacca City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malacca City
- The dominant room capacity in Malacca City is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.4% of the active Airbnb listings in Malacca City, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malacca City.
Malacca City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malacca City
- The most common guest capacity trend in Malacca City vacation rentals is listings accommodating 8+ guests (34.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Malacca City STR market, accounting for 53.2% of listings.
- 53.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malacca City.
- On average, properties in Malacca City are equipped to host 5.5 guests.
Malacca City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malacca City
- The most common availability pattern in Malacca City falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Malacca City (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malacca City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2585 listings
97% of total
2 Nights
51 listings
1.9% of total
3 Nights
2 listings
0.1% of total
4-6 Nights
3 listings
0.1% of total
7-29 Nights
4 listings
0.2% of total
30+ Nights
21 listings
0.8% of total
Key Insights
- The most prevalent minimum stay requirement in Malacca City is 1 Night, adopted by 97% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.9%) of the Malacca City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97% of Malacca City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malacca City.
Malacca City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
0.2% of total
Super Strict 30 Days
1 listings
0% of total
Flexible
582 listings
25.9% of total
Moderate
757 listings
33.6% of total
Firm
230 listings
10.2% of total
Strict
675 listings
30% of total
Cancellation Policy Insights for Malacca City
- The prevailing Airbnb cancellation policy trend in Malacca City is Moderate, used by 33.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.5%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.6% market standard in Malacca City.
- Regularly review your cancellation policy against competitors and market demand shifts in Malacca City.
Malacca City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malacca City
- The overall average booking lead time for vacation rentals in Malacca City is 24 days.
- Guests book furthest in advance for stays during January (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (28 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Malacca City.
- Target marketing efforts for the Spring season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Malacca City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malacca City (2025)
Amenity Prevalence
Amenity Insights for Malacca City
- Essential amenities in Malacca City that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malacca City: Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malacca City to stay competitive.
Malacca City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malacca City
- The typical guest profile for Airbnb in Malacca City consists of primarily domestic travelers (69%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 68.8% of guests.
- Key international markets include Malaysia (68.8%) and Singapore (17.5%).
- Top languages spoken are English (43.5%) followed by Malay (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malacca City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |