Nilai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Negeri Sembilan, Malaysia
Is Airbnb profitable in Nilai in 2025? Explore comprehensive Airbnb analytics for Nilai, Negeri Sembilan, Malaysia to uncover income potential. This 2025 STR market report for Nilai, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 272 active listings.
Whether you're considering an Airbnb investment in Nilai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nilai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nilai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nilai (2025)
Understanding the monthly revenue variations for Airbnb listings in Nilai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nilai is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nilai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $829+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $126, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nilai
Nilai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nilai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nilai:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nilai
Average Daily Rate (ADR) Airbnb Trends in Nilai (2025)
Effective short term rental pricing strategy in Nilai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nilai typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $63+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Nilai
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Airbnb Seasonality Analysis & Trends in Nilai (2025)
Peak Season (May, June, April)
- Revenue averages $577 per month
- Occupancy rates average 30.9%
- Daily rates average $43
Shoulder Season
- Revenue averages $405 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $43
Low Season (March, September, November)
- Revenue drops to average $299 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $42
Seasonality Insights for Nilai
- The Airbnb seasonality in Nilai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nilai's highest earning potential, with monthly revenues capable of climbing to $625, occupancy reaching a high of 36.7%, and ADRs peaking at $43.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $239, occupancy could drop to 20.1%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nilai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nilai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nilai (2025)
Exploring the top neighborhoods for short-term rentals in Nilai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bandar Baru Salak Tinggi | A rapidly developing township close to KLIA, ideal for visitors needing quick airport access. Great for short-term stays with amenities and transport links. | KLIA and KLIA2, Sepang International Circuit, Mitsui Outlet Park, Salak Tinggi MRT Station, KLIA Jungle Boardwalk |
| Nilai Square | A central area in Nilai that's gaining popularity due to shopping and dining options. Excellent for families and groups visiting the area. | Nilai 3 Wholesale Centre, Seremban 2, Matrix Global Schools, Nilai Memorial Park, Local eateries and cafes |
| Taman Perumahan Senawang | A residential area with a mix of local charm and proximity to various attractions, appealing to longer-term visitors or workers. | Senawang Public Park, Petronas Masjid Ulu Beranang, Local markets, Kota Seriemas Golf & Country Club |
| Lake Gardens | A scenic area with a large lake, offering recreational activities and beautiful landscapes, attracting nature lovers and families. | Nilai Lake Park, Fishing villages, Water sports activities, Scenic walking trails |
| Putra Nilai | A strategic location near educational institutions, attracting students' families and international visitors related to universities. | INTI International University, Nilai University, Local food stalls, Tamarind Square |
| Nilai Industrial Estate | An area with a high concentration of businesses and factories, attracting business travelers and contractors. | Nilai Industrial Area, Workspaces and conference facilities, Nearby logistics and transportation services |
| Montessori International School | Close proximity to education hubs and family-friendly amenities, attracting families with children studying in the area. | International schools, Community parks, Educational facilities |
| Nilai Golf Club | A well-known golf course that draws both enthusiasts and those looking for leisure activities, popular for luxury stays. | Golfing facilities, Clubhouse amenities, Nearby parks and retreats |
Understanding Airbnb License Requirements & STR Laws in Nilai (2025)
While Nilai, Negeri Sembilan, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nilai to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nilai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nilaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elmanda Villa 13(10pax-Private pool & BBQ)
Entire Place • 4 bedrooms
Elmanda Villa 15 (11 Pax - Private Garden & Pool
Entire Place • 4 bedrooms
Villa Tok Lah Nilai
Entire Place • 8 bedrooms
Youth City Nilai Family Suite 6PAX - NEW UNIT
Entire Place • 2 bedrooms
5 Bedrooms Homestay w Private Pool (Seroja)
Entire Place • 4 bedrooms
Youth City Nilai 6PAX 5 Minutes AEON Mall Nilai
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nilai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nilai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mia | 42 | $171,156 | 1266 | 4.48/5.0 |
| Cozy Space | 29 | $63,044 | 112 | 2.33/5.0 |
| BeeStay KL Selangor | 5 | $53,136 | 9 | 1.80/5.0 |
| Inaz | 1 | $43,950 | 127 | 4.85/5.0 |
| Khairul | 1 | $39,724 | 51 | 4.86/5.0 |
| Daniyal | 9 | $36,525 | 123 | 4.36/5.0 |
| Hannah | 17 | $34,647 | 651 | 4.66/5.0 |
| Ummu Hani | 1 | $25,520 | 6 | 4.67/5.0 |
| Molly | 12 | $24,602 | 1192 | 4.79/5.0 |
| Jane | 9 | $21,849 | 1335 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nilai.
Dive Deeper: Advanced Nilai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nilai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNilai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nilai
- The Nilai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 272 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nilai, Apartment/Condo properties are the most common (90.8%), reflecting the local real estate landscape.
- Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.
Nilai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nilai
- The dominant room capacity in Nilai is 2 bedrooms listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 82.3% of the active Airbnb listings in Nilai, indicating a high concentration in these sizes.
Nilai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nilai
- The most common guest capacity trend in Nilai vacation rentals is listings accommodating 4 guests (19.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Nilai STR market, accounting for 37.5% of listings.
- 32.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nilai.
- On average, properties in Nilai are equipped to host 4.6 guests.
Nilai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nilai
- The most common availability pattern in Nilai falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nilai (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nilai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
211 listings
94.2% of total
2 Nights
12 listings
5.4% of total
30+ Nights
1 listings
0.4% of total
Key Insights
- The most prevalent minimum stay requirement in Nilai is 1 Night, adopted by 94.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.6%) of the Nilai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.2% of Nilai hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nilai.
Nilai Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
114 listings
56.2% of total
Moderate
74 listings
36.5% of total
Firm
6 listings
3% of total
Strict
9 listings
4.4% of total
Cancellation Policy Insights for Nilai
- The prevailing Airbnb cancellation policy trend in Nilai is Flexible, used by 56.2% of listings.
- The market strongly favors guest-friendly terms, with 92.7% of listings offering Flexible or Moderate policies. This suggests guests in Nilai may expect booking flexibility.
- Strict cancellation policies are quite rare (4.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.2% market standard in Nilai.
- Given the high prevalence of Flexible policies (56.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nilai.
Nilai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nilai
- The overall average booking lead time for vacation rentals in Nilai is 21 days.
- Guests book furthest in advance for stays during July (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (22 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Nilai.
- Target marketing efforts for the Summer season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Nilai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nilai (2025)
Amenity Prevalence
Amenity Insights for Nilai
- Essential amenities in Nilai that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Nilai.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nilai: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nilai to stay competitive.
Nilai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nilai
- The typical guest profile for Airbnb in Nilai consists of primarily domestic travelers (86%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 86.0% of guests.
- Key international markets include Malaysia (86%) and Singapore (3.7%).
- Top languages spoken are English (44.2%) followed by Malay (40.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nilai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |
| Batang Kali | 13 | $839 | $133.65 | 16% |