Bukit Mertajam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Penang, Malaysia
Is Airbnb profitable in Bukit Mertajam in 2025? Explore comprehensive Airbnb analytics for Bukit Mertajam, Penang, Malaysia to uncover income potential. This 2025 STR market report for Bukit Mertajam, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 313 active listings.
Whether you're considering an Airbnb investment in Bukit Mertajam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bukit Mertajam Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bukit Mertajam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bukit Mertajam (2025)
Understanding the monthly revenue variations for Airbnb listings in Bukit Mertajam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bukit Mertajam is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bukit Mertajam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $489 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $195, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bukit Mertajam
Bukit Mertajam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bukit Mertajam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bukit Mertajam:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bukit Mertajam
Average Daily Rate (ADR) Airbnb Trends in Bukit Mertajam (2025)
Effective short term rental pricing strategy in Bukit Mertajam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bukit Mertajam typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $113+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Bukit Mertajam
Get Live Bukit Mertajam Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Bukit Mertajam (2025)
Peak Season (May, June, April)
- Revenue averages $913 per month
- Occupancy rates average 26.2%
- Daily rates average $65
Shoulder Season
- Revenue averages $577 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $66
Low Season (March, August, October)
- Revenue drops to average $455 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $64
Seasonality Insights for Bukit Mertajam
- The Airbnb seasonality in Bukit Mertajam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bukit Mertajam's highest earning potential, with monthly revenues capable of climbing to $929, occupancy reaching a high of 33.5%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $449, occupancy could drop to 23.3%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bukit Mertajam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bukit Mertajam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bukit Mertajam (2025)
Exploring the top neighborhoods for short-term rentals in Bukit Mertajam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pearl City | A thriving residential and commercial area known for its accessibility and amenities. Ideal for families and business travelers, offering a balanced lifestyle with modern conveniences. | Pearl Point Shopping Mall, BM City Mall, Masjid Jamek Al-Huda, Kedah Street Mosque, Town Park |
| Auto City | An energetic automotive hub featuring various restaurants and entertainment options. Attracts both tourists and locals looking for a vibrant dining and shopping experience. | Auto City Complex, Juru Auto City, Food courts, Family Entertainment Centers |
| Pusat Bandar Bukit Mertajam | The main town center, bustling with activity. Great for travelers who want to experience local culture, shopping, and dining in a central location. | BM Town Square, Bukit Mertajam Chinese Temple, Local street food stalls, Cultural festivals |
| Bukit Mertajam Hill | A serene area with beautiful natural views and hiking opportunities. Perfect for nature lovers and those looking to unwind with scenic surroundings. | Bukit Mertajam Recreational Forest, Hiking trails, Jerejak Hill, Outdoor picnic spots |
| Seberang Jaya | A key administrative and residential area with easy access to Penang Island. Suitable for business travelers and those attending meetings. | Sunway Carnival Mall, Seberang Jaya Mosque, Parks and recreational areas |
| VivaCity | A developing urban area that combines residential, commercial, and leisure spaces. An up-and-coming location for investment due to its growth potential. | VivaCity Shopping Mall, Residential developments, Food courts, Future urban amenities |
| Taman Selamat | A well-established neighborhood known for its parks and community feel, appealing to families and those looking for a quiet stay close to amenities. | Selamat Park, Community centers, Local markets |
| Sungai Dua | Close to USM and other educational institutions, popular with students and academic visitors. Provides a unique cultural and student-centric experience. | Universiti Sains Malaysia, Local cafes, Student hotspots, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Bukit Mertajam (2025)
While Bukit Mertajam, Penang, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bukit Mertajam to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bukit Mertajam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bukit Mertajambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish villa _goh@alma(18pax)
Entire Place • 4 bedrooms
Leisure Homestay BM
Entire Place • 5 bedrooms
5min to juru & bukit minyak industrial semi D
Entire Place • 6 bedrooms
Stylish & Comfort Home Based. A choice for Party!
Entire Place • 4 bedrooms
De Luma(The Rumah) @ Alma 9 bedroom/8 bathroom
Entire Place • 9 bedrooms
BrandNew Luxury House &Karaoke @BM Near Iconcity
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bukit Mertajam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bukit Mertajam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jovial Homestay | 40 | $232,543 | 846 | 4.48/5.0 |
| EstherLee | 12 | $163,783 | 184 | 4.41/5.0 |
| Jovial Property Management | 17 | $136,097 | 121 | 3.32/5.0 |
| Su | 22 | $120,076 | 486 | 4.77/5.0 |
| Chia家 | 11 | $52,198 | 613 | 4.66/5.0 |
| Amelia | 11 | $49,413 | 30 | 1.11/5.0 |
| Hanson | 4 | $48,746 | 79 | 4.49/5.0 |
| Vincent | 12 | $48,502 | 1233 | 4.82/5.0 |
| Amyra | 7 | $43,369 | 14 | 1.41/5.0 |
| Kholid Danish Rizqhan | 4 | $41,722 | 30 | 2.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bukit Mertajam.
Dive Deeper: Advanced Bukit Mertajam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bukit Mertajam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBukit Mertajam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bukit Mertajam
- The Bukit Mertajam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 313 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bukit Mertajam, Apartment/Condo properties are the most common (47%), reflecting the local real estate landscape.
- Houses represent a significant 43.5% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Bukit Mertajam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bukit Mertajam
- The dominant room capacity in Bukit Mertajam is 3 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.2% of the active Airbnb listings in Bukit Mertajam, indicating a high concentration in these sizes.
- A significant 63.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bukit Mertajam.
Bukit Mertajam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bukit Mertajam
- The most common guest capacity trend in Bukit Mertajam vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bukit Mertajam STR market, accounting for 64.8% of listings.
- 67.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bukit Mertajam.
- On average, properties in Bukit Mertajam are equipped to host 5.8 guests.
Bukit Mertajam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bukit Mertajam
- The most common availability pattern in Bukit Mertajam falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bukit Mertajam (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bukit Mertajam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
289 listings
94.8% of total
2 Nights
12 listings
3.9% of total
3 Nights
1 listings
0.3% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
2 listings
0.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bukit Mertajam is 1 Night, adopted by 94.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.7%) of the Bukit Mertajam Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.8% of Bukit Mertajam hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bukit Mertajam.
Bukit Mertajam Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
67 listings
25.5% of total
Moderate
124 listings
47.1% of total
Firm
24 listings
9.1% of total
Strict
48 listings
18.3% of total
Cancellation Policy Insights for Bukit Mertajam
- The prevailing Airbnb cancellation policy trend in Bukit Mertajam is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 72.6% of listings offering Flexible or Moderate policies. This suggests guests in Bukit Mertajam may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Bukit Mertajam.
- Regularly review your cancellation policy against competitors and market demand shifts in Bukit Mertajam.
Bukit Mertajam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bukit Mertajam
- The overall average booking lead time for vacation rentals in Bukit Mertajam is 24 days.
- Guests book furthest in advance for stays during July (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (27 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Bukit Mertajam.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Bukit Mertajam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bukit Mertajam (2025)
Amenity Prevalence
Amenity Insights for Bukit Mertajam
- Essential amenities in Bukit Mertajam that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bukit Mertajam: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bukit Mertajam to stay competitive.
Bukit Mertajam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bukit Mertajam
- The typical guest profile for Airbnb in Bukit Mertajam consists of primarily domestic travelers (89%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Malaysia (89.3%) and Singapore (4%).
- Top languages spoken are English (42.5%) followed by Malay (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bukit Mertajam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Tengah Island | 60 | $1,585 | $166.07 | 32% |
| Langkawi | 129 | $1,149 | $126.03 | 34% |
| Chemor | 10 | $857 | $127.44 | 26% |
| George Town | 3,423 | $753 | $76.32 | 37% |
| Kampung Padang Gaong | 43 | $720 | $91.85 | 30% |
| Kuala Muda Village | 38 | $660 | $81.51 | 31% |
| Paya Mempelam Village | 70 | $646 | $115.68 | 28% |
| Kuah | 262 | $618 | $68.51 | 31% |
| Ban Ko Li Pe | 67 | $598 | $146.84 | 33% |