Kepala Batas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Penang, Malaysia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Kepala Batas in 2025? Explore comprehensive Airbnb analytics for Kepala Batas, Penang, Malaysia to uncover income potential. This 2025 STR market report for Kepala Batas, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Kepala Batas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kepala Batas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kepala Batas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$74
The average rental revenue earned for an occupied room per day in Kepala Batas.
Occupancy Rate(?)
22.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,821
Typical annual income for an Airbnb listing in Kepala Batas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.1%
Strong growth (29.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Kepala Batas.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Kepala Batas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kepala Batas (2025)

Understanding the monthly revenue variations for Airbnb listings in Kepala Batas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kepala Batas is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kepala Batas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $920+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $615 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $352 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $192, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kepala Batas

Kepala Batas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kepala Batas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kepala Batas:

  • Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kepala Batas

Average Daily Rate (ADR) Airbnb Trends in Kepala Batas (2025)

Effective short term rental pricing strategy in Kepala Batas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kepala Batas typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $90+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
  • Typical properties (Median) charge around $54 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Kepala Batas

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Airbnb Seasonality Analysis & Trends in Kepala Batas (2025)

Peak Season (January, December, February)
  • Revenue averages $598 per month
  • Occupancy rates average 29.8%
  • Daily rates average $71
Shoulder Season
  • Revenue averages $471 per month
  • Occupancy maintains around 23.7%
  • Daily rates hold near $66
Low Season (March, June, November)
  • Revenue drops to average $279 per month
  • Occupancy decreases to average 14.9%
  • Daily rates adjust to average $65

Seasonality Insights for Kepala Batas

  • The Airbnb seasonality in Kepala Batas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kepala Batas's highest earning potential, with monthly revenues capable of climbing to $662, occupancy reaching a high of 32.9%, and ADRs peaking at $80.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $237, occupancy could drop to 12.6%, and ADRs may adjust down to $59.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kepala Batas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kepala Batas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kepala Batas (2025)

Exploring the top neighborhoods for short-term rentals in Kepala Batas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kepala Batas Town
A bustling town center with local amenities and easy access to major roads, making it a convenient spot for visitors wanting to explore Penang.
Kepala Batas Wet Market, Penang Golf Club, Masjid Jamek Al-Muhajirin, Local food stalls
Tasek Gelugor
A serene area with a mix of rural charm and modern developments, attractive for those looking for a quieter stay close to nature.
Tasek Gelugor Park, Seberang Perai Agricultural Park, Local farms and fruit orchards
Bertam
A growing residential area with proximity to local attractions and amenities, appealing to families and long-term visitors.
Bertam Perdana Park, Shopping at Bertam Mall, Nearby golf courses
Batu Kawan
A rapidly developing area with the latest attractions and shopping amenities, popular among younger travelers and families.
Eco Theme Park, Batu Kawan Stadium, Simpang Ampat Food Court
Sungai Dua
A suburban area that offers a blend of urban and traditional Penang life, great for those wanting to experience local culture.
Kg Sungai Dua Heritage Trail, Local cuisine restaurants, Nearby beaches
Penaga
Known for its historical significance and cultural heritage, this area attracts visitors interested in Penang's rich history and local artisans.
Penaga Heritage House, Local art galleries, Traditional craft stores
Juru
An industrial zone that is blossoming with new developments, appealing to business travelers and those attending events in the area.
Juru AutoCity, Local dining spots, Business parks
Bayan Lepas
A key industrial area with proximity to the airport, making it perfect for business travelers and those exploring Penang Island.
Penang International Airport, Queensbay Mall, Bayan Lepas Industrial Park

Understanding Airbnb License Requirements & STR Laws in Kepala Batas (2025)

While Kepala Batas, Penang, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kepala Batas to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Kepala Batas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kepala Batasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Four (4) Rooms With Private Pool @ Villa A&A

Four (4) Rooms With Private Pool @ Villa A&A

Entire Place • 4 bedrooms

$14,532
Revenue
64.9%
Occupancy
$67.05
Daily Rate
PROMO- private pool Homestay Penang Kepala Batas

PROMO- private pool Homestay Penang Kepala Batas

Entire Place • 3 bedrooms

$9,503
Revenue
32.9%
Occupancy
$94.82
Daily Rate
Tisa Homestay

Tisa Homestay

Entire Place • 4 bedrooms

$8,840
Revenue
31.1%
Occupancy
$83.98
Daily Rate
Stylaa Homestay Bertam DS Terrace 4 Bedroom

Stylaa Homestay Bertam DS Terrace 4 Bedroom

Entire Place • 4 bedrooms

$8,211
Revenue
36.2%
Occupancy
$66.53
Daily Rate
Muiiz Muslim Homestay Bertam Lakeview & Waterpark

Muiiz Muslim Homestay Bertam Lakeview & Waterpark

Entire Place • 3 bedrooms

$7,091
Revenue
44.2%
Occupancy
$47.86
Daily Rate
Permai Villa Homestay

Permai Villa Homestay

Entire Place • 5 bedrooms

$6,963
Revenue
15.1%
Occupancy
$126.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kepala Batas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kepala Batas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Muhamad Faris3$15,604454.54/5.0
Azwa1$14,532184.72/5.0
Sunarti1$8,840144.93/5.0
Syazreen2$8,34964.75/5.0
Jasni1$8,21185.00/5.0
Abdul Muiiz1$7,091254.92/5.0
Yazwan1$6,963134.38/5.0
Amin1$6,79954.60/5.0
Mairaz1$6,649165.00/5.0
Fadilah1$6,421664.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kepala Batas.

Dive Deeper: Advanced Kepala Batas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kepala Batas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kepala Batas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kepala Batas

  • The Kepala Batas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kepala Batas, House properties are the most common (94.1%), reflecting the local real estate landscape.
  • Houses represent a significant 94.1% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.

Kepala Batas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kepala Batas

  • The dominant room capacity in Kepala Batas is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 88.2% of the active Airbnb listings in Kepala Batas, indicating a high concentration in these sizes.
  • A significant 97.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kepala Batas.

Kepala Batas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kepala Batas

  • The most common guest capacity trend in Kepala Batas vacation rentals is listings accommodating 8+ guests (70.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Kepala Batas STR market, accounting for 85.3% of listings.
  • 94.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kepala Batas.
  • On average, properties in Kepala Batas are equipped to host 7.3 guests.

Kepala Batas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kepala Batas

  • The most common availability pattern in Kepala Batas falls within the 271-366 days range, representing 79.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Kepala Batas (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kepala Batas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (94.1%)

1 Night

32 listings

94.1% of total

2 Nights (5.9%)

2 Nights

2 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Kepala Batas is 1 Night, adopted by 94.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Kepala Batas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 94.1% of Kepala Batas hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kepala Batas.

Kepala Batas Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20.7%)

Flexible

6 listings

20.7% of total

Moderate (41.4%)

Moderate

12 listings

41.4% of total

Firm (10.3%)

Firm

3 listings

10.3% of total

Strict (27.6%)

Strict

8 listings

27.6% of total

Cancellation Policy Insights for Kepala Batas

  • The prevailing Airbnb cancellation policy trend in Kepala Batas is Moderate, used by 41.4% of listings.
  • There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.4% market standard in Kepala Batas.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kepala Batas.

Kepala Batas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kepala Batas

  • The overall average booking lead time for vacation rentals in Kepala Batas is 34 days.
  • Guests book furthest in advance for stays during March (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (41 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Kepala Batas.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Kepala Batas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kepala Batas (2025)

Amenity Prevalence

Amenity Insights for Kepala Batas

  • Essential amenities in Kepala Batas that guests expect include: Free parking on premises, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Iron, Washer are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kepala Batas: Free parking on premises, Air conditioning, TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Kitchen or Iron to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kepala Batas to stay competitive.

Kepala Batas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kepala Batas

  • The typical guest profile for Airbnb in Kepala Batas consists of primarily domestic travelers (99%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Malay or English.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include Malaysia (98.7%) and United Kingdom (1.3%).
  • Top languages spoken are Malay (47.8%) followed by English (46.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kepala Batas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kuala Teriang16$2,044$178.5831%
Tengah Island79$1,495$169.2132%
Langkawi151$996$118.4232%
Chemor11$726$125.6522%
Ban Phru10$722$93.2931%
Kampung Padang Gaong49$713$92.9032%
George Town4,003$642$80.4835%
Paya Mempelam Village82$638$125.2228%
Ban Ko Li Pe131$620$226.1525%
Kuah317$557$72.1431%

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