Kota Sentosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sarawak, Malaysia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Kota Sentosa in 2025? Explore comprehensive Airbnb analytics for Kota Sentosa, Sarawak, Malaysia to uncover income potential. This 2025 STR market report for Kota Sentosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Kota Sentosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kota Sentosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kota Sentosa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$42
The average rental revenue earned for an occupied room per day in Kota Sentosa.
Occupancy Rate(?)
30.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,026
Typical annual income for an Airbnb listing in Kota Sentosa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-21.7%
Significant decrease (-21.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Kota Sentosa.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Kota Sentosa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kota Sentosa (2025)

Understanding the monthly revenue variations for Airbnb listings in Kota Sentosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kota Sentosa is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kota Sentosa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $949+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $744 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $405 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $188, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kota Sentosa

Kota Sentosa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kota Sentosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kota Sentosa:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kota Sentosa

Average Daily Rate (ADR) Airbnb Trends in Kota Sentosa (2025)

Effective short term rental pricing strategy in Kota Sentosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kota Sentosa typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $53 or more.
  • Typical properties (Median) charge around $42 per night.
  • Entry-level properties (Bottom 25%) earn around $34 per night.

Average Daily Rate (ADR) Trend by Month in Kota Sentosa

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Airbnb Seasonality Analysis & Trends in Kota Sentosa (2025)

Peak Season (June, May, December)
  • Revenue averages $665 per month
  • Occupancy rates average 30.5%
  • Daily rates average $49
Shoulder Season
  • Revenue averages $446 per month
  • Occupancy maintains around 35.0%
  • Daily rates hold near $49
Low Season (February, March, November)
  • Revenue drops to average $348 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $44

Seasonality Insights for Kota Sentosa

  • The Airbnb seasonality in Kota Sentosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kota Sentosa's highest earning potential, with monthly revenues capable of climbing to $720, occupancy reaching a high of 42.0%, and ADRs peaking at $51.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $331, occupancy could drop to 16.3%, and ADRs may adjust down to $41.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kota Sentosa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kota Sentosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kota Sentosa (2025)

Exploring the top neighborhoods for short-term rentals in Kota Sentosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kota Sentosa Main Square
A bustling area with shopping, dining, and entertainment options; ideal for guests wanting convenience and vibrant local culture.
Kota Sentosa Recreational Park, Local Markets, Shopping Malls, Restaurants, Cafes
Bako National Park
A nearby natural attraction offering stunning landscapes and wildlife, perfect for nature lovers and adventure seekers.
Bako National Park, Nature Trails, Wildlife Watching, Beaches, Historical Sites
Kuching City Center
Close proximity to many cultural landmarks and attractions of Kuching; great for travelers wanting to explore the city.
Sarawak Museum, Kuching Waterfront, Fort Margherita, China Town, Shopping Centers
Judicial Commission
A significant administrative area that attracts business travelers and officials; offers proximity to key governmental institutions.
Kuching Court Complex, Public Offices, Administrative Buildings, Local Restaurants
Samariang
A quieter residential area with local charm, offering a peaceful retreat while being close to the city's attractions.
Local Markets, Community Parks, Traditional Buildings, Cafes, Art Galleries
Tabuan Jaya
A growing area with new developments, appealing to families and long-term stays; offers local amenities and community parks.
Tabuan Jaya Community Park, Local Shops, Restaurants, Schools
Petra Jaya
Home to many cultural landmarks and educational institutions, making it a favorite for students and educators.
Kuching Cat Museum, Universiti Malaysia Sarawak, Local Cultural Events, Nature Parks
Damai Beach
A beautiful beach area, popular for relaxation and outdoor activities; attracts tourists looking for a beach escape.
Damai Beach Resort, Cultural Village, Hiking Trails, Water Sports

Understanding Airbnb License Requirements & STR Laws in Kota Sentosa (2025)

While Kota Sentosa, Sarawak, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kota Sentosa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Kota Sentosa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kota Sentosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Princeton Suite @Kuching Airport

Princeton Suite @Kuching Airport

Entire Place • 3 bedrooms

$9,786
Revenue
58.0%
Occupancy
$41.54
Daily Rate
Eden Height Cozy & Spacious Condominiums

Eden Height Cozy & Spacious Condominiums

Entire Place • 3 bedrooms

$9,478
Revenue
76.5%
Occupancy
$30.85
Daily Rate
Liberty Grove little Retro

Liberty Grove little Retro

Entire Place • 3 bedrooms

$8,092
Revenue
36.3%
Occupancy
$47.87
Daily Rate
T&C Pearl Avenue(3 Min To Kuching Airport ) #15Pax

T&C Pearl Avenue(3 Min To Kuching Airport ) #15Pax

Entire Place • 4 bedrooms

$7,360
Revenue
30.0%
Occupancy
$66.06
Daily Rate
Mile 6th Home near Kuching Airport & Farley Mall

Mile 6th Home near Kuching Airport & Farley Mall

Entire Place • 3 bedrooms

$5,964
Revenue
38.1%
Occupancy
$45.93
Daily Rate
Books House, near Airport/Kuching Sentral

Books House, near Airport/Kuching Sentral

Entire Place • 4 bedrooms

$5,814
Revenue
43.8%
Occupancy
$35.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kota Sentosa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kota Sentosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Amy1$9,786125.00/5.0
Amelia Selina1$9,478554.95/5.0
Cornelius4$8,253352.42/5.0
Ivan1$8,092135.00/5.0
Ivan1$7,360854.78/5.0
Host #5055028972$7,29820.00/5.0
Vivian1$5,8141644.85/5.0
Sam Ho1$5,585364.69/5.0
Bana1$5,18974.29/5.0
Apple1$5,10255.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kota Sentosa.

Dive Deeper: Advanced Kota Sentosa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kota Sentosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kota Sentosa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kota Sentosa

  • The Kota Sentosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kota Sentosa, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.

Kota Sentosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kota Sentosa

  • The dominant room capacity in Kota Sentosa is 3 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Kota Sentosa, indicating a high concentration in these sizes.
  • A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kota Sentosa.

Kota Sentosa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kota Sentosa

  • The most common guest capacity trend in Kota Sentosa vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Kota Sentosa STR market, accounting for 57.1% of listings.
  • 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kota Sentosa.
  • On average, properties in Kota Sentosa are equipped to host 5.6 guests.

Kota Sentosa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kota Sentosa

  • The most common availability pattern in Kota Sentosa falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Kota Sentosa (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kota Sentosa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (60%)

1 Night

12 listings

60% of total

2 Nights (30%)

2 Nights

6 listings

30% of total

3 Nights (5%)

3 Nights

1 listings

5% of total

30+ Nights (5%)

30+ Nights

1 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Kota Sentosa is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.0%) of the Kota Sentosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 60% of Kota Sentosa hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kota Sentosa.

Kota Sentosa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40%)

Flexible

6 listings

40% of total

Moderate (20%)

Moderate

3 listings

20% of total

Firm (13.3%)

Firm

2 listings

13.3% of total

Strict (26.7%)

Strict

4 listings

26.7% of total

Cancellation Policy Insights for Kota Sentosa

  • The prevailing Airbnb cancellation policy trend in Kota Sentosa is Flexible, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40% market standard in Kota Sentosa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kota Sentosa.

Kota Sentosa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kota Sentosa

  • The overall average booking lead time for vacation rentals in Kota Sentosa is 24 days.
  • Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (47 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Kota Sentosa.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Kota Sentosa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kota Sentosa (2025)

Amenity Prevalence

Amenity Insights for Kota Sentosa

  • Essential amenities in Kota Sentosa that guests expect include: Air conditioning, Washer, Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kota Sentosa: Air conditioning, Washer, Kitchen, Free parking on premises, TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Hot water or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kota Sentosa to stay competitive.

Kota Sentosa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kota Sentosa

  • The typical guest profile for Airbnb in Kota Sentosa consists of primarily domestic travelers (84%), often arriving from nearby Kota Kinabalu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
  • Domestic travelers account for 84.1% of guests.
  • Key international markets include Malaysia (84.1%) and Indonesia (5.8%).
  • Top languages spoken are English (47.7%) followed by Malay (24.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kota Kinabalu and Kuala Lumpur.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kota Sentosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kampung Siru Melayu23$866$90.5930%
Kuching976$437$46.4335%
Sibu131$408$53.4126%
Kota Samarahan10$179$41.2428%

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