Kuching Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sarawak, Malaysia
Is Airbnb profitable in Kuching in 2025? Explore comprehensive Airbnb analytics for Kuching, Sarawak, Malaysia to uncover income potential. This 2025 STR market report for Kuching, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 976 active listings.
Whether you're considering an Airbnb investment in Kuching, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuching Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuching Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuching (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuching is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuching is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuching across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,171+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $494 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuching
Kuching Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuching STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuching:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuching
Average Daily Rate (ADR) Airbnb Trends in Kuching (2025)
Effective short term rental pricing strategy in Kuching involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuching typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $56 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Kuching
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Airbnb Seasonality Analysis & Trends in Kuching (2025)
Peak Season (May, April, December)
- Revenue averages $791 per month
- Occupancy rates average 38.9%
- Daily rates average $49
Shoulder Season
- Revenue averages $604 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $48
Low Season (February, March, October)
- Revenue drops to average $445 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $48
Seasonality Insights for Kuching
- The Airbnb seasonality in Kuching shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuching's highest earning potential, with monthly revenues capable of climbing to $806, occupancy reaching a high of 46.0%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $419, occupancy could drop to 27.9%, and ADRs may adjust down to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuching.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuching seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuching (2025)
Exploring the top neighborhoods for short-term rentals in Kuching? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuching City Center | The heart of Kuching, brimming with culture, history, and urban amenities. A favorite for tourists, offering a range of attractions and local experiences. | Sarawak Cultural Village, Kuching Waterfront, Fort Margherita, Cat Museum, Jetties of Kuching |
| Damai Beach | A beachfront area popular for its resorts and beautiful landscapes. Great for travelers seeking relaxation, water activities, and nature excursions. | Damai Beach, Santubong Mountain, Sarawak Heritage Village, Cultural Night Market, Damai Puri Resort |
| Bako National Park | A natural paradise known for its wildlife, hiking trails, and diverse ecosystems. Ideal for eco-tourists and those seeking adventure in nature. | Bako National Park trails, Wildlife watching, beach visits, Mangrove swamps, Abandoned temples |
| Kuching North | A developing area with a mix of residential and commercial spaces. Attracts a younger demographic and offers modern conveniences. | Local eateries, Shopping malls, Kuching North City Hall, Recreational parks, Local markets |
| Semenggoh Nature Reserve | Home to the orangutan rehabilitation center, this area appeals to wildlife enthusiasts and nature lovers. Offers unique eco-tourism opportunities. | Orangutan feeding sessions, Nature trails, Wildlife spotting, Botanical gardens, Eco-friendly lodges |
| Santubong | Known for its beautiful beaches and proximity to cultural attractions. A great option for families and travelers looking to relax by the sea. | Sarawak Cultural Village, Damai Beach, Santubong National Park, Kota Kayang, Cultural heritage sites |
| Kuching South | An area rich in local culture and community vibe. Offers authentic Kuching street food and local experiences, appealing to budget travelers. | Kuching South Night Market, Village tours, Local hawker centers, Heritage buildings, Street art tours |
| Kota Samarahan | A suburban area growing rapidly with increasing educational institutions and community facilities. Attracts longer-term stays from students and families. | Universiti Malaysia Sarawak, Kota Samarahan Waterfront, Shopping complexes, Local parks, Educational Labs |
Understanding Airbnb License Requirements & STR Laws in Kuching (2025)
While Kuching, Sarawak, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuching to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Kuching (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuchingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1Min Vivacity _JJ Dream Home_Spa Pool/TVBox/Kbox
Entire Place • 4 bedrooms
Villa 55 in Kuching
Entire Place • 5 bedrooms
theLintangCorner Kuching
Entire Place • 5 bedrooms
Jk ComboStay 36Pax 2Combined Semi-Detached Houses
Entire Place • 12 bedrooms
Jawhara Palace
Entire Place • 5 bedrooms
2024 New, Full Kitchen, XL 5 bdr: Vivacity
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuching (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuching based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff And Ricky Homestay | 58 | $285,133 | 765 | 4.09/5.0 |
| Jk Cozyland | 15 | $204,710 | 506 | 4.84/5.0 |
| Amy & Edison | 12 | $162,551 | 1215 | 4.92/5.0 |
| Amy | 18 | $161,188 | 414 | 4.86/5.0 |
| Leslie | 46 | $157,269 | 647 | 3.11/5.0 |
| Brian | 11 | $118,831 | 530 | 4.89/5.0 |
| Just Rent Management | 33 | $117,599 | 213 | 3.69/5.0 |
| Kim | 11 | $100,826 | 656 | 4.74/5.0 |
| C H | 9 | $95,077 | 244 | 4.94/5.0 |
| Krr | 24 | $91,025 | 217 | 3.39/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuching.
Dive Deeper: Advanced Kuching STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuching. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuching Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuching
- The Kuching Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 976 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuching, Apartment/Condo properties are the most common (83.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 3.9%) offer potential for unique stay experiences.
Kuching Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuching
- The dominant room capacity in Kuching is 3 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 64.9% of the active Airbnb listings in Kuching, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kuching.
Kuching Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuching
- The most common guest capacity trend in Kuching vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kuching STR market, accounting for 42.8% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuching.
- On average, properties in Kuching are equipped to host 5.2 guests.
Kuching Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuching
- The most common availability pattern in Kuching falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kuching (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuching Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
613 listings
65.6% of total
2 Nights
243 listings
26% of total
3 Nights
8 listings
0.9% of total
4-6 Nights
5 listings
0.5% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
64 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Kuching is 1 Night, adopted by 65.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.6%) of the Kuching Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.6% of Kuching hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuching.
Kuching Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Flexible
192 listings
24.4% of total
Moderate
142 listings
18.1% of total
Firm
145 listings
18.4% of total
Strict
306 listings
38.9% of total
Cancellation Policy Insights for Kuching
- The prevailing Airbnb cancellation policy trend in Kuching is Strict, used by 38.9% of listings.
- A majority (57.3%) of hosts in Kuching utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Kuching.
- With 38.9% using Strict terms, this is a viable option in Kuching, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuching.
Kuching STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuching
- The overall average booking lead time for vacation rentals in Kuching is 27 days.
- Guests book furthest in advance for stays during January (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Kuching.
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Kuching averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuching (2025)
Amenity Prevalence
Amenity Insights for Kuching
- Essential amenities in Kuching that guests expect include: Air conditioning, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuching: Air conditioning, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuching to stay competitive.
Kuching Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuching
- The typical guest profile for Airbnb in Kuching consists of a mix of domestic (59%) and international guests, often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 59.4% of guests.
- Key international markets include Malaysia (59.4%) and Indonesia (11.4%).
- Top languages spoken are English (42.2%) followed by Malay (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuching Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kampung Siru Melayu | 23 | $866 | $90.59 | 30% |
| Sibu | 131 | $408 | $53.41 | 26% |
| Kota Sentosa | 21 | $335 | $41.90 | 30% |
| Kota Samarahan | 10 | $179 | $41.24 | 28% |