Kuala Lumpur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Selangor, Malaysia
Is Airbnb profitable in Kuala Lumpur in 2025? Explore comprehensive Airbnb analytics for Kuala Lumpur, Selangor, Malaysia to uncover income potential. This 2025 STR market report for Kuala Lumpur, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 360 active listings.
Whether you're considering an Airbnb investment in Kuala Lumpur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuala Lumpur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuala Lumpur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuala Lumpur (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuala Lumpur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuala Lumpur is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuala Lumpur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $951+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $685 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $445 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuala Lumpur
Kuala Lumpur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuala Lumpur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuala Lumpur:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuala Lumpur
Average Daily Rate (ADR) Airbnb Trends in Kuala Lumpur (2025)
Effective short term rental pricing strategy in Kuala Lumpur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuala Lumpur typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $64+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Kuala Lumpur
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Airbnb Seasonality Analysis & Trends in Kuala Lumpur (2025)
Peak Season (May, June, April)
- Revenue averages $796 per month
- Occupancy rates average 39.8%
- Daily rates average $41
Shoulder Season
- Revenue averages $481 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $42
Low Season (March, September, October)
- Revenue drops to average $317 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $40
Seasonality Insights for Kuala Lumpur
- The Airbnb seasonality in Kuala Lumpur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuala Lumpur's highest earning potential, with monthly revenues capable of climbing to $817, occupancy reaching a high of 48.8%, and ADRs peaking at $48.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $289, occupancy could drop to 27.8%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuala Lumpur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuala Lumpur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuala Lumpur (2025)
Exploring the top neighborhoods for short-term rentals in Kuala Lumpur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bukit Bintang | The heart of Kuala Lumpur's entertainment and shopping district, known for its vibrant nightlife, high-end shops, and restaurants. A prime location for tourists looking to experience the city's pulse. | Pavilion Kuala Lumpur, Jalon Alor Street Food, Berjaya Times Square, Lot 10 Mall, Kuala Lumpur Tower |
| KLCC (Kuala Lumpur City Centre) | Home to the iconic Petronas Twin Towers, this area is a major business and leisure hub, featuring luxury hotels, shopping malls, and cultural attractions, making it a favorite among international travelers. | Petronas Twin Towers, Suria KLCC, KLCC Park, Aquaria KLCC, Kuala Lumpur Convention Centre |
| Chinatown (Petaling Street) | Rich in history and culture, Chinatown attracts visitors with its bustling markets, authentic street food, and vibrant atmosphere, ideal for those seeking a local experience in the city. | Petaling Street Market, Sri Mahamariamman Temple, Central Market, Jalan Alor (night food market), Kuan Yin Temple |
| Bangsar | Known for its trendy vibes, cafés, and nightlife, Bangsar is popular among young professionals and expats looking for a lively neighborhood with a mix of local and international flavors. | Bangsar Village, Telawi Street, Bangsa South, Mid Valley Megamall, Petaling Jaya |
| Mont Kiara | An upscale area that hosts many expatriates, Mont Kiara offers modern amenities, international schools, and a range of dining options, appealing to families and long-term visitors. | 1 Mont Kiara, The Malaysian International Trade and Exhibition Centre (MITEC), Mont Kiara Village, Noble Mansion, Sri Hartamas |
| Damansara Heights | A prime residential area known for its luxury properties and proximity to offices, making it attractive for business travelers and those looking for a quiet, upscale environment. | The Curve, IKEA Damansara, Tropicana City Mall, Embody Fitness, Hartamas Shopping Centre |
| Putrajaya | Malaysia's federal administrative center, known for its beautiful architecture, parks, and wide boulevards. Ideal for travelers interested in Malaysia’s governance and modern development. | Putrajaya Lake, Putra Mosque, Perdana Putra, Mausoleum of Mahathir, Putrajaya International Convention Centre |
| Shah Alam | The capital of Selangor state, known for its parks, shopping, and cultural sites. It attracts visitors looking for a more local feel while still providing access to Kuala Lumpur's attractions. | Sultan Salahuddin Abdul Aziz Mosque, Shah Alam Lake Gardens, i-City, Wet World Water Park, SACC Mall |
Understanding Airbnb License Requirements & STR Laws in Kuala Lumpur (2025)
While Kuala Lumpur, Selangor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuala Lumpur to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Kuala Lumpur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuala Lumpurbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Netflix Wedding BBQ Jacuzzi PJ Semi D
Entire Place • 6 bedrooms
KL 2BR Luxury Home【Weekly -10% | Monthly -15%】Lv37
Entire Place • 2 bedrooms
3BR De' Serene Luxury Home~KLCC 7 min (2 carparks)
Entire Place • 3 bedrooms
2BR w/Balcony【Weekly-10% Monthly-15%】Nr TRX & LRT
Entire Place • 2 bedrooms
CityView KL 3R3B Apartment (Balcony) - 8pax
Entire Place • 3 bedrooms
KLCC High view 3B2R@Arte＋Private Lift/Wifi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuala Lumpur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuala Lumpur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guestonic | 28 | $154,924 | 921 | 4.77/5.0 |
| Cobnb | 28 | $82,217 | 273 | 3.71/5.0 |
| Leong | 13 | $76,962 | 133 | 3.83/5.0 |
| Serenity | 14 | $53,327 | 98 | 4.55/5.0 |
| Chan | 18 | $50,656 | 176 | 3.39/5.0 |
| Shen Jian | 4 | $50,333 | 99 | 4.89/5.0 |
| Tamiko | 1 | $45,477 | 15 | 4.60/5.0 |
| PropValet Homes | 12 | $43,238 | 116 | 3.37/5.0 |
| Plush Services | 5 | $28,439 | 83 | 3.71/5.0 |
| Adeline | 2 | $26,039 | 29 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuala Lumpur.
Dive Deeper: Advanced Kuala Lumpur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuala Lumpur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuala Lumpur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuala Lumpur
- The Kuala Lumpur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 360 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuala Lumpur, Apartment/Condo properties are the most common (96.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, unique stays (combined 3.9%) offer potential for unique stay experiences.
Kuala Lumpur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuala Lumpur
- The dominant room capacity in Kuala Lumpur is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Kuala Lumpur, indicating a high concentration in these sizes.
Kuala Lumpur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuala Lumpur
- The most common guest capacity trend in Kuala Lumpur vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kuala Lumpur STR market, accounting for 56.4% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuala Lumpur.
- On average, properties in Kuala Lumpur are equipped to host 3.6 guests.
Kuala Lumpur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuala Lumpur
- The most common availability pattern in Kuala Lumpur falls within the 271-366 days range, representing 42.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kuala Lumpur (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuala Lumpur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
293 listings
84.7% of total
2 Nights
27 listings
7.8% of total
3 Nights
4 listings
1.2% of total
4-6 Nights
8 listings
2.3% of total
7-29 Nights
8 listings
2.3% of total
30+ Nights
6 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kuala Lumpur is 1 Night, adopted by 84.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.5%) of the Kuala Lumpur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.7% of Kuala Lumpur hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuala Lumpur.
Kuala Lumpur Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Flexible
76 listings
26.5% of total
Moderate
94 listings
32.8% of total
Firm
10 listings
3.5% of total
Strict
106 listings
36.9% of total
Cancellation Policy Insights for Kuala Lumpur
- The prevailing Airbnb cancellation policy trend in Kuala Lumpur is Strict, used by 36.9% of listings.
- There's a relatively balanced mix between guest-friendly (59.3%) and stricter (40.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.9% market standard in Kuala Lumpur.
- With 36.9% using Strict terms, this is a viable option in Kuala Lumpur, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuala Lumpur.
Kuala Lumpur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuala Lumpur
- The overall average booking lead time for vacation rentals in Kuala Lumpur is 22 days.
- Guests book furthest in advance for stays during April (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Kuala Lumpur.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Kuala Lumpur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuala Lumpur (2025)
Amenity Prevalence
Amenity Insights for Kuala Lumpur
- Essential amenities in Kuala Lumpur that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kuala Lumpur.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuala Lumpur: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Pool or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuala Lumpur to stay competitive.
Kuala Lumpur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuala Lumpur
- The typical guest profile for Airbnb in Kuala Lumpur consists of primarily domestic travelers (74%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 74.2% of guests.
- Key international markets include Malaysia (74.2%) and Singapore (5.2%).
- Top languages spoken are English (44.9%) followed by Malay (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuala Lumpur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |
| Chemor | 10 | $857 | $127.44 | 26% |