Subang Jaya Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Selangor, Malaysia
Is Airbnb profitable in Subang Jaya in 2025? Explore comprehensive Airbnb analytics for Subang Jaya, Selangor, Malaysia to uncover income potential. This 2025 STR market report for Subang Jaya, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,012 active listings.
Whether you're considering an Airbnb investment in Subang Jaya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Subang Jaya Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Subang Jaya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Subang Jaya (2025)
Understanding the monthly revenue variations for Airbnb listings in Subang Jaya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Subang Jaya is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Subang Jaya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,314+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $501 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Subang Jaya
Subang Jaya Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Subang Jaya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Subang Jaya:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Subang Jaya
Average Daily Rate (ADR) Airbnb Trends in Subang Jaya (2025)
Effective short term rental pricing strategy in Subang Jaya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Subang Jaya typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Subang Jaya
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Airbnb Seasonality Analysis & Trends in Subang Jaya (2025)
Peak Season (May, June, April)
- Revenue averages $842 per month
- Occupancy rates average 33.9%
- Daily rates average $55
Shoulder Season
- Revenue averages $672 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $56
Low Season (February, March, October)
- Revenue drops to average $528 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $59
Seasonality Insights for Subang Jaya
- The Airbnb seasonality in Subang Jaya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Subang Jaya's highest earning potential, with monthly revenues capable of climbing to $902, occupancy reaching a high of 44.7%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $504, occupancy could drop to 28.6%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Subang Jaya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Subang Jaya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Subang Jaya (2025)
Exploring the top neighborhoods for short-term rentals in Subang Jaya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| SS15 | A bustling commercial area known for its shopping malls, eateries, and proximity to universities. This area attracts both local and international visitors, making it ideal for short-term rentals. | Subang Parade, Empire Shopping Gallery, Taylor's University, Monash University Malaysia, Sunway Pyramid |
| USJ | A residential area with a mix of modern homes and commercial establishments. It's family-friendly and near several parks and amenities, popular among families and business travelers. | Jungle Boardwalk, USJ 10 Taipan, Sunway Lagoon, Sky Park, Subang Jaya Medical Centre |
| SS18 | Known for its vibrant community and various dining options. The proximity to schools and recreational areas makes it attractive for families and expatriates. | Metro Plaza, Subang Jaya Community Park, Sungai Damansara, Giant Hypermarket, Universiti Putra Malaysia |
| Sunway | A major hub for leisure and education with the famous Sunway Lagoon and Sunway University. It attracts tourists and students, perfect for short-term rentals. | Sunway Lagoon Theme Park, Sunway Pyramid Shopping Mall, Monash University, Sunway Geo, Wesley Methodist School |
| SS19 | A strategic location with access to major highways and close to Subang airport. It's popular for its local dining scene and convenience for travelers. | Subang Skypark, The Summit USJ, Kota Damansara Community Forest, Taman Rimba Kiara, Sunway Safa |
| Bandar Sunway | A vibrant area filled with entertainment options and educational institutions. Its youthful population and tourist attractions make it a great Airbnb target. | Sunway Lagoon, Monash University, Sunway Pyramid, Sunway Geo Avenue, SJMC |
| Setia Alam | A continuously developing area known for its modernity and new eateries. It's a unique spot attracting both families and young professionals. | Setia City Mall, Setia Eco Park, Wet World Water Park, Setia Alam Night Market, Sungai Buloh |
| Shah Alam | The state capital with various attractions, parks, and commercial areas. Its cultural diversity and recreational facilities attract many visitors. | Sultan Salahuddin Abdul Aziz Mosque, Shah Alam Lake Gardens, i-City, Wet World Water Park, SACC Mall |
Understanding Airbnb License Requirements & STR Laws in Subang Jaya (2025)
While Subang Jaya, Selangor, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Subang Jaya to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Subang Jaya (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Subang Jayabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Holistay Puchong Villa|26Pax|New|Event|Meeting
Entire Place • 6 bedrooms
40P, Subang Villa with Pool/BBQ/Karaoke/Meeting
Entire Place • 8 bedrooms
Green Escape City Private Pool Haven 24 pax
Entire Place • 4 bedrooms
𝟰𝟬𝗣, Subang Villa with Pool/Karaoke/Meeting/BBQ
Entire Place • 8 bedrooms
𝟮𝟰𝗽𝗮𝘅, Bungalow with Karaoke/BBQ/Tea Ceremony
Entire Place • 5 bedrooms
Wonderful Bungalow Puchong for 18 Pax
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Subang Jaya (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Subang Jaya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lily And Loft | 14 | $273,067 | 112 | 4.07/5.0 |
| YSW Homes | 30 | $243,910 | 827 | 4.09/5.0 |
| Christy | 17 | $168,353 | 358 | 4.19/5.0 |
| Renee | 26 | $167,089 | 614 | 3.88/5.0 |
| Evancht | 9 | $116,165 | 295 | 4.37/5.0 |
| Meng | 17 | $115,316 | 336 | 4.69/5.0 |
| Albert | 11 | $112,703 | 315 | 4.83/5.0 |
| J.God | 9 | $97,136 | 91 | 4.84/5.0 |
| Candy | 1 | $93,220 | 103 | 4.85/5.0 |
| Yong | 12 | $89,215 | 241 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Subang Jaya.
Dive Deeper: Advanced Subang Jaya STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Subang Jaya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSubang Jaya Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Subang Jaya
- The Subang Jaya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 1,012 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Subang Jaya, Apartment/Condo properties are the most common (79.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Subang Jaya Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Subang Jaya
- The dominant room capacity in Subang Jaya is 1 bedroom listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Subang Jaya, indicating a high concentration in these sizes.
- A significant 30.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Subang Jaya.
Subang Jaya Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Subang Jaya
- The most common guest capacity trend in Subang Jaya vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Subang Jaya STR market, accounting for 41.3% of listings.
- 42.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Subang Jaya.
- On average, properties in Subang Jaya are equipped to host 4.8 guests.
Subang Jaya Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Subang Jaya
- The most common availability pattern in Subang Jaya falls within the 271-366 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Subang Jaya (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Subang Jaya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
816 listings
85.9% of total
2 Nights
80 listings
8.4% of total
3 Nights
21 listings
2.2% of total
4-6 Nights
6 listings
0.6% of total
7-29 Nights
12 listings
1.3% of total
30+ Nights
15 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Subang Jaya is 1 Night, adopted by 85.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.3%) of the Subang Jaya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.9% of Subang Jaya hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Subang Jaya.
Subang Jaya Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
257 listings
29.8% of total
Moderate
244 listings
28.3% of total
Firm
102 listings
11.8% of total
Strict
260 listings
30.1% of total
Cancellation Policy Insights for Subang Jaya
- The prevailing Airbnb cancellation policy trend in Subang Jaya is Strict, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.1%) and stricter (41.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.1% market standard in Subang Jaya.
- With 30.1% using Strict terms, this is a viable option in Subang Jaya, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Subang Jaya.
Subang Jaya STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Subang Jaya
- The overall average booking lead time for vacation rentals in Subang Jaya is 27 days.
- Guests book furthest in advance for stays during January (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (31 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Subang Jaya.
- Target marketing efforts for the Winter season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Subang Jaya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Subang Jaya (2025)
Amenity Prevalence
Amenity Insights for Subang Jaya
- Essential amenities in Subang Jaya that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Subang Jaya: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Subang Jaya to stay competitive.
Subang Jaya Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Subang Jaya
- The typical guest profile for Airbnb in Subang Jaya consists of primarily domestic travelers (68%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 67.6% of guests.
- Key international markets include Malaysia (67.6%) and Singapore (10.1%).
- Top languages spoken are English (43.7%) followed by Malay (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Subang Jaya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |
| Chemor | 10 | $857 | $127.44 | 26% |