Kuala Lumpur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wilayah Persekutuan Kuala Lumpur, Malaysia
Is Airbnb profitable in Kuala Lumpur in 2025? Explore comprehensive Airbnb analytics for Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia to uncover income potential. This 2025 STR market report for Kuala Lumpur, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 8,737 active listings.
Whether you're considering an Airbnb investment in Kuala Lumpur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuala Lumpur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuala Lumpur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuala Lumpur (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuala Lumpur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuala Lumpur is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuala Lumpur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,902+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $371, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuala Lumpur
Kuala Lumpur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuala Lumpur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuala Lumpur:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuala Lumpur
Average Daily Rate (ADR) Airbnb Trends in Kuala Lumpur (2025)
Effective short term rental pricing strategy in Kuala Lumpur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuala Lumpur typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Kuala Lumpur
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Airbnb Seasonality Analysis & Trends in Kuala Lumpur (2025)
Peak Season (December, May, June)
- Revenue averages $1,233 per month
- Occupancy rates average 44.5%
- Daily rates average $66
Shoulder Season
- Revenue averages $973 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $63
Low Season (March, September, October)
- Revenue drops to average $683 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $60
Seasonality Insights for Kuala Lumpur
- The Airbnb seasonality in Kuala Lumpur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuala Lumpur's highest earning potential, with monthly revenues capable of climbing to $1,321, occupancy reaching a high of 59.0%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $617, occupancy could drop to 33.6%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuala Lumpur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuala Lumpur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuala Lumpur (2025)
Exploring the top neighborhoods for short-term rentals in Kuala Lumpur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bukit Bintang | The shopping and entertainment hub of Kuala Lumpur, famous for its vibrant nightlife, luxury shopping, and diverse dining options. It's a prime spot for tourists and business travelers alike. | Pavilion Kuala Lumpur, Berjaya Times Square, Lot 10, Jalan Alor (food street), Bukit Bintang Plaza |
| KLCC (Kuala Lumpur City Centre) | Home to the iconic Petronas Twin Towers and surrounded by lush gardens and parks, this area appeals to tourists seeking luxury and business travelers attending events at the Kuala Lumpur Convention Centre. | Petronas Twin Towers, KLCC Park, Aquaria KLCC, Suria KLCC, Kuala Lumpur Convention Centre |
| Chinatown (Petaling Street) | A bustling area rich in culture and history, known for its street markets, food stalls, and vibrant atmosphere. It's a great location for visitors wanting to experience local culture and cuisine. | Petaling Street Market, Sri Mahamariamman Temple, Central Market, Kasturi Walk, Chocolate Museum |
| Bangsar | A trendy neighborhood popular among locals and expatriates, known for its chic cafes, upscale bars, and vibrant nightlife. This area attracts younger crowds and those looking for a lively atmosphere. | Bangsar Village, Bangkok Lane Mee Goreng, Telawi Street, The Lollipop Bakery, Bangsar Shopping Centre |
| KL Sentral | The main transportation hub of Kuala Lumpur, offering easy access to various attractions in the city and beyond. Ideal for business travelers and tourists seeking convenience. | NU Sentral Mall, Kuala Lumpur Bird Park, Perdana Botanical Garden, National Museum, Malaysia Tourism Centre (MaTiC) |
| Titiwangsa | A green belt area offering beautiful views of the city and a tranquil environment. It is ideal for nature lovers while still being close to the city center. | Lake Titiwangsa, Titiwangsa Park, National Art Gallery, Perdana Lake Gardens |
| Mid Valley City | A major commercial and shopping district featuring large malls and business centers. Great for tourists and business travelers looking for a wide range of shopping and dining options. | Mid Valley Megamall, The Gardens Mall, Buddhist Maha Vihara, Golds Gym |
| Putrajaya | Though slightly outside Kuala Lumpur, it is known for its stunning architecture and beautiful parks. A serene escape from the city bustle, popular for family trips and sightseeing. | Putra Mosque, Perdana Putra, Putrajaya Lake, Putrajaya Botanical Garden, Putrajaya Bridge |
Understanding Airbnb License Requirements & STR Laws in Kuala Lumpur (2025)
While Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuala Lumpur to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Kuala Lumpur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kuala Lumpurbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[F1] @ 1B29D Red Pool | Downtown | book now! Best SkyPool KL!](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4MTQ2NTMyMjY2NDY2MzM3NQ%3D%3D/original/2baa91d5-080d-4879-a9f9-5661b9ecb5c0.png?im_w=480&im_format=avif)
[F1] @ 1B29D Red Pool | Downtown | book now! Best SkyPool KL!
Entire Place • 1 bedroom
Bangsar Private Pool Villa Kuala Lumpur
Entire Place • 4 bedrooms
City Paradise: 10k sqft Villa Private Pool 30P, KL
Entire Place • 5 bedrooms
Luxe & Spacious Gem: 5* Location ~ Pool ~ Karaoke!
Entire Place • 5 bedrooms
30P, Private Pool Villa Damansara Heights, KL
Entire Place • 5 bedrooms
Nr MidValley【Xmas -10%】HighFloor|Balcony|FastWiFi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuala Lumpur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuala Lumpur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melvin | 107 | $2,141,353 | 4460 | 4.81/5.0 |
| Janice | 27 | $1,241,519 | 1372 | 4.84/5.0 |
| Mia | 70 | $1,145,819 | 4069 | 4.82/5.0 |
| Cobnb | 147 | $943,314 | 2433 | 4.52/5.0 |
| Steven S H | 72 | $939,069 | 3997 | 4.88/5.0 |
| Guestonic | 121 | $895,592 | 7184 | 4.82/5.0 |
| HM Costa Doro | 32 | $869,534 | 1882 | 4.81/5.0 |
| Aicab | 19 | $800,293 | 1559 | 4.95/5.0 |
| Nana'S | 57 | $743,824 | 2868 | 4.76/5.0 |
| Feel Home | 54 | $697,879 | 1766 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuala Lumpur.
Dive Deeper: Advanced Kuala Lumpur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuala Lumpur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuala Lumpur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuala Lumpur
- The Kuala Lumpur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 8,737 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuala Lumpur, Apartment/Condo properties are the most common (95.7%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others (combined 4.3%) offer potential for unique stay experiences.
Kuala Lumpur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuala Lumpur
- The dominant room capacity in Kuala Lumpur is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.3% of the active Airbnb listings in Kuala Lumpur, indicating a high concentration in these sizes.
Kuala Lumpur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuala Lumpur
- The most common guest capacity trend in Kuala Lumpur vacation rentals is listings accommodating 2 guests (22.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kuala Lumpur STR market, accounting for 44.5% of listings.
- 30.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuala Lumpur.
- On average, properties in Kuala Lumpur are equipped to host 4.3 guests.
Kuala Lumpur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuala Lumpur
- The most common availability pattern in Kuala Lumpur falls within the 181-270 days range, representing 30.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kuala Lumpur (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuala Lumpur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7269 listings
83.9% of total
2 Nights
535 listings
6.2% of total
3 Nights
112 listings
1.3% of total
4-6 Nights
113 listings
1.3% of total
7-29 Nights
280 listings
3.2% of total
30+ Nights
354 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kuala Lumpur is 1 Night, adopted by 83.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.1%) of the Kuala Lumpur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.9% of Kuala Lumpur hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuala Lumpur.
Kuala Lumpur Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
0.1% of total
Super Strict 30 Days
2 listings
0% of total
Flexible
2368 listings
27.3% of total
Moderate
2403 listings
27.7% of total
Firm
770 listings
8.9% of total
Strict
3109 listings
35.9% of total
Cancellation Policy Insights for Kuala Lumpur
- The prevailing Airbnb cancellation policy trend in Kuala Lumpur is Strict, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.9% market standard in Kuala Lumpur.
- With 35.9% using Strict terms, this is a viable option in Kuala Lumpur, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuala Lumpur.
Kuala Lumpur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuala Lumpur
- The overall average booking lead time for vacation rentals in Kuala Lumpur is 25 days.
- Guests book furthest in advance for stays during January (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Kuala Lumpur.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Kuala Lumpur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuala Lumpur (2025)
Amenity Prevalence
Amenity Insights for Kuala Lumpur
- Essential amenities in Kuala Lumpur that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Iron, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kuala Lumpur.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuala Lumpur: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Hair dryer or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuala Lumpur to stay competitive.
Kuala Lumpur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuala Lumpur
- The typical guest profile for Airbnb in Kuala Lumpur consists of a mix of domestic (42%) and international guests, with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 41.5% of guests.
- Key international markets include Malaysia (41.5%) and Singapore (9.7%).
- Top languages spoken are English (43.4%) followed by Malay (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuala Lumpur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Broga | 10 | $1,265 | $382.13 | 18% |
| Pulau Sebang | 83 | $1,180 | $183.27 | 22% |
| Melaka | 19 | $1,159 | $130.07 | 27% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |
| Chemor | 10 | $857 | $127.44 | 26% |