Attard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Attard in 2025? Explore comprehensive Airbnb analytics for Attard, Central Region, Malta to uncover income potential. This 2025 STR market report for Attard, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Attard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Attard Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Attard Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$279
The average rental revenue earned for an occupied room per day in Attard.
Occupancy Rate(?)
47.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,940
Typical annual income for an Airbnb listing in Attard. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
168.2%
Strong growth (168.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Attard.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Attard.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Attard (2025)

Understanding the monthly revenue variations for Airbnb listings in Attard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Attard is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Attard across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,401 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,605 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $670, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Attard

Attard Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Attard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Attard:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 55%.
  • Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Attard

Average Daily Rate (ADR) Airbnb Trends in Attard (2025)

Effective short term rental pricing strategy in Attard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Attard typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,001+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
  • Typical properties (Median) charge around $96 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Attard

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Airbnb Seasonality Analysis & Trends in Attard (2025)

Peak Season (August, October, July)
  • Revenue averages $6,742 per month
  • Occupancy rates average 62.9%
  • Daily rates average $211
Shoulder Season
  • Revenue averages $3,797 per month
  • Occupancy maintains around 52.0%
  • Daily rates hold near $274
Low Season (March, June, November)
  • Revenue drops to average $1,864 per month
  • Occupancy decreases to average 48.4%
  • Daily rates adjust to average $291

Seasonality Insights for Attard

  • The Airbnb seasonality in Attard shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Attard's highest earning potential, with monthly revenues capable of climbing to $7,493, occupancy reaching a high of 73.3%, and ADRs peaking at $346.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,603, occupancy could drop to 34.8%, and ADRs may adjust down to $195.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Attard.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Attard seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Attard (2025)

Exploring the top neighborhoods for short-term rentals in Attard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Attard Center
The heart of Attard, known for its charming streets, cafes, and local shops. A popular choice for visitors looking for a peaceful and authentic Maltese experience.
San Anton Gardens, National Museum of Natural History, Bishop's Palace, Villa Bologna, Local artisan shops
San Anton Gardens
Famous botanical gardens that attract both locals and tourists. A serene green space perfect for relaxation and picnics, enhancing the area’s appeal.
Beautiful gardens, Historical architecture, Outdoor events, Café within the gardens
Mdina Road
A key route connecting Attard to other towns, this area offers easy access to Mdina and is popular for its accommodation options catering to travelers visiting historic sites.
Nearby Mdina, Rabat, Roman Villa, Metropolitan Cathedral
Birkirkara
Adjacent to Attard, Birkirkara is a bustling town that offers a blend of modern amenities and a true Maltese atmosphere, attracting various types of travelers.
St. Helena's Basilica, Shopping centers, Cafes and restaurants, Cultural festivals
Buskett Gardens
Close to Attard, Buskett Gardens is a great outdoor area ideal for hiking and enjoying nature, appealing to eco-tourists and nature lovers.
Walking trails, Picnic areas, Diverse flora and fauna
L-Iklin
A quiet and residential area nearby, L-Iklin is ideal for hosting travelers looking for a relaxing and laid-back atmosphere while still being close to attractions.
Local eateries, Peaceful neighborhoods
Balzan
Another charming neighboring town known for its beautiful architecture and local culture, Balzan attracts visitors interested in exploring traditional Maltese life.
Church of Our Lady of Mount Carmel, Historic landmarks, Local markets
Ta' Qali National Park
Just outside Attard, Ta' Qali is a popular destination for outdoor activities and events, drawing tourists looking for an active experience.
Craft Village, National Park events, Stadium

Understanding Airbnb License Requirements & STR Laws in Attard (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Attard. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Attard to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Attard (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Attardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Malta Palace

Luxury Malta Palace

Entire Place • 5 bedrooms

$176,743
Revenue
44.3%
Occupancy
$1669.18
Daily Rate
Stunning 4BR Villa with Private pool, parking &BBQ

Stunning 4BR Villa with Private pool, parking &BBQ

Entire Place • 4 bedrooms

$99,416
Revenue
59.8%
Occupancy
$602.57
Daily Rate
Stunning 4BR Villa with Private pool, parking &BBQ

Stunning 4BR Villa with Private pool, parking &BBQ

Entire Place • 4 bedrooms

$96,566
Revenue
42.1%
Occupancy
$1015.92
Daily Rate
Charming vintage style townhouse in central Malta

Charming vintage style townhouse in central Malta

Entire Place • 2 bedrooms

$29,493
Revenue
78.1%
Occupancy
$97.71
Daily Rate
A beautiful penthouse, with lovely greenery views

A beautiful penthouse, with lovely greenery views

Entire Place • 2 bedrooms

$23,763
Revenue
47.6%
Occupancy
$141.82
Daily Rate
Central traditional home

Central traditional home

Entire Place • 1 bedroom

$23,554
Revenue
66.2%
Occupancy
$95.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Attard (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Attard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Matthew4$228,617244.15/5.0
Michael1$176,74375.00/5.0
Mark1$29,4931144.95/5.0
Sabrina1$23,554484.83/5.0
Sarah2$12,540784.54/5.0
Michelle1$8,441145.00/5.0
Host #5010225202$7,1882Not Rated
Timothy1$6,865104.70/5.0
Mos1$6,456194.84/5.0
Ian2$2,12374.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Attard.

Dive Deeper: Advanced Attard STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Attard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Attard Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Attard

  • The Attard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 27.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Attard, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Attard Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Attard

  • The dominant room capacity in Attard is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 44.4% of the active Airbnb listings in Attard, indicating a high concentration in these sizes.
  • A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Attard.

Attard Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Attard

  • The most common guest capacity trend in Attard vacation rentals is listings accommodating 8+ guests (22.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Attard STR market, accounting for 38.9% of listings.
  • 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Attard.
  • On average, properties in Attard are equipped to host 3.3 guests.

Attard Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Attard

  • The most common availability pattern in Attard falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Attard (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Attard Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.3%)

1 Night

1 listings

6.3% of total

3 Nights (18.8%)

3 Nights

3 listings

18.8% of total

4-6 Nights (31.3%)

4-6 Nights

5 listings

31.3% of total

7-29 Nights (12.5%)

7-29 Nights

2 listings

12.5% of total

30+ Nights (31.3%)

30+ Nights

5 listings

31.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Attard is 4-6 Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (6.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (31.3%) caters to monthly stays (30+ nights) in Attard, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 31.3% of Attard hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Attard.

Attard Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.6%)

Flexible

3 listings

17.6% of total

Moderate (11.8%)

Moderate

2 listings

11.8% of total

Firm (23.5%)

Firm

4 listings

23.5% of total

Strict (47.1%)

Strict

8 listings

47.1% of total

Cancellation Policy Insights for Attard

  • The prevailing Airbnb cancellation policy trend in Attard is Strict, used by 47.1% of listings.
  • A majority (70.6%) of hosts in Attard utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.1% market standard in Attard.
  • With 47.1% using Strict terms, this is a viable option in Attard, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Attard.

Attard STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Attard

  • The overall average booking lead time for vacation rentals in Attard is 37 days.
  • Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Attard.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Attard averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Attard (2025)

Amenity data is currently unavailable for Attard.

Attard Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Attard

  • The typical guest profile for Airbnb in Attard consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 6.6% of guests.
  • Key international markets include United Kingdom (29.5%) and France (9.8%).
  • Top languages spoken are English (41.7%) followed by French (13.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Attard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mdina16$3,012$197.6754%
Valletta569$2,316$173.9352%
Għasri60$2,141$220.9539%
Mellieħa433$1,984$167.6150%
Kalkara34$1,933$132.5159%
Żurrieq26$1,898$152.1051%
Sliema1,182$1,872$153.7252%
Senglea99$1,868$127.5856%
Saint Lawrence33$1,865$219.9237%
Żejtun41$1,820$189.9941%

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