Mellieħa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Region, Malta
Is Airbnb profitable in Mellieħa in 2025? Explore comprehensive Airbnb analytics for Mellieħa, Northern Region, Malta to uncover income potential. This 2025 STR market report for Mellieħa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 410 active listings.
Whether you're considering an Airbnb investment in Mellieħa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mellieħa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mellieħa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mellieħa (2025)
Understanding the monthly revenue variations for Airbnb listings in Mellieħa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mellieħa is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mellieħa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,302 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,142, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mellieħa
Mellieħa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mellieħa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mellieħa:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mellieħa
Average Daily Rate (ADR) Airbnb Trends in Mellieħa (2025)
Effective short term rental pricing strategy in Mellieħa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mellieħa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Mellieħa
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Airbnb Seasonality Analysis & Trends in Mellieħa (2025)
Peak Season (August, July, June)
- Revenue averages $4,319 per month
- Occupancy rates average 64.9%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,915 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,129 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $139
Seasonality Insights for Mellieħa
- The Airbnb seasonality in Mellieħa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mellieħa's highest earning potential, with monthly revenues capable of climbing to $4,664, occupancy reaching a high of 72.8%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $876, occupancy could drop to 23.4%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mellieħa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mellieħa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mellieħa (2025)
Exploring the top neighborhoods for short-term rentals in Mellieħa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mellieħa Bay | A beautiful, sandy beach location ideal for families and water sports enthusiasts. Highly attractive to tourists seeking sun and sea during the summer months. | Mellieħa Bay, Popeye Village, Ghadira Nature Reserve, Red Tower, Golden Bay |
| Mellieħa village | Charming village atmosphere with traditional Maltese architecture. Offers a more authentic experience away from the beach, attracting visitors interested in culture and history. | Church of Our Lady of Victory, Mellieħa Air Raid Shelter, The Sanctuary of Our Lady of Mellieħa, Local markets, Traditional restaurants |
| Comino | Home to the famous Blue Lagoon, Comino attracts those looking for adventure and natural beauty. Perfect for day trips and water activities. | Blue Lagoon, Comino Island, Santa Maria Bay, Crystal Lagoon |
| Saint Agatha's Tower | Historic landmark with scenic views of the surrounding coastline. Appeals to history buffs and nature lovers. | Saint Agatha's Tower, Hiking trails, Scenic viewpoints |
| Armier Bay | Another lovely beach area perfect for sunbathers and water sports. Attracts a diverse crowd, including locals and tourists. | Armier Beach, Nearby rural areas, Water sports, Beach bars |
| Paradise Bay | Known for its stunning views and tranquil atmosphere, Paradise Bay is a hidden gem for relaxation and leisure activities. | Paradise Bay Beach, Snorkeling, Diving opportunities, Water sports |
| Our Lady of Mellieħa Sanctuary | A significant religious site and a pilgrimage destination attracting visitors interested in spirituality as well as beautiful architecture. | Sanctuary grounds, Cultural events, Artistic features |
| Mellieħa Heritage Trail | Ideal for those interested in hiking and exploring nature. This trail offers insight into local flora and fauna along with spectacular views. | Nature trails, Bird watching, Scenic areas, Information plaques |
Understanding Airbnb License Requirements & STR Laws in Mellieħa (2025)
While Mellieħa, Northern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mellieħa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mellieħa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mellieħabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Alexandra: Sunset Sea Views, Jacuzzi, Sauna
Entire Place • 6 bedrooms
Sunset Villa with Indoor Pool & Games Room
Entire Place • 5 bedrooms
Villa Palma : Sunset Sea Views, Jacuzzi, Sauna
Entire Place • 6 bedrooms
Villa Jasmine -Real Luxury & Relaxation
Entire Place • 5 bedrooms
Villa Ghea: Outdoor Pool and Spa
Entire Place • 4 bedrooms
D View 4 You - Entire Villa
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mellieħa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mellieħa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shortletsmalta | 8 | $958,449 | 116 | 4.73/5.0 |
| Andrea | 15 | $531,313 | 514 | 4.80/5.0 |
| Steve | 4 | $445,342 | 223 | 4.93/5.0 |
| Janice | 5 | $412,176 | 148 | 4.76/5.0 |
| Margaret | 8 | $346,220 | 287 | 4.79/5.0 |
| Matthew | 6 | $284,887 | 28 | 3.80/5.0 |
| Dennis | 6 | $255,553 | 247 | 4.89/5.0 |
| Antoinette | 5 | $215,527 | 177 | 4.86/5.0 |
| Sandra | 4 | $212,099 | 73 | 4.97/5.0 |
| Mickael | 11 | $186,869 | 72 | 2.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mellieħa.
Dive Deeper: Advanced Mellieħa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mellieħa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMellieħa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mellieħa
- The Mellieħa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 410 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mellieħa, Apartment/Condo properties are the most common (79.5%), reflecting the local real estate landscape.
- Houses represent a significant 16.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.7%) offer potential for unique stay experiences.
Mellieħa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mellieħa
- The dominant room capacity in Mellieħa is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.8% of the active Airbnb listings in Mellieħa, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mellieħa.
Mellieħa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mellieħa
- The most common guest capacity trend in Mellieħa vacation rentals is listings accommodating 4 guests (29.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mellieħa STR market, accounting for 50.8% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mellieħa.
- On average, properties in Mellieħa are equipped to host 4.7 guests.
Mellieħa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mellieħa
- The most common availability pattern in Mellieħa falls within the 181-270 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mellieħa (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mellieħa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
5.8% of total
2 Nights
39 listings
10.3% of total
3 Nights
123 listings
32.4% of total
4-6 Nights
100 listings
26.3% of total
7-29 Nights
16 listings
4.2% of total
30+ Nights
80 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mellieħa is 3 Nights, adopted by 32.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Mellieħa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 32.4% of Mellieħa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mellieħa.
Mellieħa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
56 listings
15.6% of total
Flexible
55 listings
15.3% of total
Moderate
62 listings
17.3% of total
Firm
86 listings
24% of total
Strict
100 listings
27.9% of total
Cancellation Policy Insights for Mellieħa
- The prevailing Airbnb cancellation policy trend in Mellieħa is Strict, used by 27.9% of listings.
- A majority (51.9%) of hosts in Mellieħa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.9% market standard in Mellieħa.
- Regularly review your cancellation policy against competitors and market demand shifts in Mellieħa.
Mellieħa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mellieħa
- The overall average booking lead time for vacation rentals in Mellieħa is 62 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Mellieħa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Mellieħa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mellieħa (2025)
Amenity Prevalence
Amenity Insights for Mellieħa
- Essential amenities in Mellieħa that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mellieħa: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mellieħa to stay competitive.
Mellieħa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mellieħa
- The typical guest profile for Airbnb in Mellieħa consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.3% of guests.
- Key international markets include United Kingdom (28.4%) and France (12.2%).
- Top languages spoken are English (42.7%) followed by German (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mellieħa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |
| Senglea | 94 | $1,893 | $128.65 | 57% |