Luqa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southern Region, Malta

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Luqa in 2025? Explore comprehensive Airbnb analytics for Luqa, Southern Region, Malta to uncover income potential. This 2025 STR market report for Luqa, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Luqa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luqa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luqa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$109
The average rental revenue earned for an occupied room per day in Luqa.
Occupancy Rate(?)
50.4%
High demand. Good booking frequency.
Median Annual Revenue(?)
$14,516
Typical annual income for an Airbnb listing in Luqa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.3%
Positive growth (0.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Luqa.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Luqa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luqa (2025)

Understanding the monthly revenue variations for Airbnb listings in Luqa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luqa is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luqa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,068+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,023 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,227 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luqa

Luqa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luqa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luqa:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 53%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luqa

Average Daily Rate (ADR) Airbnb Trends in Luqa (2025)

Effective short term rental pricing strategy in Luqa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luqa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $188+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $108 per night.
  • Entry-level properties (Bottom 25%) earn around $63 per night.

Average Daily Rate (ADR) Trend by Month in Luqa

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Airbnb Seasonality Analysis & Trends in Luqa (2025)

Peak Season (July, September, August)
  • Revenue averages $2,350 per month
  • Occupancy rates average 63.6%
  • Daily rates average $133
Shoulder Season
  • Revenue averages $1,541 per month
  • Occupancy maintains around 51.8%
  • Daily rates hold near $115
Low Season (January, February, March)
  • Revenue drops to average $792 per month
  • Occupancy decreases to average 36.8%
  • Daily rates adjust to average $98

Seasonality Insights for Luqa

  • The Airbnb seasonality in Luqa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luqa's highest earning potential, with monthly revenues capable of climbing to $2,577, occupancy reaching a high of 69.1%, and ADRs peaking at $140.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $753, occupancy could drop to 31.7%, and ADRs may adjust down to $96.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luqa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luqa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luqa (2025)

Exploring the top neighborhoods for short-term rentals in Luqa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Marsaxlokk
Traditional fishing village known for its picturesque waterfront, colorful boats, and local seafood cuisine. Popular with tourists looking for a relaxing and authentic Maltese experience.
Marsaxlokk Bay, Fish Market, St. Peter's Pool, Delimara, Braħal Bil-Baħar
Zabbar
Rich in history and culture, with beautiful baroque architecture and proximity to historical sites. Great for guests interested in Maltese heritage and local life.
St. James Bastion, Zabbar Parish Church, Siggiewi Church, Forti Sant'Anġlu, Maltese culture centers
Bormla (Cospicua)
One of the three cities, known for its historical significance and less touristy environment. Appeals to visitors looking for an authentic Maltese city experience.
Cospicua Waterfront, Fort Bormla, Historical museums, Gardens of the Three Cities, Local eateries
Sliema
A bustling town known for its shopping, restaurants, and nightlife. Sliema is also close to Valletta and is attractive to tourists seeking a vibrant urban vibe.
Sliema Promenade, Shopping Malls, Fort Tigne, Mediterranean Sea views, Numerous cafes and bars
Paceville
The nightlife hub of Malta, popular among younger tourists. Known for clubs, bars, and a vibrant social scene, making it a top choice for fun-seeking visitors.
St. George's Beach, Nightclubs, Pubs and bars, Entertainment options, Shopping areas
Valletta
The capital city of Malta, packed with history, architecture, and culture. Ideal for tourists looking to explore the rich heritage of the island.
St. John's Co-Cathedral, Upper Barracca Gardens, The Forts, National Museum of Archaeology, Valletta Waterfront
Mosta
Famous for its large dome church, Mosta is a lovely town that combines history with modern living. Ideal for visitors interested in cultural exploration and tranquility.
Rotunda of Mosta, Mosta Dome, Historic sites, Local markets, Nearby parks
Gozo
A smaller island that offers a more laid-back vibe compared to Malta. Known for its natural beauty, history, and outdoor activities. A favorite for nature lovers and families.
Azure Window, Victoria Citadel, Ramla Bay, Dwejra Bay, Gozo's countryside

Understanding Airbnb License Requirements & STR Laws in Luqa (2025)

While Luqa, Southern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luqa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Luqa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Luqabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Amazing Apartment Sleeps 7 near Malta Airport

Amazing Apartment Sleeps 7 near Malta Airport

Entire Place • 3 bedrooms

$44,048
Revenue
63.4%
Occupancy
$187.12
Daily Rate
Modern Apartment Sleeps 7 Close to Malta Airport

Modern Apartment Sleeps 7 Close to Malta Airport

Entire Place • 3 bedrooms

$25,516
Revenue
45.6%
Occupancy
$182.16
Daily Rate
The Cottage

The Cottage

Entire Place • 1 bedroom

$23,766
Revenue
65.3%
Occupancy
$95.33
Daily Rate
Private One Bedroom Apartment close to Airport

Private One Bedroom Apartment close to Airport

Entire Place • 1 bedroom

$21,216
Revenue
63.4%
Occupancy
$81.60
Daily Rate
Beautiful PENT with terrace & spectacular views

Beautiful PENT with terrace & spectacular views

Entire Place • 2 bedrooms

$20,965
Revenue
47.8%
Occupancy
$153.99
Daily Rate
Cosy 3 Bedroom Maltese House

Cosy 3 Bedroom Maltese House

Entire Place • 3 bedrooms

$19,907
Revenue
60.9%
Occupancy
$129.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luqa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luqa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Carmel4$52,50315964.50/5.0
Claire1$44,048135.00/5.0
Elle3$42,7543484.80/5.0
Matthew2$40,294114.79/5.0
Justin1$25,516104.90/5.0
Giovanni1$23,766344.94/5.0
Andrea1$21,2161294.86/5.0
Chantelle1$19,797114.82/5.0
Rita1$19,337155.00/5.0
John1$18,889634.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luqa.

Dive Deeper: Advanced Luqa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luqa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luqa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luqa

  • The Luqa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.7% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 39.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Luqa, Apartment/Condo properties are the most common (53.6%), reflecting the local real estate landscape.
  • Houses represent a significant 46.4% portion, catering likely to families or larger groups.

Luqa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luqa

  • The dominant room capacity in Luqa is 3 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 46.4% of the active Airbnb listings in Luqa, indicating a high concentration in these sizes.
  • A significant 32.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luqa.

Luqa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luqa

  • The most common guest capacity trend in Luqa vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 7 guests dominate the Luqa STR market, accounting for 39.3% of listings.
  • 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luqa.
  • On average, properties in Luqa are equipped to host 3.1 guests.

Luqa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luqa

  • The most common availability pattern in Luqa falls within the 91-180 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Luqa (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 39.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luqa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (60.7%)

1 Night

17 listings

60.7% of total

2 Nights (7.1%)

2 Nights

2 listings

7.1% of total

3 Nights (14.3%)

3 Nights

4 listings

14.3% of total

30+ Nights (17.9%)

30+ Nights

5 listings

17.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Luqa is 1 Night, adopted by 60.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (67.8%) of the Luqa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.9%) caters to monthly stays (30+ nights) in Luqa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 60.7% of Luqa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luqa.

Luqa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.1%)

Flexible

9 listings

32.1% of total

Moderate (39.3%)

Moderate

11 listings

39.3% of total

Firm (25%)

Firm

7 listings

25% of total

Strict

1 listings

3.6% of total

Cancellation Policy Insights for Luqa

  • The prevailing Airbnb cancellation policy trend in Luqa is Moderate, used by 39.3% of listings.
  • The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Luqa may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.3% market standard in Luqa.
  • Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luqa.

Luqa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luqa

  • The overall average booking lead time for vacation rentals in Luqa is 48 days.
  • Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Luqa.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Luqa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luqa (2025)

Amenity Prevalence

Amenity Insights for Luqa

  • Essential amenities in Luqa that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Kitchen, Iron are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Luqa: Air conditioning, Wifi.
  • Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Luqa to stay competitive.

Luqa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luqa

  • The typical guest profile for Airbnb in Luqa consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.0% of guests.
  • Key international markets include Germany (15.1%) and France (11.2%).
  • Top languages spoken are English (39.1%) followed by German (15.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luqa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mdina16$3,111$199.5454%
Valletta593$2,325$177.7352%
Attard15$2,180$348.8449%
Mellieħa422$2,088$173.8148%
Żejtun41$2,010$194.1642%
Senglea101$1,982$132.5057%
Sliema1,140$1,968$162.0751%
Kalkara34$1,957$140.9257%
Għasri63$1,923$225.0436%
Birgu104$1,860$148.1954%

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