Salem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saint Peter, Montserrat
Is Airbnb profitable in Salem in 2025? Explore comprehensive Airbnb analytics for Salem, Saint Peter, Montserrat to uncover income potential. This 2025 STR market report for Salem, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Salem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salem (2025)
Understanding the monthly revenue variations for Airbnb listings in Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,196 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem
Salem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem
Average Daily Rate (ADR) Airbnb Trends in Salem (2025)
Effective short term rental pricing strategy in Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Salem
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Airbnb Seasonality Analysis & Trends in Salem (2025)
Peak Season (January, April, May)
- Revenue averages $2,506 per month
- Occupancy rates average 46.7%
- Daily rates average $286
Shoulder Season
- Revenue averages $1,517 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $224
Low Season (June, August, September)
- Revenue drops to average $788 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $345
Seasonality Insights for Salem
- The Airbnb seasonality in Salem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salem's highest earning potential, with monthly revenues capable of climbing to $2,777, occupancy reaching a high of 51.6%, and ADRs peaking at $347.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $403, occupancy could drop to 10.0%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salem (2025)
Exploring the top neighborhoods for short-term rentals in Salem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Square | The main hub of Salem with historical sites, shops, and restaurants. Offers guests easy access to the vibrant community and local events. | Salem Witch Museum, The House of the Seven Gables, Peabody Essex Museum, Salem Willows, Bewitched Statue |
| North Shore | A beautiful coastal area perfect for beach lovers and those looking for scenic views. Attracts families and tourists during the summer months. | Misery Islands, Singing Beach, Crane Beach, Marblehead Lighthouse, Revere Beach |
| Historic Downtown | Famous for its historic architecture and rich history related to the witch trials. A great location for history buffs and tourists looking for a snapshot of Salem’s past. | Salem Witch Trials Memorial, Old Burying Point Cemetery, Salem Maritime National Historic Site, Brewery Tours, Local Art Galleries |
| Salem Common | A picturesque park area surrounded by historical buildings. Ideal for visitors looking for relaxation and recreational activities close to the city center. | Salem Common Park, Outdoor concerts, Local festivals, Tennis courts, Picnic areas |
| Broadway District | A lively neighborhood filled with local dining and shopping options, perfect for those wanting an authentic Salem experience away from tourist traps. | Local cafes, Boutique shops, Farmers market, Community events, Art pop-ups |
| Technology Park | Emerging area known for its tech startups and business innovations, attracting young professionals and business travelers. | Innovation centers, Networking events, Cafés for remote work, Community workshops, Local tech meetups |
| Tavern in the Square | A popular dining and entertainment area, great for nightlife and social gatherings. Appeals to both tourists and locals. | Restaurants and bars, Live music venues, Outdoor seating areas, Art installations, Night markets |
| South Salem | A quieter residential area that appeals to families and those looking for a peaceful stay while still being close to Salem’s attractions. | Parks and playgrounds, Community center, Local schools, Nature trails, Family-friendly shops |
Understanding Airbnb License Requirements & STR Laws in Salem (2025)
While Salem, Saint Peter, Montserrat currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salem to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Luxurious Villa Stunning Sunsets Avalon
Entire Place • 3 bedrooms
Beautiful Caribbean Villa with spectacular views
Entire Place • 3 bedrooms
Isles Bay Villa
Entire Place • 3 bedrooms
Bananaquit at the beach!
Entire Place • 3 bedrooms
Enchanting private retreat
Entire Place • 1 bedroom
The Vue Pointe Hotel
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 3 | $21,411 | 16 | 4.71/5.0 |
| Marie-Josee | 1 | $20,603 | 7 | 5.00/5.0 |
| Kenneth | 2 | $17,960 | 24 | 2.29/5.0 |
| Adrienne | 1 | $14,496 | 3 | 5.00/5.0 |
| Gary | 4 | $14,014 | 15 | 3.33/5.0 |
| Dianne | 1 | $13,759 | 23 | 4.91/5.0 |
| Claire | 1 | $12,333 | 3 | 5.00/5.0 |
| Ravo And Nicolas | 2 | $6,985 | 49 | 4.84/5.0 |
| Host #235725181 | 1 | $6,432 | 0 | 0.00/5.0 |
| Valerie | 1 | $6,424 | 49 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem.
Dive Deeper: Advanced Salem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem
- The Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem, House properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 35% Hotel/Boutique listings indicates integration with traditional hospitality.
Salem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem
- The dominant room capacity in Salem is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Salem, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salem.
Salem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem
- The most common guest capacity trend in Salem vacation rentals is listings accommodating 2 guests (45%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Salem STR market, accounting for 75.0% of listings.
- A significant 45.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Salem.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem.
- On average, properties in Salem are equipped to host 4.0 guests.
Salem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem
- The most common availability pattern in Salem falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salem (55%), reflecting common guest stay durations or potential owner blocking patterns.
Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
2 listings
10% of total
3 Nights
3 listings
15% of total
4-6 Nights
4 listings
20% of total
7-29 Nights
2 listings
10% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Salem is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15%) caters to monthly stays (30+ nights) in Salem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Salem hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem.
Salem Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
29.4% of total
Moderate
3 listings
17.6% of total
Firm
7 listings
41.2% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Salem
- The prevailing Airbnb cancellation policy trend in Salem is Firm, used by 41.2% of listings.
- A majority (53.0%) of hosts in Salem utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.2% market standard in Salem.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem.
Salem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem
- The overall average booking lead time for vacation rentals in Salem is 62 days.
- Guests book furthest in advance for stays during January (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (86 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Salem.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Salem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salem (2025)
Amenity Prevalence
Amenity Insights for Salem
- Essential amenities in Salem that guests expect include: Free parking on premises, Kitchen, Wifi, Washer, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Iron, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Salem.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salem: Free parking on premises, Kitchen, Wifi, Washer, Hangers.
- Prioritize adding missing essentials: Washer, Hangers.
- Consider adding popular differentiators like Pool or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salem to stay competitive.
Salem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salem
- The typical guest profile for Airbnb in Salem consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United States (64%) and United Kingdom (12%).
- Top languages spoken are English (60%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint Barthélemy | 769 | $5,753 | $1511.68 | 32% |
| Fleming Estate | 15 | $5,216 | $507.12 | 45% |
| Christian Hill | 10 | $3,909 | $474.96 | 33% |
| Bolans | 84 | $3,806 | $472.95 | 37% |
| The Valley | 34 | $3,614 | $655.08 | 35% |
| Crosbies | 20 | $2,938 | $511.77 | 34% |
| Blue Waters | 30 | $2,821 | $233.45 | 49% |
| Saint John | 11 | $2,813 | $226.80 | 48% |
| Jolly Harbour | 98 | $2,543 | $313.89 | 37% |
| Falmouth | 31 | $2,435 | $350.44 | 46% |