Workum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Frisia, Netherlands
Is Airbnb profitable in Workum in 2025? Explore comprehensive Airbnb analytics for Workum, Frisia, Netherlands to uncover income potential. This 2025 STR market report for Workum, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Workum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Workum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Workum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Workum (2025)
Understanding the monthly revenue variations for Airbnb listings in Workum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Workum is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Workum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,295+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,732 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,622 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Workum
Workum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Workum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Workum:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Workum
Average Daily Rate (ADR) Airbnb Trends in Workum (2025)
Effective short term rental pricing strategy in Workum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Workum typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $456+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Workum
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Airbnb Seasonality Analysis & Trends in Workum (2025)
Peak Season (August, July, June)
- Revenue averages $2,858 per month
- Occupancy rates average 50.8%
- Daily rates average $212
Shoulder Season
- Revenue averages $1,898 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $206
Low Season (January, February, March)
- Revenue drops to average $1,273 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $203
Seasonality Insights for Workum
- The Airbnb seasonality in Workum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Workum's highest earning potential, with monthly revenues capable of climbing to $3,323, occupancy reaching a high of 62.6%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,024, occupancy could drop to 18.4%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Workum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Workum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Workum (2025)
Exploring the top neighborhoods for short-term rentals in Workum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centrum Workum | The historical center of Workum, featuring charming streets and traditional architecture. It's a hotspot for tourists looking to experience the culture and history of Frisia. | Johan Frisoleane Museum, The Workum Windmill, Historical Workum Harbor, Old Town Square, Sint Gertrudiskerk |
| Workum Beach | A popular area for beachgoers and water sports enthusiasts, perfect for families and outdoor activities. Close proximity to nature and a relaxing atmosphere. | Workum Beach, Watersports activities, Nature walks, Picnic areas, Beachside restaurants |
| De Nije Moarn | A scenic neighborhood known for its green spaces and tranquility, ideal for visitors seeking peace and nature. Great for weekend escapes and nature lovers. | Nature reserves, Walking trails, Local farms, Fishing spots, Cafes with local delicacies |
| IJsselmeer Promenade | A picturesque promenade along the IJsselmeer lake, ideal for scenic walks and cycling. Attracts visitors for the stunning views and waterfront ambiance. | IJsselmeer lake views, Cycling routes, Fishing opportunities, Restaurants with terraces, Sunset spots |
| Waddenkust | AArea near the Wadden Sea, known for its unique ecosystems and nature. Great for eco-tourism and visitors interested in wildlife and nature explorations. | Wadden Sea, Nature reserves, Bird watching, Unique tidal flats, Eco-tours |
| Cafés and Local Markets | The area around local cafés and markets where visitors can enjoy local cuisine and culture. A vibrant scene for foodies and cultural enthusiasts. | Local farmers market, Traditional Frisian food, Cafés with terrace seating, Artisan shops, Cultural events |
| Surrounding Countryside | Scenic rural areas surrounding Workum, perfect for those who want to escape into nature and enjoy outdoor activities like cycling and hiking. | Cycling routes, Hiking trails, Floristic diversity, Local wildlife, Scenic views |
| Nearby Historical Towns | Workum is close to other historical towns like Hindeloopen and Stavoren, making it a great base for exploring the rich history of the region. | Hindeloopen's canals, Stavoren's Old Harbor, Historical museums, Medieval architecture, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Workum (2025)
While Workum, Frisia, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Workum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Workum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Workumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
It Soal Waterpark-Lisdodde
Entire Place • 3 bedrooms
Villa Sudersee
Entire Place • 3 bedrooms
Aldehoeve-logies: Apartment Ien for max. 6 people
Entire Place • 3 bedrooms
Former farm worker's house on the water
Entire Place • 2 bedrooms
Luxury apartment in the heart of Workum!
Entire Place • 2 bedrooms
Apartment in the center of Workum
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Workum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Workum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco | 3 | $74,670 | 53 | 4.74/5.0 |
| Novasol | 3 | $72,672 | 8 | 4.67/5.0 |
| Nico | 2 | $60,288 | 41 | 4.79/5.0 |
| Cobie | 9 | $48,256 | 188 | 4.60/5.0 |
| Kathrin | 1 | $43,462 | 18 | 4.83/5.0 |
| Louke | 1 | $41,646 | 291 | 4.97/5.0 |
| Novasol | 3 | $27,945 | 5 | Not Rated |
| Wanda | 1 | $25,410 | 54 | 4.78/5.0 |
| Baukje | 1 | $23,966 | 124 | 4.91/5.0 |
| Patrick | 1 | $22,303 | 49 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Workum.
Dive Deeper: Advanced Workum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Workum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorkum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Workum
- The Workum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Workum, Apartment/Condo properties are the most common (44.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Workum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Workum
- The dominant room capacity in Workum is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Workum, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Workum.
Workum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Workum
- The most common guest capacity trend in Workum vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Workum STR market, accounting for 52.6% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Workum.
- On average, properties in Workum are equipped to host 3.7 guests.
Workum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Workum
- The most common availability pattern in Workum falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Workum (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Workum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
32.3% of total
2 Nights
8 listings
25.8% of total
3 Nights
3 listings
9.7% of total
4-6 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
8 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Workum is 1 Night, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Workum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.3% of Workum hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Workum.
Workum Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
2.6% of total
Super Strict 60 Days
10 listings
26.3% of total
Flexible
11 listings
28.9% of total
Moderate
9 listings
23.7% of total
Firm
4 listings
10.5% of total
Strict
3 listings
7.9% of total
Cancellation Policy Insights for Workum
- The prevailing Airbnb cancellation policy trend in Workum is Flexible, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (18.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.9% market standard in Workum.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Workum.
Workum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Workum
- The overall average booking lead time for vacation rentals in Workum is 90 days.
- Guests book furthest in advance for stays during May (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (119 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Workum.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Workum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Workum (2025)
Amenity data is currently unavailable for Workum.
Workum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Workum
- The typical guest profile for Airbnb in Workum consists of predominantly international visitors (79%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 21.3% of guests.
- Key international markets include Germany (59.4%) and Netherlands (21.3%).
- Top languages spoken are English (39.5%) followed by German (27.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Workum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,677 | $440.23 | 62% |
| Merksplas | 11 | $6,282 | $357.33 | 47% |
| Raamsdonksveer | 13 | $5,656 | $570.33 | 43% |
| Bentveld | 14 | $5,404 | $465.38 | 58% |
| Haghorst | 11 | $5,201 | $456.91 | 39% |
| Baarlo | 21 | $5,167 | $315.28 | 57% |
| Halfweg | 18 | $4,006 | $235.54 | 56% |
| Wormer | 10 | $3,938 | $219.96 | 64% |
| Oud Ade | 18 | $3,926 | $272.92 | 53% |
| Zwanenburg | 22 | $3,800 | $244.06 | 63% |