Maastricht Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Limburg, Netherlands
Is Airbnb profitable in Maastricht in 2025? Explore comprehensive Airbnb analytics for Maastricht, Limburg, Netherlands to uncover income potential. This 2025 STR market report for Maastricht, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 304 active listings.
Whether you're considering an Airbnb investment in Maastricht, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maastricht Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maastricht Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maastricht (2025)
Understanding the monthly revenue variations for Airbnb listings in Maastricht is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maastricht is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maastricht across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,467 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,275, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maastricht
Maastricht Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maastricht STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maastricht:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maastricht
Average Daily Rate (ADR) Airbnb Trends in Maastricht (2025)
Effective short term rental pricing strategy in Maastricht involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maastricht typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Maastricht
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Airbnb Seasonality Analysis & Trends in Maastricht (2025)
Peak Season (July, August, December)
- Revenue averages $3,170 per month
- Occupancy rates average 56.8%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,667 per month
- Occupancy maintains around 49.5%
- Daily rates hold near $166
Low Season (January, February, March)
- Revenue drops to average $1,800 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $162
Seasonality Insights for Maastricht
- The Airbnb seasonality in Maastricht shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maastricht's highest earning potential, with monthly revenues capable of climbing to $3,191, occupancy reaching a high of 59.2%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,575, occupancy could drop to 37.6%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maastricht.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maastricht seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maastricht (2025)
Exploring the top neighborhoods for short-term rentals in Maastricht? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center Maastricht | The heart of Maastricht, known for its historic architecture and vibrant atmosphere. Ideal for tourists wanting to explore local cafes, shops, and cultural sights. | Basilica of Saint Servatius, Vrijthof Square, Maastricht University, Bonnefanten Museum, St. Pietersberg Caves |
| Wyck | A trendy, historic neighborhood filled with boutique shops and restaurants. Attracts visitors seeking a more local experience while still being close to the city center. | The Bridge of 7 States, Shopping at Wyck's boutiques, Café de Dillewijn, Maastricht's culture of local markets, The Maas riverfront |
| Eijsden | A charming village just outside Maastricht, offering a peaceful countryside option for guests. Great for nature lovers and those looking to escape the city bustle. | Eijsden Castle, Cycling routes, Nature reserves, The River Meuse, Historical walking paths |
| Sint Pieter | A scenic area with hills overlooking the city, offering outdoor activities and picturesque views. Attracts nature enthusiasts and hikers. | Sint Pietersberg, Nature trails, Caves of St. Peter, Maastricht hiking routes, Panoramic views of the city |
| Beverwijk | A quiet, residential area located near the city center, making it convenient for guests wanting to explore Maastricht without being in the tourist zone. | Local markets, Traditional Dutch architecture, Parks and recreation areas, Access to public transport, Community feel |
| Meerssen | A peaceful town adjacent to Maastricht, famous for its beautiful parks and easy access to outdoor activities, making it attractive for families and nature lovers. | Kasteel Ter Borch, City Park, Cycling and walking routes, Flower fields, Local cafés and restaurants |
| Aken | Although in Germany, Aken is only a short trip from Maastricht and offers unique cultural experiences for travelers looking to explore multiple countries. | Aachen Cathedral, Historical town center, Thermal spas, Museum Ludwig, Aachen Christmas Market |
| Valkenburg | Just a short drive from Maastricht, Valkenburg is popular for its festive atmosphere, caves, and wellness breaks, attracting weekend travelers. | Valkenburg Castle, The Velvet Cave, Thermae 2000, Christmas Market, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Maastricht (2025)
Yes, Maastricht, Limburg, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maastricht to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Maastricht (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maastrichtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boerenhoeve Luxury - DMST
Private Room • 10 bedrooms
Cityhouse in Maastricht
Entire Place • 2 bedrooms
Urban Family Suite XL at Vrijthof Square >Fully Serviced! (96m2)
Entire Place • 1 bedroom
Cozy penthouse center Maastricht (Wyck)
Entire Place • 3 bedrooms
Cozy farmhouse Maastricht & bikes
Entire Place • 4 bedrooms
Hofstede Comfort - DMST
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maastricht (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maastricht based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dormio | 42 | $1,026,274 | 817 | 4.05/5.0 |
| Urban Residences | 8 | $422,914 | 359 | 4.67/5.0 |
| Anne | 12 | $326,299 | 926 | 4.77/5.0 |
| Ben | 14 | $316,403 | 2968 | 4.49/5.0 |
| Simone | Airbnb By Simone | 7 | $303,843 | 323 | 4.79/5.0 |
| Receptie | 6 | $174,037 | 369 | 4.28/5.0 |
| Lieve | 3 | $148,803 | 317 | 4.90/5.0 |
| Nathalie En Susan | 3 | $129,984 | 669 | 4.96/5.0 |
| Nina | 5 | $129,371 | 267 | 4.73/5.0 |
| Maison Haas Hustinx | 7 | $125,203 | 49 | 4.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maastricht.
Dive Deeper: Advanced Maastricht STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maastricht. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaastricht Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maastricht
- The Maastricht Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.4% of the 304 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maastricht, Apartment/Condo properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 32.9% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.9%) offer potential for unique stay experiences.
Maastricht Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maastricht
- The dominant room capacity in Maastricht is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.8% of the active Airbnb listings in Maastricht, indicating a high concentration in these sizes.
Maastricht Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maastricht
- The most common guest capacity trend in Maastricht vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maastricht STR market, accounting for 53.6% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maastricht.
- On average, properties in Maastricht are equipped to host 3.1 guests.
Maastricht Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maastricht
- The most common availability pattern in Maastricht falls within the 271-366 days range, representing 31.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Maastricht (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maastricht Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
31.9% of total
2 Nights
77 listings
27.9% of total
3 Nights
15 listings
5.4% of total
4-6 Nights
9 listings
3.3% of total
7-29 Nights
12 listings
4.3% of total
30+ Nights
75 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Maastricht is 1 Night, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Maastricht, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.9% of Maastricht hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maastricht.
Maastricht Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
66 listings
23.9% of total
Moderate
110 listings
39.9% of total
Firm
19 listings
6.9% of total
Strict
81 listings
29.3% of total
Cancellation Policy Insights for Maastricht
- The prevailing Airbnb cancellation policy trend in Maastricht is Moderate, used by 39.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.8%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.9% market standard in Maastricht.
- Regularly review your cancellation policy against competitors and market demand shifts in Maastricht.
Maastricht STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maastricht
- The overall average booking lead time for vacation rentals in Maastricht is 73 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Maastricht.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Maastricht averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maastricht (2025)
Amenity Prevalence
Amenity Insights for Maastricht
- Essential amenities in Maastricht that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maastricht: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maastricht to stay competitive.
Maastricht Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maastricht
- The typical guest profile for Airbnb in Maastricht consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 37.1% of guests.
- Key international markets include Netherlands (37.1%) and Germany (17.4%).
- Top languages spoken are English (39.8%) followed by German (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maastricht Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |