Amsterdam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Noord-Holland, Netherlands
Is Airbnb profitable in Amsterdam in 2025? Explore comprehensive Airbnb analytics for Amsterdam, Noord-Holland, Netherlands to uncover income potential. This 2025 STR market report for Amsterdam, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Amsterdam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amsterdam Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amsterdam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amsterdam (2025)
Understanding the monthly revenue variations for Airbnb listings in Amsterdam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amsterdam is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amsterdam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,921+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,824, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amsterdam
Amsterdam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amsterdam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amsterdam:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amsterdam
Average Daily Rate (ADR) Airbnb Trends in Amsterdam (2025)
Effective short term rental pricing strategy in Amsterdam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amsterdam typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $213 per night.
Average Daily Rate (ADR) Trend by Month in Amsterdam
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Airbnb Seasonality Analysis & Trends in Amsterdam (2025)
Peak Season (October, June, September)
- Revenue averages $5,366 per month
- Occupancy rates average 55.4%
- Daily rates average $311
Shoulder Season
- Revenue averages $2,436 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $311
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $305
Seasonality Insights for Amsterdam
- The Airbnb seasonality in Amsterdam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amsterdam's highest earning potential, with monthly revenues capable of climbing to $5,413, occupancy reaching a high of 56.3%, and ADRs peaking at $326.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $302.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amsterdam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amsterdam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amsterdam (2025)
Exploring the top neighborhoods for short-term rentals in Amsterdam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jordaan | Charming neighborhood known for its narrow streets, independent art galleries, and cozy restaurants. Popular among tourists for its picturesque canals and vibrant atmosphere. | Anne Frank House, Jordaan Market, Canal Cruises, Westerkerk, Noordermarkt |
| De Pijp | Lively area famous for its multicultural vibe and the famous Albert Cuyp market. Known for its cafes, restaurants, and the Heineken Experience, attracting both locals and visitors. | Albert Cuyp Market, Heineken Experience, Sarphatipark, Museumplein, Zuidermrkt |
| Museum District | Cultural heart of Amsterdam with world-renowned museums. Ideal for art lovers and tourists seeking a cultural experience, close to high-end shopping and dining. | Rijksmuseum, Van Gogh Museum, Stedelijk Museum, Vondelpark, Concertgebouw |
| Amsterdam North | Emerging area across the IJ River, known for its innovative architecture and cultural hotspots. Great for visitors looking for a unique, off-the-beaten-path experience. | Eye Filmmuseum, A'DAM Lookout, NDSM Wharf, Amsterdam North Market, Parks and nature areas |
| Red Light District | Iconic historical area known for its unique nightlife and adult entertainment. Attracts a diverse crowd of tourists looking for a different experience. | Red Light Secrets, Old Church, Nieuwmarkt, Dam Square, Oudezijds Achterburgwal |
| Vondelpark | Famous urban park that draws both locals and tourists for picnics, music, and cultural events. Offers a relaxing atmosphere with easy access to nearby attractions. | Vondelpark Open Air Theatre, Vondel Monument, Café Vondel, Playgrounds, Pond |
| Canal Ring | Historic and picturesque canals that are a UNESCO World Heritage site. Offers a quintessential Amsterdam experience with beautiful views and plenty of activities. | Anne Frank House, Boat Tours, Canal-side cafes, Art galleries, Shopping streets |
| Zuid | Upscale residential area known for high-end shopping and dining, as well as its proximity to business districts. Popular with tourists looking for luxury stays and amenities. | P.C. Hooftstraat, Zuidwal Shopping Street, Van Gogh Museum, Concertgebouw, Zuidas District |
Understanding Airbnb License Requirements & STR Laws in Amsterdam (2025)
Yes, Amsterdam, Noord-Holland, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amsterdam to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Amsterdam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amsterdambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dutch Double XL Apartment
Entire Place • 4 bedrooms
Modern spacious 3-room flat
Entire Place • 2 bedrooms
Luxurious wellness houseboat - Captains Cabin
Entire Place • 1 bedroom
10-person private room with private shower-toilet
Private Room • 1 bedroom
Lovely Private Apartment 4P@
Entire Place • 2 bedrooms
Elegant Apartment near Oosterpark
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amsterdam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amsterdam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mario | 1 | $183,268 | 6 | 5.00/5.0 |
| Amsterdam Downtown Hotel Canal | 4 | $146,835 | 114 | 4.20/5.0 |
| Max | 5 | $112,329 | 31 | 4.42/5.0 |
| Marius | 1 | $65,559 | 11 | 4.82/5.0 |
| Gerben | 1 | $56,707 | 29 | 4.97/5.0 |
| Giampaolo Antonio | 2 | $51,531 | 5 | 4.75/5.0 |
| Jessie | 2 | $43,212 | 8 | 3.50/5.0 |
| Suzanne | 1 | $41,921 | 15 | 4.73/5.0 |
| Yourbnb | 3 | $39,369 | 20 | 4.06/5.0 |
| Basecamp Amsterdam | 2 | $39,190 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amsterdam.
Dive Deeper: Advanced Amsterdam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amsterdam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmsterdam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amsterdam
- The Amsterdam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Amsterdam, Apartment/Condo properties are the most common (61.7%), reflecting the local real estate landscape.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Amsterdam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amsterdam
- The dominant room capacity in Amsterdam is 1 bedroom listings, making up 56.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Amsterdam, indicating a high concentration in these sizes.
- With over half the market (56.7%) consisting of studios or 1-bedroom units, Amsterdam is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Amsterdam.
Amsterdam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amsterdam
- The most common guest capacity trend in Amsterdam vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Amsterdam STR market, accounting for 63.4% of listings.
- On average, properties in Amsterdam are equipped to host 2.8 guests.
Amsterdam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amsterdam
- The most common availability pattern in Amsterdam falls within the 271-366 days range, representing 73.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Amsterdam (56.7%), reflecting common guest stay durations or potential owner blocking patterns.
Amsterdam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
31.7% of total
2 Nights
16 listings
26.7% of total
3 Nights
6 listings
10% of total
4-6 Nights
1 listings
1.7% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
17 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in Amsterdam is 1 Night, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in Amsterdam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.7% of Amsterdam hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amsterdam.
Amsterdam Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
8.3% of total
Super Strict 30 Days
1 listings
1.7% of total
Limited
11 listings
18.3% of total
Flexible
14 listings
23.3% of total
Moderate
13 listings
21.7% of total
Firm
13 listings
21.7% of total
Strict
3 listings
5% of total
Cancellation Policy Insights for Amsterdam
- The prevailing Airbnb cancellation policy trend in Amsterdam is Flexible, used by 23.3% of listings.
- There's a relatively balanced mix between guest-friendly (45.0%) and stricter (26.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 23.3% market standard in Amsterdam.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Amsterdam.
Amsterdam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amsterdam
- The overall average booking lead time for vacation rentals in Amsterdam is 28 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Amsterdam.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Amsterdam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amsterdam (2025)
Amenity Prevalence
Amenity Insights for Amsterdam
- Essential amenities in Amsterdam that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amsterdam: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amsterdam to stay competitive.
Amsterdam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amsterdam
- The typical guest profile for Airbnb in Amsterdam consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.1% of guests.
- Key international markets include United States (24%) and France (12.8%).
- Top languages spoken are English (43.1%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amsterdam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 15 | $8,395 | $781.15 | 39% |
| Kockengen | 12 | $6,265 | $466.18 | 54% |
| Haghorst | 11 | $6,238 | $468.57 | 41% |
| Merksplas | 12 | $6,059 | $362.09 | 43% |
| Bentveld | 13 | $4,660 | $455.85 | 51% |
| Zerkegem | 10 | $4,589 | $435.39 | 56% |
| Zwanenburg | 21 | $4,361 | $262.18 | 64% |
| Wormer | 11 | $4,251 | $231.90 | 61% |
| Roelofarendsveen | 17 | $4,042 | $200.54 | 64% |
| Kerkdriel | 17 | $3,872 | $411.52 | 40% |