Oss Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Brabant, Netherlands

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Oss in 2025? Explore comprehensive Airbnb analytics for Oss, North Brabant, Netherlands to uncover income potential. This 2025 STR market report for Oss, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Oss, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oss Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Oss Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$162
The average rental revenue earned for an occupied room per day in Oss.
Occupancy Rate(?)
31.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,094
Typical annual income for an Airbnb listing in Oss. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-25.7%
Significant decrease (-25.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Oss.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Oss.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Oss (2025)

Understanding the monthly revenue variations for Airbnb listings in Oss is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oss is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oss across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,699+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,836 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,037 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $495, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Oss

Oss Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Oss STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oss:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Oss

Average Daily Rate (ADR) Airbnb Trends in Oss (2025)

Effective short term rental pricing strategy in Oss involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oss typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Oss

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Airbnb Seasonality Analysis & Trends in Oss (2025)

Peak Season (June, April, September)
  • Revenue averages $2,303 per month
  • Occupancy rates average 44.2%
  • Daily rates average $166
Shoulder Season
  • Revenue averages $1,517 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $168
Low Season (January, February, November)
  • Revenue drops to average $905 per month
  • Occupancy decreases to average 30.6%
  • Daily rates adjust to average $143

Seasonality Insights for Oss

  • The Airbnb seasonality in Oss shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Oss's highest earning potential, with monthly revenues capable of climbing to $2,423, occupancy reaching a high of 55.4%, and ADRs peaking at $199.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $738, occupancy could drop to 25.4%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oss.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Oss seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Oss (2025)

Exploring the top neighborhoods for short-term rentals in Oss? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Oss City Center
The heart of Oss, known for its vibrant atmosphere, shops, and restaurants. A great location for tourists looking to explore local culture while having amenities at their doorstep.
Oss Town Hall, Museum of the History of Science, Tonnie's Watermill, Oss Market Square, De Groene Engel
Oss Railway Station Area
Close to the railway station, this area is ideal for business travelers and those looking for easy access to Amsterdam and other major cities in the Netherlands.
Oss Railway Station, Kasteel Well, Schoonhoven, Cycling paths to nearby towns, Shopping facilities
Uden
A nearby town with picturesque scenery, Uden attracts visitors with its tranquil parks and cultural heritage, making it a nice alternative for Airbnb hosting.
Museum of Religious Art, Hulsdonk Nature Reserve, Uden Castle, St. Petrus Church
Heesch
A charming village close to Oss, Heesch offers a quaint atmosphere and is popular for weekend getaways with its scenic landscapes and local fairs.
Heesch Village Center, Local fairs, Nature trails, Heesch Windmill
Maren-Kessel
A small village with a serene countryside environment, perfect for Airbnb guests looking for a peaceful retreat close to nature.
Canoeing on the Maas, Countryside walks, Peaceful parks, Traditional Dutch landscapes
Grave
Rich in history, this picturesque town features historical architecture and a lovely riverside promenade, appealing for historical tourism.
Grave Castle, Historical Streets, Maas River promenade, Museum of Grave
Nimwegen
A bit further but still attractive, Nijmegen is the oldest city in the Netherlands with vibrant cultural activities, great for tourists seeking history and nightlife.
Nijmegen Market Square, Valkhof Museum, Waalkade Promenade, Via Gladiola
Fijnaart
Located along scenic routes and known for its small-town charm, this area is suitable for guests wanting a rural lifestyle experience just a short drive from Oss.
Fijnaart Windmill, Cycle and walking paths, Community events and markets

Understanding Airbnb License Requirements & STR Laws in Oss (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Oss. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oss to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Oss (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

12 bedroom| living-kitchen

12 bedroom| living-kitchen

Entire Place • 12 bedrooms

$102,969
Revenue
39.8%
Occupancy
$1196.88
Daily Rate
60 m2 apartment-in villa-double whirlpool-sauna

60 m2 apartment-in villa-double whirlpool-sauna

Entire Place • 1 bedroom

$32,636
Revenue
65.4%
Occupancy
$134.96
Daily Rate
43m2 apartment - villa - double jacuzzi - sauna

43m2 apartment - villa - double jacuzzi - sauna

Entire Place • 1 bedroom

$31,075
Revenue
74.0%
Occupancy
$110.62
Daily Rate
Westwing of luxurious villa - max 8 persons- 100m2

Westwing of luxurious villa - max 8 persons- 100m2

Entire Place • 2 bedrooms

$21,941
Revenue
36.2%
Occupancy
$276.93
Daily Rate
K120 - Enjoy your stay in your home away from home

K120 - Enjoy your stay in your home away from home

Private Room • 2 bedrooms

$17,113
Revenue
43.1%
Occupancy
$125.55
Daily Rate
Beautiful farm between Den Bosch and Nijmegen

Beautiful farm between Den Bosch and Nijmegen

Entire Place • 1 bedroom

$16,307
Revenue
41.4%
Occupancy
$119.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Oss (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Oss based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Suus1$102,96944.00/5.0
Suus11$88,713914.46/5.0
Arjan3$85,6523674.82/5.0
Bea3$28,4051834.84/5.0
Twan6$18,270124.88/5.0
Marieke1$16,3071584.85/5.0
Mathiske1$13,943164.94/5.0
Kim2$13,4824464.54/5.0
Jamilla1$11,540214.86/5.0
Grazelands Rewilding1$9,9782Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oss.

Dive Deeper: Advanced Oss STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oss. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Oss Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Oss

  • The Oss Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.9% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Oss, House properties are the most common (44.7%), reflecting the local real estate landscape.
  • Houses represent a significant 44.7% portion, catering likely to families or larger groups.
  • The presence of 34.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.

Oss Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Oss

  • The dominant room capacity in Oss is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 65.8% of the active Airbnb listings in Oss, indicating a high concentration in these sizes.
  • A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oss.

Oss Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Oss

  • The most common guest capacity trend in Oss vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Oss STR market, accounting for 57.9% of listings.
  • A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Oss.
  • 15.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oss.
  • On average, properties in Oss are equipped to host 2.8 guests.

Oss Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Oss

  • The most common availability pattern in Oss falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Oss (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Oss Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.7%)

1 Night

9 listings

23.7% of total

2 Nights (21.1%)

2 Nights

8 listings

21.1% of total

3 Nights (13.2%)

3 Nights

5 listings

13.2% of total

4-6 Nights (5.3%)

4-6 Nights

2 listings

5.3% of total

7-29 Nights (2.6%)

7-29 Nights

1 listings

2.6% of total

30+ Nights (34.2%)

30+ Nights

13 listings

34.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Oss is 30+ Nights, adopted by 34.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (34.2%) caters to monthly stays (30+ nights) in Oss, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 34.2% of Oss hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oss.

Oss Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.7%)

Flexible

9 listings

23.7% of total

Moderate (47.4%)

Moderate

18 listings

47.4% of total

Firm (13.2%)

Firm

5 listings

13.2% of total

Strict (15.8%)

Strict

6 listings

15.8% of total

Cancellation Policy Insights for Oss

  • The prevailing Airbnb cancellation policy trend in Oss is Moderate, used by 47.4% of listings.
  • The market strongly favors guest-friendly terms, with 71.1% of listings offering Flexible or Moderate policies. This suggests guests in Oss may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.4% market standard in Oss.
  • Regularly review your cancellation policy against competitors and market demand shifts in Oss.

Oss STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Oss

  • The overall average booking lead time for vacation rentals in Oss is 43 days.
  • Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Oss.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Oss averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Oss (2025)

Amenity Prevalence

Amenity Insights for Oss

  • Essential amenities in Oss that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Oss: Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Smoke alarm or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Oss to stay competitive.

Oss Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Oss

  • The typical guest profile for Airbnb in Oss consists of a mix of domestic (58%) and international guests, often arriving from nearby Amsterdam, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
  • Domestic travelers account for 58.2% of guests.
  • Key international markets include Netherlands (58.2%) and Germany (13.9%).
  • Top languages spoken are English (37.7%) followed by Dutch (20.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Oss Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$6,953$439.2057%
Raamsdonksveer15$6,670$680.8841%
Merksplas12$5,582$344.8646%
Haghorst11$5,533$462.5740%
Bentveld14$4,725$434.6254%
Baarlo22$4,600$307.1850%
Wellin10$4,478$284.7347%
Wormer10$4,218$230.8161%
Dion13$4,178$263.2956%
Oud Ade18$4,153$280.1753%

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