Haarlem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Haarlem in 2025? Explore comprehensive Airbnb analytics for Haarlem, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Haarlem, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 645 active listings.
Whether you're considering an Airbnb investment in Haarlem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Haarlem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Haarlem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Haarlem (2025)
Understanding the monthly revenue variations for Airbnb listings in Haarlem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haarlem is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haarlem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,217 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,264 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,736, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haarlem
Haarlem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Haarlem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haarlem:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haarlem
Average Daily Rate (ADR) Airbnb Trends in Haarlem (2025)
Effective short term rental pricing strategy in Haarlem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haarlem typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $227 per night.
- Entry-level properties (Bottom 25%) earn around $163 per night.
Average Daily Rate (ADR) Trend by Month in Haarlem
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Airbnb Seasonality Analysis & Trends in Haarlem (2025)
Peak Season (July, April, May)
- Revenue averages $5,166 per month
- Occupancy rates average 64.6%
- Daily rates average $259
Shoulder Season
- Revenue averages $3,901 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $250
Low Season (January, February, November)
- Revenue drops to average $2,615 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $246
Seasonality Insights for Haarlem
- The Airbnb seasonality in Haarlem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Haarlem's highest earning potential, with monthly revenues capable of climbing to $5,439, occupancy reaching a high of 66.6%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,140, occupancy could drop to 36.0%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haarlem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Haarlem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Haarlem (2025)
Exploring the top neighborhoods for short-term rentals in Haarlem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Haarlem's historic center with charming streets, museums, and cafes. Ideal for tourists wanting to explore the city's rich history and vibrant local culture. | Frans Hals Museum, Grote Kerk, Teylers Museum, De Hallen Haarlem, Haarlem Market |
| Zandvoort | Nearby coastal town with beautiful beaches and lively summer atmosphere. Attracts beachgoers and those looking for a seaside getaway, especially in the warmer months. | Zandvoort Beach, Circuit Park Zandvoort, Zandvoort aan Zee, National Park Zuid-Kennemerland |
| Spaarnwoude | A scenic area great for nature lovers offering parks and recreational activities. Perfect for families and those seeking outdoor experiences close to the city. | Spaarnwoude Park, De Olmenhorst, Cycling and walking paths, Picnic spots along the river |
| Haarlem North | A residential area with a local vibe, offering good connections to the city center. It’s suitable for longer stays and appeals to both tourists and working professionals. | Haarlemmerhout Park, Local shops and eateries, Quiet residential streets, Public transport access to amenities |
| Haarlem South | A quiet neighborhood featuring parks and family-friendly activities. It's a great choice for guests looking for a more relaxed stay while being close to local attractions. | Parkwijk, Haarlemmermeerse Bos, Family parks, Local playgrounds |
| Central Station Area | Convenient location for travelers with quick access to public transport. Ideal for short-term rentals catering to tourists and business travelers. | Haarlem Central Station, Nearby restaurants, Quick access to Amsterdam, Public transport options |
| Korsou | A picturesque area known for its art and culture scene. It attracts visitors interested in local artists and events, making it a unique rental opportunity. | Art Galleries, Cultural festivals, Local artisanal shops, Community gardens |
| Haarlem East | A developing area with a mix of historic and modern housing, appealing to visitors seeking a unique stay in an evolving neighborhood. | Historical architecture, Cultural eateries, Local markets, Nearby parks |
Understanding Airbnb License Requirements & STR Laws in Haarlem (2025)
While Haarlem, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Haarlem to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Haarlem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haarlembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful private home in the city center of Haarlem
Entire Place • 2 bedrooms
1930s villa with pool, sauna and mega garden.
Entire Place • 4 bedrooms
Classic luxury mansion between city and beach
Entire Place • 4 bedrooms
Big ideally house located city center
Entire Place • 4 bedrooms
Family house in Haarlem near city center and beach
Entire Place • 4 bedrooms
The Sin Suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Haarlem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Haarlem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alys | 12 | $369,021 | 76 | 4.73/5.0 |
| Aran | 5 | $182,348 | 65 | 4.42/5.0 |
| Floor | 3 | $173,332 | 31 | 4.96/5.0 |
| Iris | 1 | $165,397 | 31 | 4.90/5.0 |
| Vincent & Marieke | 3 | $154,329 | 649 | 4.91/5.0 |
| Hello I'M Local | 6 | $153,601 | 165 | 4.71/5.0 |
| Haarlem Apart Hotel | 4 | $140,698 | 228 | 4.50/5.0 |
| Boutique Hotels | 5 | $133,933 | 153 | 4.48/5.0 |
| Dinand | 1 | $126,874 | 34 | 4.97/5.0 |
| Stefanie | 2 | $123,687 | 21 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haarlem.
Dive Deeper: Advanced Haarlem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haarlem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaarlem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haarlem
- The Haarlem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 645 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haarlem, House properties are the most common (66.8%), reflecting the local real estate landscape.
- Houses represent a significant 66.8% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.9%) offer potential for unique stay experiences.
Haarlem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haarlem
- The dominant room capacity in Haarlem is 1 bedroom listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.1% of the active Airbnb listings in Haarlem, indicating a high concentration in these sizes.
- A significant 42.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haarlem.
Haarlem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haarlem
- The most common guest capacity trend in Haarlem vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Haarlem STR market, accounting for 49.8% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haarlem.
- On average, properties in Haarlem are equipped to host 3.7 guests.
Haarlem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haarlem
- The most common availability pattern in Haarlem falls within the 271-366 days range, representing 51.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haarlem (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Haarlem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
7% of total
2 Nights
120 listings
19.7% of total
3 Nights
97 listings
15.9% of total
4-6 Nights
125 listings
20.5% of total
7-29 Nights
43 listings
7% of total
30+ Nights
182 listings
29.8% of total
Key Insights
- The most prevalent minimum stay requirement in Haarlem is 30+ Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.8%) caters to monthly stays (30+ nights) in Haarlem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.8% of Haarlem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haarlem.
Haarlem Airbnb Cancellation Policy Trends Analysis (2025)
Limited
21 listings
3.3% of total
Super Strict 30 Days
2 listings
0.3% of total
Flexible
110 listings
17.3% of total
Moderate
210 listings
33.1% of total
Firm
219 listings
34.5% of total
Strict
73 listings
11.5% of total
Cancellation Policy Insights for Haarlem
- The prevailing Airbnb cancellation policy trend in Haarlem is Firm, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.4%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.5% market standard in Haarlem.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Haarlem.
Haarlem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Haarlem
- The overall average booking lead time for vacation rentals in Haarlem is 61 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Haarlem.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Haarlem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Haarlem (2025)
Amenity data is currently unavailable for Haarlem.
Haarlem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Haarlem
- The typical guest profile for Airbnb in Haarlem consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.5% of guests.
- Key international markets include United States (23.7%) and Germany (15.2%).
- Top languages spoken are English (47.3%) followed by German (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Haarlem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,677 | $440.23 | 62% |
| Merksplas | 11 | $6,282 | $357.33 | 47% |
| Raamsdonksveer | 13 | $5,656 | $570.33 | 43% |
| Bentveld | 14 | $5,404 | $465.38 | 58% |
| Haghorst | 11 | $5,201 | $456.91 | 39% |
| Zerkegem | 10 | $4,206 | $429.87 | 51% |
| Beernem | 20 | $4,036 | $315.56 | 44% |
| Halfweg | 18 | $4,006 | $235.54 | 56% |
| Wormer | 10 | $3,938 | $219.96 | 64% |
| Oud Ade | 18 | $3,926 | $272.92 | 53% |