Hilversum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Hilversum in 2025? Explore comprehensive Airbnb analytics for Hilversum, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Hilversum, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 129 active listings.
Whether you're considering an Airbnb investment in Hilversum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hilversum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hilversum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hilversum (2025)
Understanding the monthly revenue variations for Airbnb listings in Hilversum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hilversum is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hilversum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,805+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,288 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,181 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,367, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hilversum
Hilversum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hilversum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hilversum:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hilversum
Average Daily Rate (ADR) Airbnb Trends in Hilversum (2025)
Effective short term rental pricing strategy in Hilversum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hilversum typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Hilversum
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Airbnb Seasonality Analysis & Trends in Hilversum (2025)
Peak Season (July, August, May)
- Revenue averages $3,270 per month
- Occupancy rates average 61.3%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,606 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $170
Low Season (January, November, December)
- Revenue drops to average $1,928 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $152
Seasonality Insights for Hilversum
- The Airbnb seasonality in Hilversum shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hilversum's highest earning potential, with monthly revenues capable of climbing to $3,385, occupancy reaching a high of 63.4%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,875, occupancy could drop to 40.6%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hilversum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hilversum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hilversum (2025)
Exploring the top neighborhoods for short-term rentals in Hilversum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hilversum Centre | The central area of Hilversum offers easy access to shops, restaurants, and public transport, making it a prime location for guests looking to explore the town and beyond. | Hilversum Town Hall, Media Park, Museum Hilversum, Theatrical performances, Shopping streets |
| Goois Nature Reserve | A beautiful nature area on the outskirts of Hilversum, ideal for nature lovers and outdoor activities. Offers a peaceful retreat for visitors who want to relax and enjoy the environment. | Hiking trails, Cycling paths, Nature watching, Lakes, Picnic areas |
| Blaricum | A charming neighboring village of Hilversum, known for its scenic beauty and affluent atmosphere. Attracts visitors looking for a tranquil stay in a picturesque setting. | Art galleries, Local dining, Historic architecture, Blaricum’s village square, Parks |
| Media Park | Home to many national media companies and studios, this area attracts visitors in the entertainment industry and those interested in Dutch media. | Sound and Vision Museum, Media-related events, Film and television studios, Cafés, Exhibitions |
| Nederlandsche Spoorwegmuseum | A popular railway museum nearby that attracts families and children interested in trains, making it a good spot for family-oriented accommodations. | Extensive train exhibits, Kids play areas, Historical trains, Train rides |
| Weeshuislaan | A quiet street known for its residential charm, offering cozy accommodation options for travelers seeking a home-like environment away from the city's hustle. | Residential beauty, Local shops, Cafés, Community events, Quiet parks |
| Havenstraat | The harbor area offers a unique ambiance and is ideal for water lovers. It’s a great spot for those hoping to enjoy watersports or relax by the lakes. | Boating activities, Lakeside dining, Parks, Fishing opportunities, Water sports |
| De Grote Kerk | The historic church area represents the cultural heart of Hilversum. Visitors enjoy the historical context and vibrant local community around it. | De Grote Kerk, Local markets, Cultural events, Community activities, Historic architecture |
Understanding Airbnb License Requirements & STR Laws in Hilversum (2025)
While Hilversum, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hilversum to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Hilversum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hilversumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boutique villa on central location near AMS
Entire Place • 5 bedrooms
Spacious & charming house. 3 Bedrooms, 2.5 baths
Entire Place • 3 bedrooms
Elegant Family Home Greater Amsterdam Area
Entire Place • 4 bedrooms
A 5 star sunfilled home away from home
Entire Place • 4 bedrooms
Luxury detached and centrally located villa
Entire Place • 3 bedrooms
Modern guesthouse in Hilversum
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hilversum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hilversum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martijn | 7 | $164,514 | 399 | 4.76/5.0 |
| Marco | 6 | $163,090 | 984 | 4.57/5.0 |
| Peter | 1 | $124,459 | 276 | 4.90/5.0 |
| Alex | 1 | $103,106 | 48 | 4.98/5.0 |
| Dutchen BV | 4 | $102,175 | 143 | 4.57/5.0 |
| Job | 1 | $63,255 | 44 | 4.84/5.0 |
| Megan | 1 | $57,593 | 9 | 5.00/5.0 |
| Gertrude | 1 | $57,589 | 66 | 4.91/5.0 |
| Linda | 2 | $56,942 | 75 | 4.90/5.0 |
| Merituulia | 1 | $49,253 | 56 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hilversum.
Dive Deeper: Advanced Hilversum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hilversum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHilversum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hilversum
- The Hilversum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 129 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hilversum, House properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 48.8% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.
Hilversum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hilversum
- The dominant room capacity in Hilversum is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Hilversum, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hilversum.
Hilversum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hilversum
- The most common guest capacity trend in Hilversum vacation rentals is listings accommodating 2 guests (34.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Hilversum STR market, accounting for 49.6% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hilversum.
- On average, properties in Hilversum are equipped to host 3.5 guests.
Hilversum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hilversum
- The most common availability pattern in Hilversum falls within the 271-366 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hilversum (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hilversum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
10% of total
2 Nights
23 listings
19.2% of total
3 Nights
17 listings
14.2% of total
4-6 Nights
24 listings
20% of total
7-29 Nights
17 listings
14.2% of total
30+ Nights
27 listings
22.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hilversum is 30+ Nights, adopted by 22.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.5%) caters to monthly stays (30+ nights) in Hilversum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.5% of Hilversum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hilversum.
Hilversum Airbnb Cancellation Policy Trends Analysis (2025)
Limited
3 listings
2.4% of total
Flexible
23 listings
18.1% of total
Moderate
43 listings
33.9% of total
Firm
45 listings
35.4% of total
Strict
13 listings
10.2% of total
Cancellation Policy Insights for Hilversum
- The prevailing Airbnb cancellation policy trend in Hilversum is Firm, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in Hilversum.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hilversum.
Hilversum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hilversum
- The overall average booking lead time for vacation rentals in Hilversum is 45 days.
- Guests book furthest in advance for stays during April (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Hilversum.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Hilversum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hilversum (2025)
Amenity data is currently unavailable for Hilversum.
Hilversum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hilversum
- The typical guest profile for Airbnb in Hilversum consists of predominantly international visitors (87%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.5% of guests.
- Key international markets include United Kingdom (14.5%) and Netherlands (13.5%).
- Top languages spoken are English (42.4%) followed by German (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hilversum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,677 | $440.23 | 62% |
| Merksplas | 11 | $6,282 | $357.33 | 47% |
| Raamsdonksveer | 13 | $5,656 | $570.33 | 43% |
| Bentveld | 14 | $5,404 | $465.38 | 58% |
| Haghorst | 11 | $5,201 | $456.91 | 39% |
| Baarlo | 21 | $5,167 | $315.28 | 57% |
| Halfweg | 18 | $4,006 | $235.54 | 56% |
| Wormer | 10 | $3,938 | $219.96 | 64% |
| Oud Ade | 18 | $3,926 | $272.92 | 53% |
| Zwanenburg | 22 | $3,800 | $244.06 | 63% |