Laren Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Laren in 2025? Explore comprehensive Airbnb analytics for Laren, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Laren, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Laren, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laren Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laren Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laren (2025)
Understanding the monthly revenue variations for Airbnb listings in Laren is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laren is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laren across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,297+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,608 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,698 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laren
Laren Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laren STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laren:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laren
Average Daily Rate (ADR) Airbnb Trends in Laren (2025)
Effective short term rental pricing strategy in Laren involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laren typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $454+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Laren
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Airbnb Seasonality Analysis & Trends in Laren (2025)
Peak Season (August, July, December)
- Revenue averages $4,944 per month
- Occupancy rates average 49.4%
- Daily rates average $263
Shoulder Season
- Revenue averages $3,617 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $296
Low Season (January, February, March)
- Revenue drops to average $2,779 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $305
Seasonality Insights for Laren
- The Airbnb seasonality in Laren shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laren's highest earning potential, with monthly revenues capable of climbing to $5,498, occupancy reaching a high of 52.7%, and ADRs peaking at $341.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,546, occupancy could drop to 30.4%, and ADRs may adjust down to $254.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laren.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laren seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laren (2025)
Exploring the top neighborhoods for short-term rentals in Laren? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laren City Center | The charming center of Laren offers a mix of boutiques, cafes, and artisanal shops, making it a popular spot for visitors who want to experience local culture and shopping. | Museum Hilversum, Galerie 20s, Laren's Market Square, Parks and gardens, Local restaurants |
| Landgoed De Zonnehof | This estate is known for its beautiful gardens and peaceful environment, appealing to guests who seek tranquility and nature, ideal for weekend getaways. | Zonnehof Gardens, Nature trails, Picnic areas, Bird watching |
| Theatrical Park | A cultural area with outdoor events and performances, attracting visitors looking for entertainment and a vibrant atmosphere throughout the year. | Laren Theater, Seasonal festivals, Concerts in the park, Local art exhibitions |
| Naardermeer | A nature reserve and wetlands area, attracting eco-conscious travelers and those who enjoy hiking, cycling, and bird watching. | Naardermeer Nature Reserve, Birdwatching locations, Cycling routes, Hiking trails |
| Eemnesserweg | A scenic road lined with picturesque views, making it a great route for those exploring the countryside while offering unique lodging experiences. | Scenic views, Countryside walks, Cycling paths, Small local farms |
| Bovenkerk | A historic church and landmark, attracting visitors interested in architecture and history, along with its peaceful surroundings. | Bovenkerk Church, Historic architecture, Local history tours |
| Villa Haanwijk | A luxurious villa option for visitors looking for high-end accommodations with beautiful surroundings, perfect for families or groups. | Luxurious accommodations, Private gardens, Proximity to activities |
| Cycling Routes | Laren is known for its extensive cycling paths, which attract cycling enthusiasts looking for unique lodging options close to the routes. | Cycling trails, Bicycle rental shops, Scenic stops, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Laren (2025)
While Laren, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laren to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Laren (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Larenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 12p. villa + swimming pool near Amsterdam
Entire Place • 6 bedrooms
Vila vida Bela Laren
Entire Place • 3 bedrooms
Stunning 10-person villa with pool close Amsterdam
Entire Place • 5 bedrooms
Beautiful cottage in the centre of Laren
Entire Place • 2 bedrooms
Beautiful villa 25 minutes away from Amsterdam
Entire Place • 3 bedrooms
8-persons amsterdamgarden villa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laren (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laren based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amsterdamgarden | 3 | $302,841 | 69 | 4.84/5.0 |
| Amanda | 2 | $103,857 | 69 | 4.79/5.0 |
| Marjan | 1 | $60,586 | 210 | 4.91/5.0 |
| Caroline | 1 | $53,884 | 3 | 5.00/5.0 |
| Rogerio Albuquerque | 1 | $51,789 | 24 | 4.71/5.0 |
| Ewout | 1 | $48,393 | 4 | 4.75/5.0 |
| Annebé | 1 | $40,916 | 213 | 4.89/5.0 |
| Fi | 1 | $38,126 | 62 | 4.98/5.0 |
| Laurens | 1 | $37,384 | 9 | 5.00/5.0 |
| Evelyn | 1 | $31,049 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laren.
Dive Deeper: Advanced Laren STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laren. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaren Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laren
- The Laren Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laren, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Laren Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laren
- The dominant room capacity in Laren is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.8% of the active Airbnb listings in Laren, indicating a high concentration in these sizes.
- A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laren.
Laren Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laren
- The most common guest capacity trend in Laren vacation rentals is listings accommodating 2 guests (20.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Laren STR market, accounting for 38.4% of listings.
- 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laren.
- On average, properties in Laren are equipped to host 4.6 guests.
Laren Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laren
- The most common availability pattern in Laren falls within the 271-366 days range, representing 56.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laren (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laren Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.2% of total
2 Nights
9 listings
24.3% of total
3 Nights
2 listings
5.4% of total
4-6 Nights
4 listings
10.8% of total
7-29 Nights
8 listings
21.6% of total
30+ Nights
8 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Laren is 2 Nights, adopted by 24.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Laren, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.3% of Laren hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laren.
Laren Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
2.7% of total
Flexible
5 listings
13.5% of total
Moderate
9 listings
24.3% of total
Firm
16 listings
43.2% of total
Strict
6 listings
16.2% of total
Cancellation Policy Insights for Laren
- The prevailing Airbnb cancellation policy trend in Laren is Firm, used by 43.2% of listings.
- A majority (59.4%) of hosts in Laren utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.2% market standard in Laren.
- Regularly review your cancellation policy against competitors and market demand shifts in Laren.
Laren STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laren
- The overall average booking lead time for vacation rentals in Laren is 45 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Laren.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Laren averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laren (2025)
Amenity data is currently unavailable for Laren.
Laren Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laren
- The typical guest profile for Airbnb in Laren consists of predominantly international visitors (74%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.4% of guests.
- Key international markets include Netherlands (26.4%) and Germany (18.6%).
- Top languages spoken are English (37.9%) followed by German (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laren Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,677 | $440.23 | 62% |
| Merksplas | 11 | $6,282 | $357.33 | 47% |
| Raamsdonksveer | 13 | $5,656 | $570.33 | 43% |
| Bentveld | 14 | $5,404 | $465.38 | 58% |
| Haghorst | 11 | $5,201 | $456.91 | 39% |
| Baarlo | 21 | $5,167 | $315.28 | 57% |
| Halfweg | 18 | $4,006 | $235.54 | 56% |
| Wormer | 10 | $3,938 | $219.96 | 64% |
| Oud Ade | 18 | $3,926 | $272.92 | 53% |
| Zwanenburg | 22 | $3,800 | $244.06 | 63% |