Purmerend Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Holland, Netherlands
Is Airbnb profitable in Purmerend in 2025? Explore comprehensive Airbnb analytics for Purmerend, North Holland, Netherlands to uncover income potential. This 2025 STR market report for Purmerend, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Purmerend, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Purmerend Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Purmerend Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Purmerend (2025)
Understanding the monthly revenue variations for Airbnb listings in Purmerend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Purmerend is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Purmerend across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,632 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $741, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Purmerend
Purmerend Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Purmerend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Purmerend:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Purmerend
Average Daily Rate (ADR) Airbnb Trends in Purmerend (2025)
Effective short term rental pricing strategy in Purmerend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Purmerend typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Purmerend
Get Live Purmerend Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Purmerend (2025)
Peak Season (July, August, May)
- Revenue averages $2,770 per month
- Occupancy rates average 63.1%
- Daily rates average $129
Shoulder Season
- Revenue averages $2,203 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $1,767 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $135
Seasonality Insights for Purmerend
- The Airbnb seasonality in Purmerend shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Purmerend's highest earning potential, with monthly revenues capable of climbing to $2,810, occupancy reaching a high of 65.9%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,514, occupancy could drop to 35.1%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Purmerend.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Purmerend seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Purmerend (2025)
Exploring the top neighborhoods for short-term rentals in Purmerend? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Purmerend, offering excellent shopping, dining, and cultural experiences. Its proximity to transport links makes it a prime location for both tourists and business travelers. | Purmerends Museum, Plein Purmerend, Culinaire Verleiding, Park de Regenboog, Theater de Purmaryn |
| Purmerend North | A quiet residential area that offers more spacious accommodations and a local vibe. Ideal for families and travelers looking for a serene environment while being close to the city center. | Zuidderpolder, Vogelevlei, De Speelkraam, Noorderresort, Natuurmuseum |
| Overwhere | A growing suburb known for its parks and outdoor activities. Attracts tourists looking for nature and tranquility without being far from urban amenities. | Park Veldgoed, Westrand, Fort bij Edam, Recreational area Drecht, Bovenkerkerpolder |
| De Koog | A vibrant neighborhood with a mix of modern apartments and traditional Dutch architecture. Close to local markets and cafes, and offers a unique experience for guests. | Kooghaven, De Didam, Museum van Purmerend, Weekly Markets, Purmerend Shopping Center |
| Purmerend East | This area is known for its local charm and affordable accommodations. It provides easy access to public transport, ideal for those planning to explore surrounding cities. | Purmerend Railway Station, Local parks, Historic houses, Nearby cycling routes, Cafes and bakeries |
| Kwadijk | A small village atmosphere with a rural feel. Great for guests who appreciate nature and the countryside while still being close to Purmerend's amenities. | Kwadijkermeer, Farmlands, Local farms, Nature trails, Community events |
| Groot Schermer | Charming rural area that offers guests a glimpse into Dutch agricultural life. Perfect for those looking for a peaceful retreat from city life. | Windmills of Schermerhorn, Cycle routes, Scenic landscapes, Local cheese farms, Artisanal shops |
| Purmerend South | Lively neighborhood with various parks and a vibrant community feel. Attracts guests who enjoy local culture and outdoor activities. | Park Polderhout, Nature Reserve”t Zwarte Water, Local eateries, Community events and fairs, Bike paths |
Understanding Airbnb License Requirements & STR Laws in Purmerend (2025)
While Purmerend, North Holland, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Purmerend to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Purmerend (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Purmerendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Country House near Amsterdam
Entire Place • 4 bedrooms
Spacious citycentre apt. with 2 BR. in Purmerend
Entire Place • 2 bedrooms
Large Group Home near Amsterdam up to 18 guests
Entire Place • 5 bedrooms
Beautiful well located country house (No party's)
Entire Place • 6 bedrooms
Unique Waterfront Apartment near Amsterdam
Entire Place • 2 bedrooms
House, chic and spacious, in Purmerend near Amsterdam!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Purmerend (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Purmerend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jody | 1 | $158,687 | 30 | 4.90/5.0 |
| Stefan | 4 | $127,081 | 333 | 3.54/5.0 |
| Martin | 4 | $86,806 | 1145 | 4.75/5.0 |
| Dexter | 2 | $73,410 | 186 | 4.80/5.0 |
| Ac | 3 | $56,960 | 401 | 4.83/5.0 |
| Lara | 1 | $53,115 | 45 | 4.53/5.0 |
| Jean-Paul | 1 | $46,828 | 136 | 4.88/5.0 |
| Peter | 1 | $46,823 | 17 | 4.88/5.0 |
| Germaine | 1 | $44,774 | 9 | 5.00/5.0 |
| Gery | 2 | $42,508 | 118 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Purmerend.
Dive Deeper: Advanced Purmerend STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Purmerend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPurmerend Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Purmerend
- The Purmerend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 26.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Purmerend, House properties are the most common (36.9%), reflecting the local real estate landscape.
- Houses represent a significant 36.9% portion, catering likely to families or larger groups.
- The presence of 24.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Purmerend Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Purmerend
- The dominant room capacity in Purmerend is 1 bedroom listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.1% of the active Airbnb listings in Purmerend, indicating a high concentration in these sizes.
Purmerend Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Purmerend
- The most common guest capacity trend in Purmerend vacation rentals is listings accommodating 4 guests (13.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Purmerend STR market, accounting for 27.6% of listings.
- 16.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Purmerend.
- On average, properties in Purmerend are equipped to host 2.5 guests.
Purmerend Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Purmerend
- The most common availability pattern in Purmerend falls within the 181-270 days range, representing 44.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Purmerend (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Purmerend Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
48.3% of total
2 Nights
18 listings
31% of total
3 Nights
5 listings
8.6% of total
4-6 Nights
5 listings
8.6% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
1 listings
1.7% of total
Key Insights
- The most prevalent minimum stay requirement in Purmerend is 1 Night, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Purmerend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.3% of Purmerend hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Purmerend.
Purmerend Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
44.8% of total
Moderate
15 listings
25.9% of total
Firm
6 listings
10.3% of total
Strict
11 listings
19% of total
Cancellation Policy Insights for Purmerend
- The prevailing Airbnb cancellation policy trend in Purmerend is Flexible, used by 44.8% of listings.
- The market strongly favors guest-friendly terms, with 70.7% of listings offering Flexible or Moderate policies. This suggests guests in Purmerend may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.8% market standard in Purmerend.
- Regularly review your cancellation policy against competitors and market demand shifts in Purmerend.
Purmerend STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Purmerend
- The overall average booking lead time for vacation rentals in Purmerend is 55 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Purmerend.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Purmerend averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Purmerend (2025)
Amenity Prevalence
Amenity Insights for Purmerend
- Essential amenities in Purmerend that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Purmerend: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Purmerend to stay competitive.
Purmerend Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Purmerend
- The typical guest profile for Airbnb in Purmerend consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.8% of guests.
- Key international markets include Germany (15.7%) and United States (11.1%).
- Top languages spoken are English (42.8%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Purmerend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Zwanenburg | 24 | $3,720 | $240.77 | 66% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |