Simpson Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sint Maarten, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Simpson Bay in 2025? Explore comprehensive Airbnb analytics for Simpson Bay, Sint Maarten, Netherlands to uncover income potential. This 2025 STR market report for Simpson Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 219 active listings.

Whether you're considering an Airbnb investment in Simpson Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Simpson Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Simpson Bay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$349
The average rental revenue earned for an occupied room per day in Simpson Bay.
Occupancy Rate(?)
43.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$38,255
Typical annual income for an Airbnb listing in Simpson Bay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.1%
Strong growth (11.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Simpson Bay.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Simpson Bay.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
219
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Simpson Bay (2025)

Understanding the monthly revenue variations for Airbnb listings in Simpson Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Simpson Bay is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Simpson Bay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,942 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,593 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,872, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Simpson Bay

Simpson Bay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Simpson Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Simpson Bay:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Simpson Bay

Average Daily Rate (ADR) Airbnb Trends in Simpson Bay (2025)

Effective short term rental pricing strategy in Simpson Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Simpson Bay typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $681+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $446 or more.
  • Typical properties (Median) charge around $258 per night.
  • Entry-level properties (Bottom 25%) earn around $157 per night.

Average Daily Rate (ADR) Trend by Month in Simpson Bay

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Airbnb Seasonality Analysis & Trends in Simpson Bay (2025)

Peak Season (January, February, December)
  • Revenue averages $7,236 per month
  • Occupancy rates average 61.1%
  • Daily rates average $389
Shoulder Season
  • Revenue averages $4,683 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $362
Low Season (August, September, October)
  • Revenue drops to average $3,213 per month
  • Occupancy decreases to average 34.2%
  • Daily rates adjust to average $349

Seasonality Insights for Simpson Bay

  • The Airbnb seasonality in Simpson Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Simpson Bay's highest earning potential, with monthly revenues capable of climbing to $7,994, occupancy reaching a high of 64.6%, and ADRs peaking at $392.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,921, occupancy could drop to 33.0%, and ADRs may adjust down to $339.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Simpson Bay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Simpson Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Simpson Bay (2025)

Exploring the top neighborhoods for short-term rentals in Simpson Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Maho Beach
Famous for its stunning beach and proximity to the airport, Maho Beach attracts tourists looking for an exhilarating experience with direct beach access, water activities, and lively beach bars.
Maho Beach, Maho Village, Princess Juliana International Airport, Sunset Beach Bar, Tamarind Hotel
Simpson Bay Beach
Known for its beautiful stretch of sandy beach, Simpson Bay Beach is a popular spot for vacationers and locals alike, offering a relaxed atmosphere and plenty of water sports.
Simpson Bay Beach, Lido Beach, Kim Sha Beach, Topper's Restaurant & Bar, Pelican Key
Pelican Key
This upscale neighborhood offers luxurious villas and apartments, making it a great choice for travelers looking for a serene and exclusive experience.
Pelican Key Beach, The Cliff at Cupecoy, Local restaurants, Dolphin Discovery, Yacht Rental Services
Cupecoy
Known for its stunning cliffs and upscale beachside living, Cupecoy is attractive for wealthy travelers, especially offering privacy and luxury accommodations.
Cupecoy Beach, Mullet Bay Beach, Mullet Bay Golf Course, Blue Mall, Local Shopping
Beacon Hill
A charming neighborhood close to Maho, Beacon Hill is great for travelers wanting to be near the action while enjoying a more tranquil setting.
Beautiful Ocean Views, Local Cafes, Proximity to nightlife, Dunns River Falls, Sunset views
Dutch Quarter
A vibrant area reflecting the local culture, the Dutch Quarter is appealing for visitors wanting to experience the rich history and lifestyle of Sint Maarten.
Local Markets, Cafes and Restaurants, Cultural Events, Close to Philipsburg, Historical Sites
Port de Plaisance
A marina area which caters to boaters and those who appreciate a waterfront lifestyle, ideal for both relaxation and adventure.
Marina Facilities, Local Restaurants, Water Activities, Nightlife, Luxury Yachts
Philipsburg
The capital of Sint Maarten, Philipsburg is a bustling area filled with shops, restaurants, and cultural experiences, perfect for tourists looking for convenience and entertainment.
Great Bay Beach, Front Street Shopping, Historical Museum, Fort Amsterdam, Cruise Ship Terminal

Understanding Airbnb License Requirements & STR Laws in Simpson Bay (2025)

While Simpson Bay, Sint Maarten, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Simpson Bay to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Simpson Bay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Simpson Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Vittoria - Villa in Simpson Bay on the beach!

Vittoria - Villa in Simpson Bay on the beach!

Entire Place • 6 bedrooms

$265,089
Revenue
47.6%
Occupancy
$1633.95
Daily Rate
Villa Livity 6 Bed Luxury Sea view boutique villa

Villa Livity 6 Bed Luxury Sea view boutique villa

Entire Place • 6 bedrooms

$254,786
Revenue
69.4%
Occupancy
$957.62
Daily Rate
Pelican Key Beach Villa

Pelican Key Beach Villa

Entire Place • 5 bedrooms

$235,329
Revenue
37.5%
Occupancy
$1963.56
Daily Rate
Villa Livity 5 Bed Luxury Sea view boutique oasis

Villa Livity 5 Bed Luxury Sea view boutique oasis

Entire Place • 5 bedrooms

$167,944
Revenue
47.9%
Occupancy
$831.75
Daily Rate
Beach front luxury! Huge 2BR that has it all! 😍🤩😍

Beach front luxury! Huge 2BR that has it all! 😍🤩😍

Entire Place • 2 bedrooms

$167,892
Revenue
66.7%
Occupancy
$677.17
Daily Rate
Top of the art penthouse

Top of the art penthouse

Entire Place • 3 bedrooms

$163,134
Revenue
64.3%
Occupancy
$697.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Simpson Bay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Simpson Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yulia5$510,4631714.82/5.0
Jolanda13$481,0543194.91/5.0
Michael10$447,9597114.90/5.0
Livity2$422,730254.83/5.0
Host #790261658$289,7715234.84/5.0
St Martin Sotheby'S Realty1$265,089134.62/5.0
Simona2$262,4611264.98/5.0
Host #4490781132$260,71810.00/5.0
Mike9$257,8511604.77/5.0
Maia6$245,748162.48/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Simpson Bay.

Dive Deeper: Advanced Simpson Bay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Simpson Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Simpson Bay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Simpson Bay

  • The Simpson Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 219 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Simpson Bay, Apartment/Condo properties are the most common (74.4%), reflecting the local real estate landscape.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 0.5%) offer potential for unique stay experiences.

Simpson Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Simpson Bay

  • The dominant room capacity in Simpson Bay is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Simpson Bay, indicating a high concentration in these sizes.
  • A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Simpson Bay.

Simpson Bay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Simpson Bay

  • The most common guest capacity trend in Simpson Bay vacation rentals is listings accommodating 4 guests (34.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Simpson Bay STR market, accounting for 62.6% of listings.
  • 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Simpson Bay.
  • On average, properties in Simpson Bay are equipped to host 4.1 guests.

Simpson Bay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Simpson Bay

  • The most common availability pattern in Simpson Bay falls within the 271-366 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Simpson Bay (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Simpson Bay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.4%)

1 Night

35 listings

16.4% of total

2 Nights (14.5%)

2 Nights

31 listings

14.5% of total

3 Nights (16.8%)

3 Nights

36 listings

16.8% of total

4-6 Nights (30.4%)

4-6 Nights

65 listings

30.4% of total

7-29 Nights (2.3%)

7-29 Nights

5 listings

2.3% of total

30+ Nights (19.6%)

30+ Nights

42 listings

19.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Simpson Bay is 4-6 Nights, adopted by 30.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.6%) caters to monthly stays (30+ nights) in Simpson Bay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 30.4% of Simpson Bay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Simpson Bay.

Simpson Bay Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.2%)

Super Strict 30 Days

12 listings

7.2% of total

Super Strict 60 Days

1 listings

0.6% of total

Flexible (12%)

Flexible

20 listings

12% of total

Moderate (16.3%)

Moderate

27 listings

16.3% of total

Firm (30.7%)

Firm

51 listings

30.7% of total

Strict (33.1%)

Strict

55 listings

33.1% of total

Cancellation Policy Insights for Simpson Bay

  • The prevailing Airbnb cancellation policy trend in Simpson Bay is Strict, used by 33.1% of listings.
  • A majority (63.8%) of hosts in Simpson Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.1% market standard in Simpson Bay.
  • With 33.1% using Strict terms, this is a viable option in Simpson Bay, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Simpson Bay.

Simpson Bay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Simpson Bay

  • The overall average booking lead time for vacation rentals in Simpson Bay is 77 days.
  • Guests book furthest in advance for stays during February (average 126 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (105 days avg.) sees the longest lead times, while Fall (65 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Simpson Bay.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
  • Monitor your own booking lead times against these Simpson Bay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Simpson Bay (2025)

Amenity Prevalence

Amenity Insights for Simpson Bay

  • Essential amenities in Simpson Bay that guests expect include: Wifi, Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Simpson Bay: Wifi, Kitchen, Air conditioning, TV.
  • Prioritize adding missing essentials: Kitchen, Air conditioning, TV.
  • Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Simpson Bay to stay competitive.

Simpson Bay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Simpson Bay

  • The typical guest profile for Airbnb in Simpson Bay consists of predominantly international visitors (98%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 1.6% of guests.
  • Key international markets include United States (65.7%) and Canada (16.5%).
  • Top languages spoken are English (65.2%) followed by French (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Canada.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Simpson Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Buck Island14$9,544$2582.8422%
Cruz Bay14$7,013$619.9052%
Central17$6,787$1102.1646%
Saint Barthélemy769$5,753$1511.6832%
Simpson Bay48$5,549$506.4943%
Coral Harbour162$5,244$446.8951%
Fleming Estate15$5,216$507.1245%
Cruz Bay404$4,994$561.5743%
Long Bay Village25$4,235$666.5233%
Road Town212$4,219$476.0840%

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