Baarn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Baarn in 2025? Explore comprehensive Airbnb analytics for Baarn, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Baarn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Baarn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baarn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Baarn Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$174
The average rental revenue earned for an occupied room per day in Baarn.
Occupancy Rate(?)
46.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,230
Typical annual income for an Airbnb listing in Baarn. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.2%
Positive growth (4.2%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Baarn.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Baarn.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Baarn (2025)

Understanding the monthly revenue variations for Airbnb listings in Baarn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baarn is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baarn across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,206 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,942 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $976, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Baarn

Baarn Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Baarn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baarn:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Baarn

Average Daily Rate (ADR) Airbnb Trends in Baarn (2025)

Effective short term rental pricing strategy in Baarn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baarn typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Baarn

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Airbnb Seasonality Analysis & Trends in Baarn (2025)

Peak Season (April, July, May)
  • Revenue averages $3,427 per month
  • Occupancy rates average 54.7%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $2,927 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $172
Low Season (February, March, September)
  • Revenue drops to average $1,727 per month
  • Occupancy decreases to average 31.5%
  • Daily rates adjust to average $170

Seasonality Insights for Baarn

  • The Airbnb seasonality in Baarn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Baarn's highest earning potential, with monthly revenues capable of climbing to $3,465, occupancy reaching a high of 57.7%, and ADRs peaking at $176.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,303, occupancy could drop to 25.0%, and ADRs may adjust down to $167.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baarn.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Baarn seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Baarn (2025)

Exploring the top neighborhoods for short-term rentals in Baarn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centrum Baarn
The town center of Baarn offers a charming atmosphere with historic buildings and a vibrant community feel. It's perfect for guests wanting to explore local shops, cafes, and cultural sites.
Baarn Railway Station, Castle Groeneveld, Museum Baarn, Parks and walking trails, Local shops and eateries
Blaricumseweg
This area features spacious homes and beautiful nature. Ideal for families and those looking for a peaceful retreat close to amenities.
De Blaricumseweg park, Walking and cycling paths, Nature reserves, Nearby cafes and restaurants
Lage Vuursche
A picturesque village known for its scenic beauty and proximity to nature reserves. Perfect for guests who enjoy outdoor activities and a quiet environment.
Utrechtse Heuvelrug National Park, Castle Drakensteyn, Walking trails, Cycle routes
Eemnes
A small, scenic town on the outskirts of Baarn, known for its peaceful surroundings and proximity to the Eemmeer lake, attracting guests who love water activities.
Eemmeer lake, Local nature parks, Charming villages nearby, Cycle trails
Baarn's Parks
Baarn has several lovely parks perfect for leisure and relaxation. Attracts families and tourists looking for outdoor activities.
Park Dorrestein, Ter Borch park, Playgrounds, Picnic areas
Amaliahof
A family-friendly neighborhood with good schools and amenities, appealing to guests looking for a longer stay or family-friendly options.
Local schools, Community centers, Nearby grocery stores
Zonnehof
A tranquil residential area popular with families, providing easy access to parks and local amenities, suited for longer stays.
Playgrounds and parks, Quiet streets for walking, Local shops, Community events
Groeneweg
A leafy residential street lined with trees, offering a quiet and serene environment ideal for relaxing stays.
Local parks, Nature paths, Nearby cafes, Residential charm

Understanding Airbnb License Requirements & STR Laws in Baarn (2025)

While Baarn, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baarn to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Baarn (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Baarnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Klein Landgoed along Baarn

Klein Landgoed along Baarn

Entire Place • 5 bedrooms

$144,720
Revenue
65.4%
Occupancy
$573.24
Daily Rate
Unique farmhouse from 1766 - Lage Vuursche

Unique farmhouse from 1766 - Lage Vuursche

Entire Place • 2 bedrooms

$77,253
Revenue
27.8%
Occupancy
$411.23
Daily Rate
Monumental cozy family home

Monumental cozy family home

Entire Place • 4 bedrooms

$58,540
Revenue
69.1%
Occupancy
$235.32
Daily Rate
Authentic modernized 1906 home

Authentic modernized 1906 home

Entire Place • 3 bedrooms

$31,406
Revenue
30.1%
Occupancy
$279.26
Daily Rate
Hofje: modern, warm guest house close to Amsterdam

Hofje: modern, warm guest house close to Amsterdam

Entire Place • 2 bedrooms

$30,100
Revenue
56.0%
Occupancy
$183.11
Daily Rate
Lovely 3 Bedroom Cornerhouse & Parking on Premises

Lovely 3 Bedroom Cornerhouse & Parking on Premises

Entire Place • 3 bedrooms

$28,104
Revenue
68.2%
Occupancy
$109.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Baarn (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Baarn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Henriette2$168,0775574.85/5.0
Wim1$77,253244.75/5.0
Justa1$58,540325.00/5.0
Ingrid3$48,459604.97/5.0
Annemarie En Floris2$43,181244.75/5.0
Hermance1$30,100444.89/5.0
Lamia1$28,104444.82/5.0
Anne1$27,619305.00/5.0
Anneloes1$27,26964.83/5.0
Merel1$23,746294.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baarn.

Dive Deeper: Advanced Baarn STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baarn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Baarn Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Baarn

  • The Baarn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Baarn, House properties are the most common (60.5%), reflecting the local real estate landscape.
  • Houses represent a significant 60.5% portion, catering likely to families or larger groups.
  • The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.

Baarn Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Baarn

  • The dominant room capacity in Baarn is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Baarn, indicating a high concentration in these sizes.
  • A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baarn.

Baarn Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Baarn

  • The most common guest capacity trend in Baarn vacation rentals is listings accommodating 2 guests (28.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Baarn STR market, accounting for 50.0% of listings.
  • 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baarn.
  • On average, properties in Baarn are equipped to host 3.9 guests.

Baarn Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Baarn

  • The most common availability pattern in Baarn falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Baarn (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Baarn Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.4%)

1 Night

3 listings

9.4% of total

2 Nights (25%)

2 Nights

8 listings

25% of total

3 Nights (6.3%)

3 Nights

2 listings

6.3% of total

4-6 Nights (31.3%)

4-6 Nights

10 listings

31.3% of total

7-29 Nights (18.8%)

7-29 Nights

6 listings

18.8% of total

30+ Nights (9.4%)

30+ Nights

3 listings

9.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Baarn is 4-6 Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 31.3% of Baarn hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baarn.

Baarn Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24.1%)

Flexible

7 listings

24.1% of total

Moderate (31%)

Moderate

9 listings

31% of total

Firm (20.7%)

Firm

6 listings

20.7% of total

Strict (24.1%)

Strict

7 listings

24.1% of total

Cancellation Policy Insights for Baarn

  • The prevailing Airbnb cancellation policy trend in Baarn is Moderate, used by 31% of listings.
  • There's a relatively balanced mix between guest-friendly (55.1%) and stricter (44.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31% market standard in Baarn.
  • Regularly review your cancellation policy against competitors and market demand shifts in Baarn.

Baarn STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Baarn

  • The overall average booking lead time for vacation rentals in Baarn is 58 days.
  • Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Baarn.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Baarn averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Baarn (2025)

Amenity Prevalence

Amenity Insights for Baarn

  • Essential amenities in Baarn that guests expect include: Heating, Smoke alarm, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Baarn: Heating, Smoke alarm, Hot water, Wifi.
  • Prioritize adding missing essentials: Hot water, Wifi.
  • Consider adding popular differentiators like Essentials or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Baarn to stay competitive.

Baarn Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Baarn

  • The typical guest profile for Airbnb in Baarn consists of predominantly international visitors (77%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 22.9% of guests.
  • Key international markets include Netherlands (22.9%) and France (16.5%).
  • Top languages spoken are English (39.5%) followed by German (15.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Baarn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kockengen12$7,560$396.3161%
Baarlo18$5,602$313.7360%
Bentveld13$4,798$443.6154%
Halfweg17$4,307$231.1355%
Aerdenhout17$4,288$694.0253%
Merksplas10$3,885$256.5944%
Oud Ade17$3,779$277.4751%
Rijs27$3,772$356.9745%
Zwanenburg24$3,720$240.7766%
Kerkdriel25$3,607$323.1640%

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