Lopik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Lopik in 2025? Explore comprehensive Airbnb analytics for Lopik, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Lopik, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Lopik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lopik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lopik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lopik (2025)
Understanding the monthly revenue variations for Airbnb listings in Lopik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lopik is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lopik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,965+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,371, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lopik
Lopik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lopik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lopik:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lopik
Average Daily Rate (ADR) Airbnb Trends in Lopik (2025)
Effective short term rental pricing strategy in Lopik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lopik typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $723+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Lopik
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Airbnb Seasonality Analysis & Trends in Lopik (2025)
Peak Season (July, August, October)
- Revenue averages $5,022 per month
- Occupancy rates average 63.4%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,261 per month
- Occupancy maintains around 54.3%
- Daily rates hold near $237
Low Season (January, November, December)
- Revenue drops to average $2,177 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $221
Seasonality Insights for Lopik
- The Airbnb seasonality in Lopik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lopik's highest earning potential, with monthly revenues capable of climbing to $5,366, occupancy reaching a high of 69.0%, and ADRs peaking at $252.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,987, occupancy could drop to 35.8%, and ADRs may adjust down to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lopik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lopik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lopik (2025)
Exploring the top neighborhoods for short-term rentals in Lopik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lopik Center | The heart of Lopik, offering a charming small-town atmosphere with easy access to local shops and cafes. Ideal for guests looking for a serene escape while still being close to major attractions in Utrecht. | Lopik Windmill, De Helamby, Local markets, Parks and walking trails, Cafes and restaurants |
| Lopik Zuid | A residential area that blends tranquility with nature, perfect for families on holiday. Offers access to rural landscapes and walking paths, attracting nature lovers and those seeking peace. | Nature reserves, Walking and cycling paths, Local farms, Small parks |
| Lopik Noord | Known for its spacious parks and family-friendly facilities, Lopik Noord is attractive for those traveling with kids. It provides a balance of urban comfort and rural charm. | Children's playgrounds, Sports facilities, Community events, Parks |
| Lopikse Vaart | This picturesque area is known for its scenic waterways and cycling routes. It attracts outdoor enthusiasts and is perfect for guests who want to explore the Dutch countryside. | Cycling routes, Boating opportunities, Beautiful nature views, Birdwatching spots |
| Lopik-Empel | A suburban area with a nice mix of community and relaxing atmosphere. Ideal for temporary residents searching for a calm and friendly neighborhood experience. | Local eateries, Close-knit community, Shops, Quiet streets |
| Lopik-Heelwijk | A peaceful area located near green spaces, providing a perfect retreat for visitors wishing to unwind and enjoy outdoor activities and nature walks. | Nature walks, Parks, Local wildlife, Picnic areas |
| Lopik-Rondweg | Offers easy transportation links to Utrecht and surrounding areas, making it convenient for guests who wish to explore the broader region while staying in a cozy neighborhood. | Bus access to Utrecht, Nearby restaurants, Shopping areas, Local attractions |
| Lopik Old Town | The historic part of Lopik, known for its quaint streets and preserved buildings. Offers a glimpse into local heritage and is appealing to tourists seeking cultural experiences. | Historic buildings, Local history museum, Charming streets, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Lopik (2025)
While Lopik, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lopik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lopik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lopikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mancave/Womencave met BBQ, bar en bios
Private Room • 1 bedroom
Half Farm on the Lek
Entire Place • 5 bedrooms
Holiday home on farm (close to Amsterdam)
Entire Place • 6 bedrooms
Stadse Polder BnB "Aan de kaai", come and enjoy.
Entire Place • 2 bedrooms
Barnhouse at unique location
Entire Place • 2 bedrooms
Detached holiday home (6p) at a farm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lopik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lopik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tamara Lajla Meta | 4 | $93,745 | 38 | 5.00/5.0 |
| Daniel | 1 | $87,587 | 45 | 4.96/5.0 |
| Heleen | 1 | $86,441 | 8 | 5.00/5.0 |
| Marga | 1 | $69,498 | 137 | 4.87/5.0 |
| Meriam | 1 | $46,175 | 229 | 4.91/5.0 |
| Rianne | 1 | $42,670 | 92 | 4.96/5.0 |
| Jan En Diny | 2 | $38,582 | 127 | 4.92/5.0 |
| Marian | 1 | $33,466 | 127 | 4.91/5.0 |
| Carin | 1 | $24,922 | 69 | 4.81/5.0 |
| E | 1 | $22,072 | 31 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lopik.
Dive Deeper: Advanced Lopik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lopik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLopik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lopik
- The Lopik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lopik, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Lopik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lopik
- The dominant room capacity in Lopik is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Lopik, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lopik.
Lopik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lopik
- The most common guest capacity trend in Lopik vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lopik STR market, accounting for 55.6% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lopik.
- On average, properties in Lopik are equipped to host 4.2 guests.
Lopik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lopik
- The most common availability pattern in Lopik falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lopik (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lopik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
6 listings
33.3% of total
3 Nights
2 listings
11.1% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lopik is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Lopik Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Lopik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Lopik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lopik.
Lopik Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
23.5% of total
Flexible
4 listings
23.5% of total
Moderate
6 listings
35.3% of total
Firm
2 listings
11.8% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Lopik
- The prevailing Airbnb cancellation policy trend in Lopik is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (17.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Lopik.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lopik.
Lopik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lopik
- The overall average booking lead time for vacation rentals in Lopik is 45 days.
- Guests book furthest in advance for stays during April (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Lopik.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Lopik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lopik (2025)
Amenity data is currently unavailable for Lopik.
Lopik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lopik
- The typical guest profile for Airbnb in Lopik consists of predominantly international visitors (69%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 30.7% of guests.
- Key international markets include Netherlands (30.7%) and Germany (18.2%).
- Top languages spoken are English (37.3%) followed by Dutch (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lopik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,677 | $440.23 | 62% |
| Merksplas | 11 | $6,282 | $357.33 | 47% |
| Raamsdonksveer | 13 | $5,656 | $570.33 | 43% |
| Bentveld | 14 | $5,404 | $465.38 | 58% |
| Haghorst | 11 | $5,201 | $456.91 | 39% |
| Dion | 12 | $4,682 | $277.19 | 57% |
| Incourt | 11 | $4,232 | $338.50 | 42% |
| Zerkegem | 10 | $4,206 | $429.86 | 51% |
| Beernem | 20 | $4,036 | $315.56 | 44% |
| Wellin | 10 | $4,032 | $262.28 | 45% |