Maarn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Maarn in 2025? Explore comprehensive Airbnb analytics for Maarn, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Maarn, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Maarn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maarn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maarn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maarn (2025)
Understanding the monthly revenue variations for Airbnb listings in Maarn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maarn is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maarn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,296+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,085 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,119, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maarn
Maarn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maarn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maarn:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maarn
Average Daily Rate (ADR) Airbnb Trends in Maarn (2025)
Effective short term rental pricing strategy in Maarn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maarn typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $358+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Maarn
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Airbnb Seasonality Analysis & Trends in Maarn (2025)
Peak Season (May, July, August)
- Revenue averages $3,445 per month
- Occupancy rates average 51.3%
- Daily rates average $307
Shoulder Season
- Revenue averages $2,429 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $228
Low Season (January, February, November)
- Revenue drops to average $1,426 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $199
Seasonality Insights for Maarn
- The Airbnb seasonality in Maarn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maarn's highest earning potential, with monthly revenues capable of climbing to $3,647, occupancy reaching a high of 57.7%, and ADRs peaking at $316.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,092, occupancy could drop to 24.0%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maarn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maarn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maarn (2025)
Exploring the top neighborhoods for short-term rentals in Maarn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maarn Center | A convenient location with easy access to public transport, making it ideal for tourists looking to explore the surrounding Utrecht province and nearby cities. | Railway station, Local shops, Cafés, Public parks |
| Utrechtse Heuvelrug National Park | A beautiful national park offering stunning nature trails and outdoor activities. Perfect for nature lovers and those seeking peaceful retreats. | Hiking trails, Cycling routes, Wildlife viewing, Scenic viewpoints |
| Trajectum Lumen | A unique artistic light installation that attracts visitors. Great spot for those interested in contemporary art and urban exploration. | Light installations, Art galleries nearby, Night tours |
| Soestdijk Palace | Historical site near Maarn, offering tours and beautiful gardens. Ideal for guests interested in Dutch history and architecture. | Palace tours, Gardens, Exhibitions |
| Hohenlohe | A charming neighborhood known for its scenic views and community vibe, appealing to families and long-term stays. | Community parks, Playgrounds, Local markets |
| Amersfoort City | Nearby city with rich history and vibrant culture. Perfect for those looking to stay close to Maarn while enjoying city life. | Koppelpoort, Amersfoort Zoo, Museums, Shopping streets |
| Bilthoven | A peaceful suburb with a friendly atmosphere, ideal for families and those seeking a quiet getaway near Utrecht. | Parks, Local restaurants, Cycling paths |
| Zeist | A picturesque town with historical landmarks and green spaces, attracting visitors interested in leisurely sightseeing. | Zeist Castle, Parks, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in Maarn (2025)
While Maarn, Utrecht, Netherlands currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maarn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maarn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maarnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atmospheric, spacious vacation home on estate
Entire Place • 2 bedrooms
Cozy barn
Entire Place • 2 bedrooms
Cottage De Boswachter, in NP de Utrechtse Heuvelrug
Entire Place • 3 bedrooms
Het Vogelhuisje
Entire Place • 1 bedroom
Wooden house with large garden near the Henschotermeer
Entire Place • 2 bedrooms
New cabin in the woods with Hot-tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maarn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maarn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roos-Marie | 1 | $49,447 | 57 | 4.95/5.0 |
| Hilde | 1 | $42,939 | 143 | 4.88/5.0 |
| Vanessa | 1 | $31,940 | 37 | 4.97/5.0 |
| Diana - BELVILLA | 5 | $25,274 | 51 | 4.50/5.0 |
| Ricky-Ann | 2 | $24,798 | 31 | 4.96/5.0 |
| Olaf | 1 | $19,732 | 13 | 4.92/5.0 |
| Fabbrizio | 1 | $19,594 | 9 | 4.89/5.0 |
| Luite | 1 | $17,931 | 6 | 5.00/5.0 |
| Sonja | 1 | $11,690 | 174 | 4.95/5.0 |
| Lianne | 1 | $9,756 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maarn.
Dive Deeper: Advanced Maarn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maarn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaarn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maarn
- The Maarn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maarn, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Maarn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maarn
- The dominant room capacity in Maarn is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.9% of the active Airbnb listings in Maarn, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maarn.
Maarn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maarn
- The most common guest capacity trend in Maarn vacation rentals is listings accommodating 6 guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Maarn STR market, accounting for 79.0% of listings.
- 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maarn.
- On average, properties in Maarn are equipped to host 5.5 guests.
Maarn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maarn
- The most common availability pattern in Maarn falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maarn (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maarn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
18.8% of total
2 Nights
1 listings
6.3% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
7 listings
43.8% of total
Key Insights
- The most prevalent minimum stay requirement in Maarn is 30+ Nights, adopted by 43.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.8%) caters to monthly stays (30+ nights) in Maarn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.8% of Maarn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maarn.
Maarn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
18.8% of total
Moderate
3 listings
18.8% of total
Firm
6 listings
37.5% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Maarn
- The prevailing Airbnb cancellation policy trend in Maarn is Firm, used by 37.5% of listings.
- A majority (62.5%) of hosts in Maarn utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Maarn.
- Regularly review your cancellation policy against competitors and market demand shifts in Maarn.
Maarn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maarn
- The overall average booking lead time for vacation rentals in Maarn is 58 days.
- Guests book furthest in advance for stays during August (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Maarn.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Maarn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maarn (2025)
Amenity Prevalence
Amenity Insights for Maarn
- Essential amenities in Maarn that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maarn: Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maarn to stay competitive.
Maarn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maarn
- The typical guest profile for Airbnb in Maarn consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
- Domestic travelers account for 49.1% of guests.
- Key international markets include Netherlands (49.1%) and Germany (17%).
- Top languages spoken are English (37.7%) followed by Dutch (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maarn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $6,953 | $439.20 | 57% |
| Raamsdonksveer | 15 | $6,670 | $680.88 | 41% |
| Merksplas | 12 | $5,582 | $344.86 | 46% |
| Haghorst | 11 | $5,533 | $462.57 | 40% |
| Bentveld | 14 | $4,725 | $434.62 | 54% |
| Baarlo | 22 | $4,600 | $307.18 | 50% |
| Wormer | 10 | $4,218 | $230.81 | 61% |
| Oud Ade | 18 | $4,153 | $280.17 | 53% |
| Zwanenburg | 21 | $3,998 | $225.17 | 67% |
| Aerdenhout | 21 | $3,856 | $658.55 | 48% |