Utrecht Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utrecht, Netherlands
Is Airbnb profitable in Utrecht in 2025? Explore comprehensive Airbnb analytics for Utrecht, Utrecht, Netherlands to uncover income potential. This 2025 STR market report for Utrecht, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 516 active listings.
Whether you're considering an Airbnb investment in Utrecht, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Utrecht Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Utrecht Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Utrecht (2025)
Understanding the monthly revenue variations for Airbnb listings in Utrecht is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Utrecht is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Utrecht across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,457 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Utrecht
Utrecht Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Utrecht STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Utrecht:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 63%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Utrecht
Average Daily Rate (ADR) Airbnb Trends in Utrecht (2025)
Effective short term rental pricing strategy in Utrecht involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Utrecht typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Utrecht
Get Live Utrecht Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Utrecht (2025)
Peak Season (April, May, October)
- Revenue averages $3,890 per month
- Occupancy rates average 61.8%
- Daily rates average $185
Shoulder Season
- Revenue averages $3,416 per month
- Occupancy maintains around 59.4%
- Daily rates hold near $163
Low Season (January, February, December)
- Revenue drops to average $2,810 per month
- Occupancy decreases to average 48.9%
- Daily rates adjust to average $178
Seasonality Insights for Utrecht
- The Airbnb seasonality in Utrecht shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Utrecht's highest earning potential, with monthly revenues capable of climbing to $4,368, occupancy reaching a high of 69.1%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,742, occupancy could drop to 48.2%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Utrecht.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Utrecht seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Utrecht (2025)
Exploring the top neighborhoods for short-term rentals in Utrecht? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oude Gracht | The historic canal running through the city center, lined with quaint shops, cafes, and restaurants. It's a picturesque setting that attracts tourists interested in Utrecht's history and charm. | Rundvaarten Utrecht, Utrecht University, Dom Tower, Museum Speelklok, Griftpark |
| Neude | A vibrant square in the heart of Utrecht filled with bars, cafes, and cultural events. It's a popular meeting point for locals and visitors alike, with easy access to nightlife and entertainment. | De Nijntje Museum, Cafe Oliver, Utrecht City Theatre, Grand Cafe Doria |
| Zuidwest | A residential area close to the city center, offering a mix of local culture and accessibility. It's becoming increasingly popular among young professionals and families. | Allerheiligentonde kerk, Vondelpark, Local markets and shops |
| Lombok | An ethnically diverse neighborhood known for its exotic shops and restaurants. Lombok offers a unique cultural experience and is becoming a popular spot for visitors looking for something different. | Lombokseplein, Restaurants of various cuisines, The old train station |
| Oog in Al | A family-friendly neighborhood with parks and green spaces. It's ideal for those looking for a quiet retreat while still being connected to the city's attractions. | Oog in Al Park, Nearby sports facilities, Local beer breweries |
| Vleuten-De Meern | Situated a bit outside the city center, this area offers a peaceful environment with a rural feel. It's perfect for guests looking to enjoy nature yet be within reach of Utrecht's attractions. | De Kuilen, Vleuterweide shopping center, Bike trails leading to nature parks |
| Tuindorp | A serene and green neighborhood known for its artistic vibe and community spirit. Tuindorp attracts visitors who appreciate quiet areas and local art. | Tuindorp Church, Local art studios, Community gardens |
| Bovenbarriere | An up-and-coming area with new developments and a mix of residential and commercial spaces. It's attracting a younger crowd and offers modern amenities split between urban and local. | Shopping centers, Nearby parks and recreational areas, Couple of chic cafes and restaurants |
Understanding Airbnb License Requirements & STR Laws in Utrecht (2025)
Yes, Utrecht, Utrecht, Netherlands enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Utrecht to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Utrecht (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Utrechtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern House in the Heart of Utrecht
Entire Place • 3 bedrooms
2 apartments / 6P. / 3 bedrooms / 2 kitchens
Entire Place • 3 bedrooms
Modern family home Utrecht
Entire Place • 4 bedrooms
Modern & Stylish Apartment in the Heart of Utrecht
Entire Place • 2 bedrooms
Beautifull home in centre of Utrecht
Entire Place • 4 bedrooms
Utrecht, Wisselspoor
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Utrecht (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Utrecht based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boris | 5 | $441,016 | 479 | 4.89/5.0 |
| The Anthony | 14 | $311,745 | 124 | 4.56/5.0 |
| Janine | 6 | $272,285 | 1036 | 4.88/5.0 |
| Bunk | 9 | $219,898 | 1211 | 4.68/5.0 |
| Claire | 3 | $192,264 | 256 | 4.89/5.0 |
| Rob | 1 | $165,878 | 41 | 4.88/5.0 |
| Hein | 2 | $153,457 | 84 | 4.78/5.0 |
| Joost | 2 | $152,732 | 134 | 5.00/5.0 |
| Lars And Lester | 3 | $130,827 | 325 | 4.97/5.0 |
| Dennis | 2 | $102,670 | 304 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Utrecht.
Dive Deeper: Advanced Utrecht STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Utrecht. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUtrecht Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Utrecht
- The Utrecht Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 516 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Utrecht, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Utrecht Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Utrecht
- The dominant room capacity in Utrecht is 1 bedroom listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Utrecht, indicating a high concentration in these sizes.
Utrecht Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Utrecht
- The most common guest capacity trend in Utrecht vacation rentals is listings accommodating 2 guests (41.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Utrecht STR market, accounting for 63.0% of listings.
- A significant 44.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Utrecht.
- On average, properties in Utrecht are equipped to host 2.8 guests.
Utrecht Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Utrecht
- The most common availability pattern in Utrecht falls within the 271-366 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Utrecht (26.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Utrecht Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
75 listings
15.3% of total
2 Nights
87 listings
17.7% of total
3 Nights
52 listings
10.6% of total
4-6 Nights
82 listings
16.7% of total
7-29 Nights
32 listings
6.5% of total
30+ Nights
163 listings
33.2% of total
Key Insights
- The most prevalent minimum stay requirement in Utrecht is 30+ Nights, adopted by 33.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.2%) caters to monthly stays (30+ nights) in Utrecht, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.2% of Utrecht hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Utrecht.
Utrecht Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
101 listings
21.4% of total
Moderate
193 listings
40.9% of total
Firm
99 listings
21% of total
Strict
78 listings
16.5% of total
Cancellation Policy Insights for Utrecht
- The prevailing Airbnb cancellation policy trend in Utrecht is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.3%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Utrecht.
- Regularly review your cancellation policy against competitors and market demand shifts in Utrecht.
Utrecht STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Utrecht
- The overall average booking lead time for vacation rentals in Utrecht is 62 days.
- Guests book furthest in advance for stays during June (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Utrecht.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Utrecht averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Utrecht (2025)
Amenity Prevalence
Amenity Insights for Utrecht
- Essential amenities in Utrecht that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Utrecht: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Utrecht to stay competitive.
Utrecht Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Utrecht
- The typical guest profile for Airbnb in Utrecht consists of predominantly international visitors (91%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.9% of guests.
- Key international markets include Germany (18%) and United States (15.9%).
- Top languages spoken are English (43.8%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Utrecht Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 11 | $6,955 | $451.23 | 63% |
| Bentveld | 13 | $5,409 | $461.67 | 56% |
| Losser | 11 | $5,393 | $1197.39 | 28% |
| Baarlo | 22 | $4,784 | $301.68 | 54% |
| Merksplas | 13 | $4,776 | $309.15 | 41% |
| Raamsdonksveer | 15 | $3,962 | $497.14 | 40% |
| Aerdenhout | 19 | $3,907 | $651.91 | 49% |
| Oud Ade | 17 | $3,879 | $284.15 | 54% |
| Halfweg | 18 | $3,796 | $234.00 | 55% |
| Zwanenburg | 22 | $3,718 | $242.11 | 63% |