Napier Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawke's Bay, New Zealand
Is Airbnb profitable in Napier in 2025? Explore comprehensive Airbnb analytics for Napier, Hawke's Bay, New Zealand to uncover income potential. This 2025 STR market report for Napier, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 492 active listings.
Whether you're considering an Airbnb investment in Napier, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Napier Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Napier Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Napier (2025)
Understanding the monthly revenue variations for Airbnb listings in Napier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Napier is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Napier across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,513 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $818, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Napier
Napier Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Napier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Napier:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Napier
Average Daily Rate (ADR) Airbnb Trends in Napier (2025)
Effective short term rental pricing strategy in Napier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Napier typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Napier
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Airbnb Seasonality Analysis & Trends in Napier (2025)
Peak Season (January, February, December)
- Revenue averages $2,637 per month
- Occupancy rates average 54.1%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,867 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $166
Low Season (June, July, August)
- Revenue drops to average $1,401 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $155
Seasonality Insights for Napier
- The Airbnb seasonality in Napier shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Napier's highest earning potential, with monthly revenues capable of climbing to $3,103, occupancy reaching a high of 59.2%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,263, occupancy could drop to 32.4%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Napier.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Napier seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Napier (2025)
Exploring the top neighborhoods for short-term rentals in Napier? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ahuriri | A trendy seaside suburb of Napier known for its beach, cafes, and restaurants. Popular with both tourists and locals, making it ideal for short-term rentals. | Ahuriri Estuary, Marine Parade, National Aquarium of New Zealand, Ocean Spa, Ahuriri Beach |
| Napier City Centre | The vibrant heart of Napier with a rich Art Deco history. Ideal for travelers looking for culture, dining, and shopping options. | Marine Parade, Napier Art Deco Centre, Clive Square, Napier Waterfront, MTG Hawke's Bay |
| Taradale | A family-friendly suburb with access to vineyards and wineries. Great for those seeking a quieter, more rural experience close to amenities. | Church Road Winery, Ngatarawa Wines, Taradale Village, Puketapu River, Māhia Peninsula |
| Westshore | A picturesque area known for its beautiful beach and close proximity to the city. Perfect for beachgoers and families. | Westshore Beach, Bay View, Ahuriri Estuary, Par2 MiniGolf, Ocean Beach |
| Bay View | A quiet coastal suburb that offers stunning views and a relaxed atmosphere, attracting visitors looking for a peaceful getaway. | Bay View Beach, Birds Eye View Vineyard, Otatara Pa Historic Reserve, Hawke's Bay Farmyard Zoo, Cape Kidnappers |
| Te Awanga | A lovely small township known for its wineries and proximity to the coast. Popular with tourists for wine tours and beach access. | Te Awanga Beach, Clearview Estate Winery, Te Awanga Estate, Cape Kidnappers Gannet Colony, Hawke's Bay Regional Park |
| Eskdale | A rural paradise known for its outdoor activities and natural landscapes. Attracts those who enjoy nature and tranquility. | Eskdale Park, Hawke's Bay Golf Club, Lake Tutira, Te Mata Peak, Various walking trails |
| Ocean Beach | A scenic coastal area popular for its surf and laid-back atmosphere, ideal for visitors looking to enjoy the beach life. | Ocean Beach, Surf Life Saving Clubs, Walking Tracks, Mission Estate Winery, Hawke's Bay Rugby |
Understanding Airbnb License Requirements & STR Laws in Napier (2025)
While Napier, Hawke's Bay, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Napier to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Napier (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Napierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nilgiri Cottage and bunk room
Entire Place • 3 bedrooms
Parker's Apartments (Group)
Entire Place • 5 bedrooms
The Address - Napier's Luxury Artistry Penthouse
Entire Place • 3 bedrooms
The Lodge, Taradale
Entire Place • 4 bedrooms
Spacious Sanctuary in Ahuriri
Entire Place • 3 bedrooms
Privacy, Restfulness with everything you'll need
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Napier (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Napier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carol | 5 | $210,238 | 306 | 4.91/5.0 |
| Bachcare | 19 | $168,595 | 159 | 4.56/5.0 |
| Anita | 1 | $125,002 | 16 | 4.94/5.0 |
| Tania | 5 | $123,663 | 329 | 4.89/5.0 |
| Margie | 5 | $102,947 | 207 | 4.97/5.0 |
| G.C. | 1 | $94,914 | 26 | 5.00/5.0 |
| David | 1 | $88,713 | 26 | 4.92/5.0 |
| Annah | 3 | $86,762 | 66 | 4.92/5.0 |
| Kerry | 4 | $80,834 | 405 | 4.82/5.0 |
| The Dome | 2 | $75,543 | 18 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Napier.
Dive Deeper: Advanced Napier STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Napier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNapier Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Napier
- The Napier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 492 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Napier, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Napier Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Napier
- The dominant room capacity in Napier is 1 bedroom listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.8% of the active Airbnb listings in Napier, indicating a high concentration in these sizes.
- A significant 35.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Napier.
Napier Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Napier
- The most common guest capacity trend in Napier vacation rentals is listings accommodating 2 guests (24.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Napier STR market, accounting for 47.2% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Napier.
- On average, properties in Napier are equipped to host 3.9 guests.
Napier Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Napier
- The most common availability pattern in Napier falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Napier (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Napier Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
136 listings
28.4% of total
2 Nights
191 listings
39.9% of total
3 Nights
14 listings
2.9% of total
4-6 Nights
13 listings
2.7% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
122 listings
25.5% of total
Key Insights
- The most prevalent minimum stay requirement in Napier is 2 Nights, adopted by 39.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.3%) of the Napier Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.5%) caters to monthly stays (30+ nights) in Napier, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.9% of Napier hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Napier.
Napier Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
148 listings
32.1% of total
Moderate
173 listings
37.5% of total
Firm
76 listings
16.5% of total
Strict
64 listings
13.9% of total
Cancellation Policy Insights for Napier
- The prevailing Airbnb cancellation policy trend in Napier is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.6%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Napier.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Napier.
Napier STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Napier
- The overall average booking lead time for vacation rentals in Napier is 52 days.
- Guests book furthest in advance for stays during February (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Napier.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Napier averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Napier (2025)
Amenity Prevalence
Amenity Insights for Napier
- Essential amenities in Napier that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Napier: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Napier to stay competitive.
Napier Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Napier
- The typical guest profile for Airbnb in Napier consists of a mix of domestic (64%) and international guests, often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.9% of guests.
- Key international markets include New Zealand (63.9%) and Australia (11%).
- Top languages spoken are English (65.2%) followed by French (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Napier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Tarawera | 41 | $2,767 | $334.42 | 39% |
| Tikitere | 16 | $2,542 | $241.96 | 46% |
| Hamurana | 26 | $2,521 | $175.21 | 46% |
| Te Kūiti | 13 | $2,429 | $131.95 | 59% |
| Ngongotahā | 78 | $2,291 | $192.96 | 47% |
| Okere Falls | 30 | $2,230 | $234.30 | 43% |
| Taupō | 966 | $2,171 | $217.54 | 44% |
| Mourea | 12 | $2,156 | $175.47 | 44% |
| Rotorua | 668 | $1,998 | $163.53 | 49% |
| Kinloch | 87 | $1,909 | $259.70 | 40% |