Lagos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lagos, Nigeria
Is Airbnb profitable in Lagos in 2025? Explore comprehensive Airbnb analytics for Lagos, Lagos, Nigeria to uncover income potential. This 2025 STR market report for Lagos, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 429 active listings.
Whether you're considering an Airbnb investment in Lagos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lagos Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lagos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lagos (2025)
Understanding the monthly revenue variations for Airbnb listings in Lagos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lagos is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lagos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,735+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $896 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $464 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lagos
Lagos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lagos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lagos:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lagos
Average Daily Rate (ADR) Airbnb Trends in Lagos (2025)
Effective short term rental pricing strategy in Lagos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lagos typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Lagos
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Airbnb Seasonality Analysis & Trends in Lagos (2025)
Peak Season (December, April, January)
- Revenue averages $946 per month
- Occupancy rates average 37.3%
- Daily rates average $103
Shoulder Season
- Revenue averages $772 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $108
Low Season (June, September, November)
- Revenue drops to average $599 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $119
Seasonality Insights for Lagos
- The Airbnb seasonality in Lagos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lagos's highest earning potential, with monthly revenues capable of climbing to $1,082, occupancy reaching a high of 41.7%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $524, occupancy could drop to 21.3%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lagos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lagos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lagos (2025)
Exploring the top neighborhoods for short-term rentals in Lagos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Victoria Island | A bustling business district known for its upscale hotels, restaurants, and nightlife. It's a prime area sought after by business travelers and tourists alike due to its proximity to key city attractions. | Lekki-Ikoyi Link Bridge, Nike Art Gallery, Elegushi Beach, Oniru Private Beach, Landmark Beach |
| Lekki | One of the rapidly developing areas in Lagos, known for its thriving expatriate community and modern amenities. Ideal for tourists seeking beachfront relaxation and local experiences. | Lekki Conservation Centre, Elegushi Beach, Lekki Leisure Lake, Tarkwa Bay Beach, Nike Art Gallery |
| Ikoyi | A posh residential area known for its luxury homes, upscale hotels, and tranquil environment. Attracts high-profile visitors and expatriates looking for a serene experience in Lagos. | Lekki-Ikoyi Link Bridge, The Ikoyi Club, Landmark Village, The National Museum, Falomo Bridge |
| Ikeja | The capital of Lagos State, known for its business districts, shopping malls, and entertainment centers. Popular with both tourists and business travelers due to its accessibility. | Computer Village, Ikeja City Mall, Kalakuta Museum, Jhalobia Recreation Park and Gardens, Muri Okunola Park |
| Surulere | A vibrant neighborhood that captures the essence of local Lagos culture. Known for its local markets and sports culture, making it a unique spot for those looking for authenticity. | National Stadium, Shitta Roundabout, Surulere Mall, Bola Ahmed Tinubu Park, Williams Street |
| Eko Atlantic | A modern city being built on reclaimed land, known for its futuristic designs and luxury living. Attracts investors and tourists looking for a unique urban experience in Lagos. | Eko Atlantic City, Victoria Island, Landmark Event Centre, Marina Bay |
| Lekki Phase 1 | An upscale residential area that combines luxury living with proximity to entertainment and recreational activities. Perfect for vacationers who enjoy high-end amenities and shopping. | Lekki Market, Lekki Arts and Crafts Market, Elegushi Beach, Landmark Beach, Lekki Leisure Lake |
| Badagry | A historical town known for its rich cultural heritage and significant landmarks. Ideal for tourists interested in history and culture, offering unique sights away from the city bustle. | Badagry Heritage Museum, Point of No Return, Seriki Abass cottage, Gberefu Beach, First Storey Building in Nigeria |
Understanding Airbnb License Requirements & STR Laws in Lagos (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Lagos. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lagos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Lagos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lagosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Retreat 3 BR, Pool & Spacious In Banana
Entire Place • 3 bedrooms
Magnificent 3bedroom duplex in banana island ikoyi
Entire Place • 3 bedrooms
Gorgeous 3 Bedroom Duplex on Banana Island, Ikoyi
Entire Place • N/A
4 Bedrooms house in Ogudu GRA
Entire Place • 4 bedrooms
The Deluxe - 4Bedroom Penthouse
Entire Place • 4 bedrooms
Cozy Farmhouse-Style two bedroom Duplex w/pool&gym
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lagos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lagos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxurystay.Ng | 5 | $132,038 | 80 | 4.94/5.0 |
| David | 13 | $103,226 | 159 | 4.87/5.0 |
| Churchill | 4 | $68,477 | 12 | 4.42/5.0 |
| Kaydee | 16 | $66,725 | 321 | 4.93/5.0 |
| Aliyu | 2 | $52,181 | 65 | 4.80/5.0 |
| Dauda | 10 | $50,827 | 311 | 4.86/5.0 |
| Bassem | 1 | $50,237 | 30 | 4.97/5.0 |
| Akeem | 1 | $35,648 | 20 | 4.85/5.0 |
| Maegan D | 1 | $30,612 | 42 | 4.83/5.0 |
| Sixteen By Sixteen Reservation | 5 | $29,157 | 102 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lagos.
Dive Deeper: Advanced Lagos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lagos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLagos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lagos
- The Lagos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 429 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lagos, Apartment/Condo properties are the most common (83.2%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.4%) offer potential for unique stay experiences.
Lagos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lagos
- The dominant room capacity in Lagos is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.3% of the active Airbnb listings in Lagos, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lagos.
Lagos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lagos
- The most common guest capacity trend in Lagos vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lagos STR market, accounting for 46.1% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lagos.
- On average, properties in Lagos are equipped to host 4.0 guests.
Lagos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lagos
- The most common availability pattern in Lagos falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lagos (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lagos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
242 listings
58% of total
2 Nights
88 listings
21.1% of total
3 Nights
25 listings
6% of total
4-6 Nights
15 listings
3.6% of total
7-29 Nights
4 listings
1% of total
30+ Nights
43 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Lagos is 1 Night, adopted by 58% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.1%) of the Lagos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Lagos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58% of Lagos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lagos.
Lagos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
164 listings
48.5% of total
Moderate
57 listings
16.9% of total
Firm
61 listings
18% of total
Strict
56 listings
16.6% of total
Cancellation Policy Insights for Lagos
- The prevailing Airbnb cancellation policy trend in Lagos is Flexible, used by 48.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.5% market standard in Lagos.
- Regularly review your cancellation policy against competitors and market demand shifts in Lagos.
Lagos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lagos
- The overall average booking lead time for vacation rentals in Lagos is 21 days.
- Guests book furthest in advance for stays during December (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Lagos.
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Lagos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lagos (2025)
Amenity Prevalence
Amenity Insights for Lagos
- Essential amenities in Lagos that guests expect include: Air conditioning, TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lagos: Air conditioning, TV, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lagos to stay competitive.
Lagos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lagos
- The typical guest profile for Airbnb in Lagos consists of predominantly international visitors (87%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.1% of guests.
- Key international markets include United States (36.5%) and United Kingdom (23.1%).
- Top languages spoken are English (71%) followed by French (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lagos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ibeju | 19 | $873 | $112.27 | 32% |
| Eko Atlantic | 14 | $764 | $199.34 | 25% |
| Falomo | 114 | $679 | $160.18 | 30% |
| Djako Daho | 46 | $476 | $53.00 | 40% |
| Moba | 219 | $424 | $116.23 | 29% |
| Ajah | 14 | $422 | $93.53 | 36% |
| Ojomu | 81 | $418 | $94.95 | 29% |
| Ikate | 190 | $407 | $103.18 | 29% |
| Animashawun | 13 | $382 | $53.62 | 33% |
| Lekki | 80 | $369 | $122.35 | 31% |