Ibadan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oyo, Nigeria
Is Airbnb profitable in Ibadan in 2025? Explore comprehensive Airbnb analytics for Ibadan, Oyo, Nigeria to uncover income potential. This 2025 STR market report for Ibadan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Ibadan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ibadan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ibadan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ibadan (2025)
Understanding the monthly revenue variations for Airbnb listings in Ibadan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ibadan is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ibadan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,917+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $648 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $256 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $123, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ibadan
Ibadan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ibadan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ibadan:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ibadan
Average Daily Rate (ADR) Airbnb Trends in Ibadan (2025)
Effective short term rental pricing strategy in Ibadan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ibadan typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Ibadan
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Airbnb Seasonality Analysis & Trends in Ibadan (2025)
Peak Season (May, June, April)
- Revenue averages $954 per month
- Occupancy rates average 29.2%
- Daily rates average $68
Shoulder Season
- Revenue averages $528 per month
- Occupancy maintains around 25.0%
- Daily rates hold near $65
Low Season (January, March, September)
- Revenue drops to average $409 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $64
Seasonality Insights for Ibadan
- The Airbnb seasonality in Ibadan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ibadan's highest earning potential, with monthly revenues capable of climbing to $1,022, occupancy reaching a high of 38.7%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $331, occupancy could drop to 21.1%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ibadan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ibadan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ibadan (2025)
Exploring the top neighborhoods for short-term rentals in Ibadan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jericho | A popular choice for locals and expatriates due to its quiet environment and proximity to major facilities. It boasts beautiful residential areas, parks, and good road networks. | Ibadan National Museum, Cocoa House, Agodi Gardens, University of Ibadan, Bodija Market |
| Bodija | Known for its vibrant market and residential areas, Bodija is appealing to people looking for convenience and lively atmosphere. It features a variety of eateries and shops. | Bodija Market, Ibadan Shopping Mall, Wasiu Ayinde Barrister Theatre, Cocoa House |
| Akobo | A growing suburb with affordable housing and easy access to major roads. Akobo attracts young families and individuals seeking proximity to the city center. | Kakanfo Inn, IITA Forest Reserve, Agodi Gardens |
| Old Bodija | This area offers a mix of residential and commercial properties. Known for its spacious homes and accessibility to schools, hospitals, and shopping centers. | University College Hospital, Cocoa House, Agodi Gardens |
| Ring Road | A major commercial and transportation hub in Ibadan, popular for its nightlife and entertainment options, making it excellent for short-term rentals. | Cocoa Mall, Palace of the Olubadan of Ibadan, Cultural Centre |
| Ibadan North | A well-established community with several attractions and amenities. It has a blend of historical landmarks and modern conveniences. | Ibadan National Museum, Mapo Hall, University of Ibadan |
| Iwo Road | An emerging area known for transport and connectivity to other towns, attracting travelers and short-term visitors. | Iwo Road Market, Bodija Market |
| Sango | A vibrant area with lots of activity and local culture, attracting tourists and visitors who want to experience local life in Ibadan. | Sango Market, Agodi Gardens, Ibadan National Museum |
Understanding Airbnb License Requirements & STR Laws in Ibadan (2025)
While Ibadan, Oyo, Nigeria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ibadan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ibadan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ibadanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tastefully furnished Double_Duplexes
Entire Place • 13 bedrooms
Distinction
Entire Place • 4 bedrooms
Tastefully furnished Full A_Duplex
Entire Place • 6 bedrooms
Milestone
Entire Place • 4 bedrooms
Modern Service Apartment with Amazing Balcony View
Entire Place • 1 bedroom
Modern & Affordable One Bedroom Service Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ibadan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ibadan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oladipo | 7 | $67,922 | 18 | 2.04/5.0 |
| Abiodun | 3 | $41,621 | 20 | 3.33/5.0 |
| Bolaji | 2 | $20,595 | 13 | 4.92/5.0 |
| Victor | 12 | $9,619 | 222 | 4.86/5.0 |
| Tayo | 5 | $7,420 | 17 | 4.85/5.0 |
| Malcolm | 1 | $5,762 | 4 | 5.00/5.0 |
| Rebecca | 2 | $5,607 | 31 | 4.45/5.0 |
| Host #62073249 | 1 | $3,880 | 1 | 0.00/5.0 |
| Adedimeji | 1 | $3,665 | 9 | 4.89/5.0 |
| Bookie | 1 | $2,965 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ibadan.
Dive Deeper: Advanced Ibadan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ibadan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIbadan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ibadan
- The Ibadan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ibadan, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.9% portion, catering likely to families or larger groups.
Ibadan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ibadan
- The dominant room capacity in Ibadan is 1 bedroom listings, making up 57.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 73.4% of the active Airbnb listings in Ibadan, indicating a high concentration in these sizes.
- With over half the market (57.8%) consisting of studios or 1-bedroom units, Ibadan is particularly well-suited for individuals or couples.
- A significant 31.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ibadan.
Ibadan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ibadan
- The most common guest capacity trend in Ibadan vacation rentals is listings accommodating 2 guests (48.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ibadan STR market, accounting for 62.2% of listings.
- A significant 48.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ibadan.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ibadan.
- On average, properties in Ibadan are equipped to host 3.8 guests.
Ibadan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ibadan
- The most common availability pattern in Ibadan falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ibadan (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ibadan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
53.3% of total
2 Nights
8 listings
17.8% of total
3 Nights
12 listings
26.7% of total
30+ Nights
1 listings
2.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ibadan is 1 Night, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.1%) of the Ibadan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.3% of Ibadan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ibadan.
Ibadan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
40% of total
Moderate
15 listings
42.9% of total
Firm
2 listings
5.7% of total
Strict
4 listings
11.4% of total
Cancellation Policy Insights for Ibadan
- The prevailing Airbnb cancellation policy trend in Ibadan is Moderate, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 82.9% of listings offering Flexible or Moderate policies. This suggests guests in Ibadan may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Ibadan.
- Using a Strict policy might deter some guests, as only 11.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ibadan.
Ibadan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ibadan
- The overall average booking lead time for vacation rentals in Ibadan is 32 days.
- Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Ibadan.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Ibadan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ibadan (2025)
Amenity Prevalence
Amenity Insights for Ibadan
- Essential amenities in Ibadan that guests expect include: TV, Air conditioning, Free parking on premises, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Iron, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ibadan: TV, Air conditioning, Free parking on premises, Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Cooking basics or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ibadan to stay competitive.
Ibadan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ibadan
- The typical guest profile for Airbnb in Ibadan consists of predominantly international visitors (75%), with top international origins including Nigeria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 24.7% of guests.
- Key international markets include United States (37%) and Nigeria (24.7%).
- Top languages spoken are English (76.3%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Nigeria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ibadan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ibeju | 14 | $1,106 | $115.63 | 40% |
| Eko Atlantic | 11 | $911 | $180.35 | 27% |
| Falomo | 85 | $851 | $164.07 | 30% |
| Ajah | 10 | $670 | $87.81 | 46% |
| Moba | 171 | $541 | $116.71 | 33% |
| Djako Daho | 41 | $534 | $50.61 | 43% |
| Ojomu | 69 | $518 | $80.79 | 33% |
| Ikate | 154 | $510 | $97.72 | 29% |
| Igboefon | 80 | $470 | $96.40 | 30% |
| Lagos | 350 | $466 | $82.16 | 33% |