Skopje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Skopje Region, North Macedonia
Is Airbnb profitable in Skopje in 2025? Explore comprehensive Airbnb analytics for Skopje, Skopje Region, North Macedonia to uncover income potential. This 2025 STR market report for Skopje, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 958 active listings.
Whether you're considering an Airbnb investment in Skopje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skopje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skopje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skopje (2025)
Understanding the monthly revenue variations for Airbnb listings in Skopje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skopje is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skopje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,172+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $847 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $533 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $241, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skopje
Skopje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skopje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skopje:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skopje
Average Daily Rate (ADR) Airbnb Trends in Skopje (2025)
Effective short term rental pricing strategy in Skopje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skopje typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Skopje
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Airbnb Seasonality Analysis & Trends in Skopje (2025)
Peak Season (May, June, April)
- Revenue averages $792 per month
- Occupancy rates average 41.2%
- Daily rates average $51
Shoulder Season
- Revenue averages $592 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $51
Low Season (January, February, March)
- Revenue drops to average $469 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $49
Seasonality Insights for Skopje
- The Airbnb seasonality in Skopje shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skopje's highest earning potential, with monthly revenues capable of climbing to $839, occupancy reaching a high of 47.5%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $457, occupancy could drop to 32.8%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skopje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skopje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skopje (2025)
Exploring the top neighborhoods for short-term rentals in Skopje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Skopje's bustling hub filled with historical monuments, shops, and restaurants. An ideal place for tourists wanting to explore the cultural heritage and vibrant life of the city. | Macedonia Square, Stone Bridge, Mother Teresa Memorial House, Skopje Fortress, Old Bazaar |
| Old Bazaar (Stara Čaršija) | An area rich in history and culture, known for its traditional architecture and local businesses. Great for showcasing the authentic Skopje experience. | Church of St. Spas, Kapan An, Suli An, Skopje City Museum, Mustafa Pasha Mosque |
| Vardar River Promenade | A scenic area along the river, perfect for leisure walks and dining. Attracts visitors for its beautiful views and relaxation opportunities. | Vardar River, Art Bridge, Horse Fountain, Skopje Aqueduct, Kale Park |
| Ljubović Hill | A quieter residential area offering views of the city and nature. Attractive for those who seek a peaceful stay while being close to the city. | Ljubović Park, Vodno Mountain, Kale Fortress nearby, hiking trails |
| Karposh | A lively neighborhood with a mix of locals and tourists, known for its cafes, nightlife, and shopping. Excellent for those looking for a vibrant community feel. | Chifte Amam, Karposh Area Parks, City Mall Skopje, Vibrant nightlife spots |
| Novo Selo | A historical area that retains much of its traditional charm, making it a unique location for visitors who want to explore further from central attractions. | Sudzhi's House, Cultural Heritage Sites, Locally owned eateries and shops |
| Aerodrom | A modern, residential area located close to the airport and offering plenty of amenities. Good for travelers needing quick access to transport. | City parks, Nearby shopping centers, Easy access to airport |
| Vodno | Best known for the Vodno Mountain and the Millennium Cross, this area attracts nature lovers and those seeking outdoor activities. | Millennium Cross, Hiking and biking trails, Natural parks, Scenic views of Skopje |
Understanding Airbnb License Requirements & STR Laws in Skopje (2025)
While Skopje, Skopje Region, North Macedonia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skopje to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Skopje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skopjebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Golden Delight Central Apartment
Entire Place • 5 bedrooms
Lux House with own parking in Skopje
Entire Place • 3 bedrooms
Diamond Residences-Cozy Luxury & Minimalist Charm
Entire Place • 2 bedrooms
Sunrise Sky Lux Apartment,33rd floor, Pool&Fitness
Entire Place • 2 bedrooms
PentLux50 - The Penthouse in the heart of Skopje
Entire Place • 1 bedroom
MountainView Spa & Fitness, Parking, Shopping Mall
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skopje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skopje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dragan | 6 | $87,389 | 123 | 4.96/5.0 |
| Nikolce | 10 | $84,727 | 93 | 3.81/5.0 |
| Micki | 14 | $79,460 | 413 | 3.89/5.0 |
| Filip | 9 | $74,882 | 326 | 4.90/5.0 |
| Rahela | 9 | $60,569 | 199 | 4.77/5.0 |
| Theo | 3 | $52,540 | 65 | 5.00/5.0 |
| Trajce | 1 | $42,412 | 56 | 4.88/5.0 |
| Dimce | 7 | $41,335 | 436 | 4.24/5.0 |
| Suzana Biljana | 5 | $40,358 | 1042 | 4.79/5.0 |
| Sanja | 14 | $40,310 | 392 | 3.37/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skopje.
Dive Deeper: Advanced Skopje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skopje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkopje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skopje
- The Skopje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 958 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skopje, Apartment/Condo properties are the most common (95.3%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Skopje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skopje
- The dominant room capacity in Skopje is 1 bedroom listings, making up 60.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Skopje, indicating a high concentration in these sizes.
- With over half the market (60.6%) consisting of studios or 1-bedroom units, Skopje is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Skopje.
Skopje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skopje
- The most common guest capacity trend in Skopje vacation rentals is listings accommodating 4 guests (36.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Skopje STR market, accounting for 60.4% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skopje.
- On average, properties in Skopje are equipped to host 3.6 guests.
Skopje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skopje
- The most common availability pattern in Skopje falls within the 271-366 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Skopje (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skopje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
447 listings
50.1% of total
2 Nights
266 listings
29.8% of total
3 Nights
66 listings
7.4% of total
4-6 Nights
48 listings
5.4% of total
7-29 Nights
15 listings
1.7% of total
30+ Nights
50 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Skopje is 1 Night, adopted by 50.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.9%) of the Skopje Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.1% of Skopje hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skopje.
Skopje Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.6% of total
Flexible
335 listings
42.7% of total
Moderate
285 listings
36.3% of total
Firm
66 listings
8.4% of total
Strict
94 listings
12% of total
Cancellation Policy Insights for Skopje
- The prevailing Airbnb cancellation policy trend in Skopje is Flexible, used by 42.7% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Skopje may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.7% market standard in Skopje.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Skopje.
Skopje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skopje
- The overall average booking lead time for vacation rentals in Skopje is 31 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Skopje.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Skopje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skopje (2025)
Amenity Prevalence
Amenity Insights for Skopje
- Essential amenities in Skopje that guests expect include: Wifi, Kitchen, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Skopje: Wifi, Kitchen, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, Kitchen, TV, Air conditioning.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Skopje to stay competitive.
Skopje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skopje
- The typical guest profile for Airbnb in Skopje consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 3.4% of guests.
- Key international markets include Türkiye (12.9%) and United States (10%).
- Top languages spoken are English (41.1%) followed by Turkish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skopje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Πλάκα Λιτοχώρου | 13 | $1,241 | $177.48 | 39% |
| Lagadin | 11 | $1,034 | $150.29 | 28% |
| Neapoli Municipal Unit | 23 | $939 | $66.02 | 49% |
| Velestovo | 16 | $926 | $94.01 | 37% |
| Θέρμη | 115 | $882 | $86.24 | 44% |
| Thessaloniki Municipal Unit | 2,999 | $817 | $77.02 | 42% |
| Edessa | 19 | $811 | $97.86 | 34% |
| Νέοι Επιβάτες | 81 | $811 | $99.06 | 42% |
| Kastoria | 51 | $806 | $97.37 | 36% |