Lesja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Innlandet, Norway
Is Airbnb profitable in Lesja in 2025? Explore comprehensive Airbnb analytics for Lesja, Innlandet, Norway to uncover income potential. This 2025 STR market report for Lesja, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Lesja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lesja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lesja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lesja (2025)
Understanding the monthly revenue variations for Airbnb listings in Lesja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lesja is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lesja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,084+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $431, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lesja
Lesja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lesja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lesja:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lesja
Average Daily Rate (ADR) Airbnb Trends in Lesja (2025)
Effective short term rental pricing strategy in Lesja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lesja typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Lesja
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Airbnb Seasonality Analysis & Trends in Lesja (2025)
Peak Season (July, September, August)
- Revenue averages $1,430 per month
- Occupancy rates average 47.9%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,039 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $120
Low Season (January, March, October)
- Revenue drops to average $753 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $122
Seasonality Insights for Lesja
- The Airbnb seasonality in Lesja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lesja's highest earning potential, with monthly revenues capable of climbing to $1,674, occupancy reaching a high of 55.1%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $655, occupancy could drop to 24.7%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lesja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lesja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lesja (2025)
Exploring the top neighborhoods for short-term rentals in Lesja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lesja Village | Central location with proximity to natural attractions and cultural sites. Ideal for travelers seeking a rural escape with access to outdoor activities. | Lesja Church, Lesja Heritage Centre, Glittertind Mountain, Rondane National Park, Lendbreen Glacier |
| Dovrefjell | A popular destination for nature enthusiasts and hikers. Known for stunning landscapes and the unique wildlife of Dovrefjell-Sunndalsfjella National Park. | Dovrefjell-Sunndalsfjella National Park, Snøhetta Mountain, Historical Sites of the Besseggen Ridge, Bison Watching |
| Rondane National Park | Famous for its beautiful mountain scenery and hiking trails. Excellent for adventure tourists and those wanting to explore Norway's natural beauty. | Rondane Mountain Range, Hiking Trails, Besseggen Ridge, Sighting Wild Reindeer |
| Lesjaskog | Quaint village known for its peaceful atmosphere and connection to nature; perfect for relaxing retreats. | Lesjaskogsvatnet Lake, Hiking Trails Nearby, Fishing Spots, Local Folklore and Culture |
| Kroken | A charming area with local amenities and beautiful landscapes, suitable for family stays and group activities. | Local Parks, Fishing Opportunities, Scenic Trails Nearby |
| Skjåk | Located close to Lesja, this area offers access to multiple outdoor activities and a cozy village ambiance. | Gardnos Meteorite, Skjåk Church, Galdhopiggen Peak Nearby |
| Atnbruflaten | A scenic part of the region known for its traditional Norwegian architecture and natural beauty, great for culture seekers. | Local Architecture, Nature Walks, Cultural Experiences |
| Gausdal | A nearby area with extensive hiking and skiing opportunities, popular among winter sports enthusiasts. | Gausdal Ski Center, Cross-Country Skiing Trails, Beautiful Scenery |
Understanding Airbnb License Requirements & STR Laws in Lesja (2025)
While Lesja, Innlandet, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lesja to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lesja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lesjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Storstugu Søre Traasdahl hyttun No 1.
Entire Place • 3 bedrooms
Cheerful house - Dog sledding and nature experience
Entire Place • 3 bedrooms
Loftstugu Søre Traasdahl No 3.
Entire Place • 3 bedrooms
New traditional farm building - Memorable stay
Entire Place • 4 bedrooms
Langstugu Søre Traasdahl cabin tune No 2.
Entire Place • 1 bedroom
Cabin w/ 13 beds and WiFi. Family friendly.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lesja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lesja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bjørn Johan | 4 | $72,938 | 403 | 4.91/5.0 |
| Kjersti | 2 | $25,644 | 266 | 4.98/5.0 |
| Oddbjørg | 1 | $22,410 | 152 | 4.96/5.0 |
| Aasmund Og Anne Marie | 2 | $14,775 | 129 | 4.84/5.0 |
| Ingfrid | 1 | $13,335 | 72 | 4.85/5.0 |
| Marianne | 1 | $8,504 | 10 | 4.70/5.0 |
| Lennart | 1 | $7,754 | 29 | 4.93/5.0 |
| Host #154031779 | 1 | $7,531 | 0 | 0.00/5.0 |
| Einar | 1 | $6,813 | 20 | 4.95/5.0 |
| Anette | 1 | $5,986 | 324 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lesja.
Dive Deeper: Advanced Lesja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lesja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLesja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lesja
- The Lesja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lesja, Outdoor/Unique properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Lesja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lesja
- The dominant room capacity in Lesja is 3 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Lesja, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lesja.
Lesja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lesja
- The most common guest capacity trend in Lesja vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lesja STR market, accounting for 70.8% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lesja.
- On average, properties in Lesja are equipped to host 6.1 guests.
Lesja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lesja
- The most common availability pattern in Lesja falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lesja (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lesja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
60.9% of total
2 Nights
9 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lesja is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Lesja Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Lesja hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lesja.
Lesja Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
50% of total
Moderate
9 listings
40.9% of total
Firm
1 listings
4.5% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Lesja
- The prevailing Airbnb cancellation policy trend in Lesja is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 90.9% of listings offering Flexible or Moderate policies. This suggests guests in Lesja may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Lesja.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lesja.
Lesja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lesja
- The overall average booking lead time for vacation rentals in Lesja is 59 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Lesja.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Lesja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lesja (2025)
Amenity Prevalence
Amenity Insights for Lesja
- Essential amenities in Lesja that guests expect include: Dishes and silverware, Free parking on premises, Smoke alarm, Kitchen, Cooking basics, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lesja: Dishes and silverware, Free parking on premises, Smoke alarm, Kitchen, Cooking basics, Refrigerator.
- Prioritize adding missing essentials: Kitchen, Cooking basics, Refrigerator.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lesja to stay competitive.
Lesja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lesja
- The typical guest profile for Airbnb in Lesja consists of predominantly international visitors (71%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 28.7% of guests.
- Key international markets include Norway (28.7%) and Germany (13.2%).
- Top languages spoken are English (39.7%) followed by German (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lesja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Geiranger | 12 | $3,404 | $447.12 | 56% |
| Øverøyane | 12 | $1,678 | $173.52 | 37% |
| Rauma | 57 | $1,672 | $205.19 | 38% |
| Lærdalsøyri | 17 | $1,648 | $165.69 | 50% |
| Aure | 22 | $1,603 | $172.54 | 37% |
| Sogndal | 230 | $1,552 | $179.43 | 43% |
| Kvenvær | 12 | $1,415 | $189.39 | 35% |
| Sunndal | 20 | $1,377 | $125.86 | 42% |
| Isfjorden | 40 | $1,364 | $180.86 | 39% |
| Vestre Slidre | 37 | $1,356 | $160.47 | 34% |