Lom Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Innlandet, Norway
Is Airbnb profitable in Lom in 2025? Explore comprehensive Airbnb analytics for Lom, Innlandet, Norway to uncover income potential. This 2025 STR market report for Lom, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Lom, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lom Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lom Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lom (2025)
Understanding the monthly revenue variations for Airbnb listings in Lom is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lom is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lom across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,421 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lom
Lom Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lom STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lom:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lom
Average Daily Rate (ADR) Airbnb Trends in Lom (2025)
Effective short term rental pricing strategy in Lom involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lom typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Lom
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Airbnb Seasonality Analysis & Trends in Lom (2025)
Peak Season (June, April, July)
- Revenue averages $2,663 per month
- Occupancy rates average 48.7%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,807 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $140
Low Season (February, March, November)
- Revenue drops to average $794 per month
- Occupancy decreases to average 16.6%
- Daily rates adjust to average $135
Seasonality Insights for Lom
- The Airbnb seasonality in Lom shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lom's highest earning potential, with monthly revenues capable of climbing to $2,739, occupancy reaching a high of 58.0%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $669, occupancy could drop to 15.4%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lom.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lom seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lom (2025)
Exploring the top neighborhoods for short-term rentals in Lom? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lom sentrum | The charming center of Lom is rich in history and culture, making it a great spot for tourists exploring the region. Visitors love its quaint shops, cozy cafés, and proximity to nature. | Lom Stave Church, Lom Museum, Peer Gynt Road, Jotunheimen National Park, Sognefjellet Mountain Road |
| Bøverdalen | A picturesque valley known for its stunning landscapes and easy access to outdoor activities. Great for those seeking adventure in hiking, skiing, and nature experiences. | Bøverdalen Valley, Galdhøpiggen, Jotunheimen hiking trails, Skiing in the winter, Fishing in the rivers |
| Grotli | Known for its scenic beauty and outdoor activities, Grotli is a great location for those looking to connect with nature. It attracts tourists seeking tranquility and adventure alike. | Grotli Mountain Lodge, Hiking trails in the area, Skiing opportunities, Stunning viewpoints |
| Skjåk | This beautiful area provides access to breathtaking nature and is less crowded than other tourist areas. It is ideal for tourists looking for a peaceful getaway. | Skjåk Landscape Protection Area, Hiking routes, Local farms and culture, Traditional Norwegian architecture |
| Jotunheimen | Home to some of Norway's highest peaks, Jotunheimen is a popular destination for hiking and mountaineering. Ideal for those who enjoy outdoor sports and stunning views. | Besseggen Ridge, Galdhøpiggen, Glittertind, Hiking trails, Stunning mountain lakes |
| Norsk Fjellmuseum | This museum in Lom showcases regional culture and history, attracting those interested in Norwegian heritage and the natural environment of the area. | Exhibits on Norwegian mountain culture, Local history displays, Traditional crafts, Nature exhibitions |
| Galdhøpiggen | As Norway's highest peak, Galdhøpiggen attracts outdoor enthusiasts and climbers. It's a unique spot for adventurous tourists. | Summit hikes, Spectacular views, Guided climbing experiences |
| Hågård | A secluded area providing privacy and tranquility, perfect for those looking to escape the hustle and bustle. It offers a cozy stay amidst nature. | Peaceful retreats, Nature walks, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Lom (2025)
While Lom, Innlandet, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lom to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lom (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lombased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming little house in Lom- short way to the mountains!
Entire Place • 4 bedrooms
Downtown single-family home in Lom
Entire Place • 5 bedrooms
Moderne og supersentralt i Lom
Entire Place • 2 bedrooms
Fantastic cottage mountain view Galdhøpiggen/Lom
Entire Place • 3 bedrooms
Cabin in Bøverdalen
Entire Place • 3 bedrooms
Lom Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lom (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lom based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rønnaug | 1 | $51,818 | 22 | 4.95/5.0 |
| Stig Roar | 1 | $38,825 | 24 | 4.83/5.0 |
| Host #332601157 | 1 | $34,777 | 8 | 5.00/5.0 |
| Stein | 1 | $28,841 | 54 | 5.00/5.0 |
| Svein | 1 | $28,607 | 40 | 4.90/5.0 |
| Stein Are | 1 | $25,950 | 6 | 4.83/5.0 |
| Liv | 1 | $24,446 | 53 | 4.75/5.0 |
| Erik | 1 | $23,809 | 15 | 5.00/5.0 |
| Vidar | 1 | $23,219 | 51 | 4.92/5.0 |
| Aud Og Morten | 2 | $22,835 | 771 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lom.
Dive Deeper: Advanced Lom STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lom. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLom Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lom
- The Lom Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lom, Outdoor/Unique properties are the most common (59%), reflecting the local real estate landscape.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Lom Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lom
- The dominant room capacity in Lom is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.0% of the active Airbnb listings in Lom, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lom.
Lom Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lom
- The most common guest capacity trend in Lom vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lom STR market, accounting for 46.2% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lom.
- On average, properties in Lom are equipped to host 4.1 guests.
Lom Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lom
- The most common availability pattern in Lom falls within the 181-270 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lom (56.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lom Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
42.4% of total
2 Nights
13 listings
39.4% of total
3 Nights
2 listings
6.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
3 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lom is 1 Night, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Lom Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.4% of Lom hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lom.
Lom Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
54.8% of total
Moderate
9 listings
29% of total
Firm
5 listings
16.1% of total
Cancellation Policy Insights for Lom
- The prevailing Airbnb cancellation policy trend in Lom is Flexible, used by 54.8% of listings.
- The market strongly favors guest-friendly terms, with 83.8% of listings offering Flexible or Moderate policies. This suggests guests in Lom may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.8% market standard in Lom.
- Given the high prevalence of Flexible policies (54.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Lom.
Lom STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lom
- The overall average booking lead time for vacation rentals in Lom is 60 days.
- Guests book furthest in advance for stays during May (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Lom.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Lom averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lom (2025)
Amenity Prevalence
Amenity Insights for Lom
- Essential amenities in Lom that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lom: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lom to stay competitive.
Lom Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lom
- The typical guest profile for Airbnb in Lom consists of predominantly international visitors (71%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 28.7% of guests.
- Key international markets include Norway (28.7%) and Sweden (10.2%).
- Top languages spoken are English (38.7%) followed by Norwegian (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lom Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aurlandsvangen | 19 | $4,020 | $221.12 | 61% |
| Flåm | 19 | $3,728 | $231.14 | 71% |
| Geiranger | 12 | $3,404 | $447.12 | 56% |
| Undredal | 10 | $2,908 | $212.66 | 61% |
| Aurland | 20 | $2,016 | $204.75 | 58% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Hemsedal | 311 | $1,758 | $280.78 | 35% |
| Øverøyane | 12 | $1,678 | $173.52 | 37% |
| Rauma | 57 | $1,672 | $205.19 | 38% |