Oslo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oslo, Norway
Is Airbnb profitable in Oslo in 2025? Explore comprehensive Airbnb analytics for Oslo, Oslo, Norway to uncover income potential. This 2025 STR market report for Oslo, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 5,889 active listings.
Whether you're considering an Airbnb investment in Oslo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oslo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oslo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oslo (2025)
Understanding the monthly revenue variations for Airbnb listings in Oslo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oslo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oslo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,210+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,721 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $832, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oslo
Oslo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oslo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oslo:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oslo
Average Daily Rate (ADR) Airbnb Trends in Oslo (2025)
Effective short term rental pricing strategy in Oslo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oslo typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Oslo
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Airbnb Seasonality Analysis & Trends in Oslo (2025)
Peak Season (August, May, June)
- Revenue averages $2,608 per month
- Occupancy rates average 53.4%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,058 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $144
Low Season (January, February, November)
- Revenue drops to average $1,735 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $143
Seasonality Insights for Oslo
- The Airbnb seasonality in Oslo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oslo's highest earning potential, with monthly revenues capable of climbing to $2,943, occupancy reaching a high of 63.3%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,692, occupancy could drop to 40.9%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oslo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oslo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oslo (2025)
Exploring the top neighborhoods for short-term rentals in Oslo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grünerløkka | A vibrant and trendy neighborhood filled with art, cafes, and parks. Known for its bohemian atmosphere, Grünerløkka attracts young professionals and tourists who appreciate culture and nightlife. | Aker Brygge, Munch Museum, Mathallen Food Hall, Birkelunden Park, Grünerløkka Street Art |
| Oslo City Centre | The bustling heart of Oslo, featuring shops, restaurants, and cultural landmarks. Ideal for visitors seeking convenience and access to Oslo's main attractions. | Oslo Opera House, Karl Johans gate, National Gallery, Oslo Cathedral, Akershus Fortress |
| Majorstuen | A popular and affluent residential area known for its shopping and proximity to parks. It attracts both families and tourists looking for a lively urban experience. | Bogstadveien Shopping Street, Frogner Park, Vigeland Sculpture Park, Majorstuen Metro Station |
| Frogner | A beautiful and upscale district characterized by historical architecture and green spaces. Appeals to tourists wanting a more laid-back and elegant atmosphere. | Vigeland Park, Frogner Park, Norsk Folkemuseum, Frognerbadet |
| Frognerstranda | A picturesque waterfront area along the Oslo fjord, perfect for relaxation and outdoor activities. Popular with tourists during the summer months. | Oslo Fjord, Jakobsen's Beach, Beach cafes, Båthavna Cafe |
| Tøyen | An up-and-coming neighborhood with a multicultural vibe, trendy cafes, and proximity to museums. Attracts young travelers interested in culture and diversity. | Vikingskipshuset, Munch Museum, Botanical Garden, Tøyen Park |
| Holmenkollen | Famous for its ski jump and stunning views over Oslo, Holmenkollen is ideal for those looking for a sporty or nature-focused stay. | Holmenkollen Ski Museum, Ski Jump, Nordmarka Trails, Holmenkollen Park |
| Bærum | Suburb located just outside Oslo, known for its family-friendly environment and access to nature. A peaceful alternative for travelers looking for a quieter stay. | Sandvika Shopping Center, Bærums Verk, Kolsås Mountain, Beach at Kadettangen |
Understanding Airbnb License Requirements & STR Laws in Oslo (2025)
While Oslo, Oslo, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oslo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Oslo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oslobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oslo Luxury Family home 140m2 3/4bed Royal palace
Entire Place • 3 bedrooms
Central 4BR Loft w/ Peaceful Terrace & Huge Garden
Entire Place • 4 bedrooms
Luxurious and Central Apartment
Entire Place • 3 bedrooms
Penthouse, In the heart of Oslo City Centre
Entire Place • 4 bedrooms
Villa on Grefsen
Entire Place • 5 bedrooms
Modern 3bed room sea view apartment @ Oslo Barcode
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oslo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oslo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urban | 96 | $1,673,791 | 8885 | 4.46/5.0 |
| Dinbnb | 22 | $717,976 | 486 | 4.70/5.0 |
| Senthilkumar | 6 | $441,767 | 439 | 4.91/5.0 |
| Petter | 10 | $425,985 | 646 | 4.82/5.0 |
| Jan | 10 | $423,445 | 1175 | 4.90/5.0 |
| Kevin | 18 | $401,816 | 641 | 4.89/5.0 |
| Alex | 18 | $340,322 | 341 | 4.83/5.0 |
| Haakon | 11 | $325,333 | 858 | 4.61/5.0 |
| Hans Fabian | 8 | $296,619 | 434 | 4.65/5.0 |
| Kawa Eiendom AS | 12 | $281,395 | 375 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oslo.
Dive Deeper: Advanced Oslo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oslo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOslo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oslo
- The Oslo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 5,889 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oslo, Apartment/Condo properties are the most common (90.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.2%) offer potential for unique stay experiences.
Oslo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oslo
- The dominant room capacity in Oslo is 1 bedroom listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Oslo, indicating a high concentration in these sizes.
Oslo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oslo
- The most common guest capacity trend in Oslo vacation rentals is listings accommodating 2 guests (30.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oslo STR market, accounting for 55.1% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oslo.
- On average, properties in Oslo are equipped to host 3.2 guests.
Oslo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oslo
- The most common availability pattern in Oslo falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oslo (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oslo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
885 listings
16% of total
2 Nights
1592 listings
28.8% of total
3 Nights
834 listings
15.1% of total
4-6 Nights
707 listings
12.8% of total
7-29 Nights
268 listings
4.9% of total
30+ Nights
1235 listings
22.4% of total
Key Insights
- The most prevalent minimum stay requirement in Oslo is 2 Nights, adopted by 28.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.4%) caters to monthly stays (30+ nights) in Oslo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.8% of Oslo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oslo.
Oslo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
0.1% of total
Flexible
1606 listings
29% of total
Moderate
1953 listings
35.2% of total
Firm
1124 listings
20.3% of total
Strict
851 listings
15.4% of total
Cancellation Policy Insights for Oslo
- The prevailing Airbnb cancellation policy trend in Oslo is Moderate, used by 35.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.2% market standard in Oslo.
- Regularly review your cancellation policy against competitors and market demand shifts in Oslo.
Oslo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oslo
- The overall average booking lead time for vacation rentals in Oslo is 37 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Oslo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Oslo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oslo (2025)
Amenity data is currently unavailable for Oslo.
Oslo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oslo
- The typical guest profile for Airbnb in Oslo consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 17.6% of guests.
- Key international markets include Norway (17.6%) and United States (15.7%).
- Top languages spoken are English (42.3%) followed by French (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oslo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 61 | $2,316 | $246.51 | 37% |
| Krødsherad | 82 | $1,970 | $223.92 | 38% |
| Starrkärr och Näs | 13 | $1,844 | $237.38 | 21% |
| Frogn | 42 | $1,728 | $215.89 | 37% |
| Flå | 91 | $1,713 | $219.26 | 35% |
| Fenstad | 13 | $1,656 | $169.23 | 35% |
| Enebakk | 38 | $1,606 | $134.26 | 49% |
| Budor | 48 | $1,586 | $211.87 | 33% |
| Nord-Odal | 11 | $1,532 | $198.11 | 41% |
| Norefjell | 71 | $1,526 | $247.10 | 31% |