Horten Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestfold og Telemark, Norway
Is Airbnb profitable in Horten in 2025? Explore comprehensive Airbnb analytics for Horten, Vestfold og Telemark, Norway to uncover income potential. This 2025 STR market report for Horten, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Horten, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horten Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horten Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horten (2025)
Understanding the monthly revenue variations for Airbnb listings in Horten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horten is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horten across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,012 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,080 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $556, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horten
Horten Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horten:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horten
Average Daily Rate (ADR) Airbnb Trends in Horten (2025)
Effective short term rental pricing strategy in Horten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horten typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Horten
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Airbnb Seasonality Analysis & Trends in Horten (2025)
Peak Season (August, July, April)
- Revenue averages $2,026 per month
- Occupancy rates average 48.9%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,419 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $143
Low Season (January, February, October)
- Revenue drops to average $1,152 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $134
Seasonality Insights for Horten
- The Airbnb seasonality in Horten shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horten's highest earning potential, with monthly revenues capable of climbing to $2,234, occupancy reaching a high of 54.1%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,118, occupancy could drop to 32.5%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horten.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horten seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horten (2025)
Exploring the top neighborhoods for short-term rentals in Horten? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Horten | The heart of Horten with easy access to shops, restaurants, and the waterfront. Ideal for tourists wanting to experience local culture and enjoy convenient amenities. | Horten Coastal Culture Centre, Borre National Park, Midgard Historical Centre, Norske Bellevue, Horten Marina |
| Borre | Famous for its historical significance and proximity to beautiful beaches. Great for tourists interested in history and outdoor activities. | Borre Mounds, Borre Beach, Borre National Park, Viking Ship Museum, Viking burial mounds |
| Vesterøy | A beautiful island near Horten with stunning nature and serene environments. Perfect for guests looking for a peaceful getaway by the water. | Vesterøy Beach, Hiking trails, Local art galleries, Scenic viewpoints, Fishing spots |
| Sande | A nearby town offering a quaint Norwegian experience. Suitable for families and those looking for a more laid-back atmosphere with local charm. | Sande Nature Reserve, Tangen Park, local markets, Røysland Farm, Sande Art Gallery |
| Karljohansvern | A historical naval base area with unique architecture and historical significance. Good for cultural tourists and history enthusiasts. | Maritime Museum, Old Naval Buildings, Coastal walks, Art installations, Historical sites |
| Asker | A short distance from Horten, popular with those looking for urban amenities and access to nature. Appeals to business travelers and nature lovers alike. | Asker Museum, Beaches, Local parks, Shopping centers, Restaurants |
| Haugesund | A vibrant coastal town offering rich culture, festivals, and nightlife. Great for tourists looking for lively entertainment options. | Haugesund Cultural Centre, Festival of the Sea, Local beaches, Art galleries, Restaurants |
| Lysaker | A scenic area known for its waterfront views and proximity to major transport links. Attracts professionals and commuters as well as tourists. | Lysakerfjorden, Public parks, Water activities, Cafes and eateries, Scenic walking paths |
Understanding Airbnb License Requirements & STR Laws in Horten (2025)
While Horten, Vestfold og Telemark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horten to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horten (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hortenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appartment on the waterfront .
Entire Place • 2 bedrooms
Rural idyll in the middle of the village
Entire Place • 4 bedrooms
Large single-family home overlooking the Oslo fjord
Entire Place • 4 bedrooms
Large cabin with sea view in peaceful bay
Entire Place • 5 bedrooms
Large single-family home with sun
Entire Place • 4 bedrooms
Central apartment with sea view and free parking space
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horten (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbro | 1 | $39,718 | 32 | 4.94/5.0 |
| Camilla | 1 | $38,051 | 14 | 5.00/5.0 |
| Andreas | 1 | $28,517 | 8 | 4.88/5.0 |
| Hege Falk | 1 | $26,967 | 6 | 5.00/5.0 |
| Nora | 1 | $19,610 | 3 | 5.00/5.0 |
| Kristina | 1 | $19,471 | 9 | 5.00/5.0 |
| Stine | 1 | $19,144 | 1 | Not Rated |
| Roy | 1 | $17,638 | 6 | 5.00/5.0 |
| Aina | 1 | $15,124 | 51 | 4.69/5.0 |
| Laila | 1 | $14,689 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horten.
Dive Deeper: Advanced Horten STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorten Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horten
- The Horten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horten, Apartment/Condo properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 42% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Horten Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horten
- The dominant room capacity in Horten is 2 bedrooms listings, making up 22% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.0% of the active Airbnb listings in Horten, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horten.
Horten Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horten
- The most common guest capacity trend in Horten vacation rentals is listings accommodating 8+ guests (22%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Horten STR market, accounting for 38.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horten.
- On average, properties in Horten are equipped to host 4.1 guests.
Horten Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horten
- The most common availability pattern in Horten falls within the 271-366 days range, representing 62% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horten (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horten Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
35.6% of total
2 Nights
12 listings
26.7% of total
3 Nights
8 listings
17.8% of total
4-6 Nights
4 listings
8.9% of total
30+ Nights
5 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Horten is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Horten Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Horten, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.6% of Horten hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horten.
Horten Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
31.3% of total
Moderate
21 listings
43.8% of total
Firm
7 listings
14.6% of total
Strict
5 listings
10.4% of total
Cancellation Policy Insights for Horten
- The prevailing Airbnb cancellation policy trend in Horten is Moderate, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Horten may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Horten.
- Using a Strict policy might deter some guests, as only 10.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horten.
Horten STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horten
- The overall average booking lead time for vacation rentals in Horten is 32 days.
- Guests book furthest in advance for stays during May (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Horten.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Horten averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horten (2025)
Amenity data is currently unavailable for Horten.
Horten Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horten
- The typical guest profile for Airbnb in Horten consists of a mix of domestic (63%) and international guests, often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 63.2% of guests.
- Key international markets include Norway (63.2%) and Denmark (5.9%).
- Top languages spoken are English (39.3%) followed by Norwegian (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oslo and Bergen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 61 | $2,316 | $246.51 | 37% |
| Krødsherad | 82 | $1,970 | $223.92 | 38% |
| Starrkärr och Näs | 13 | $1,844 | $237.38 | 21% |
| Frogn | 42 | $1,728 | $215.89 | 37% |
| Flå | 91 | $1,713 | $219.26 | 35% |
| Fenstad | 13 | $1,656 | $169.23 | 35% |
| Enebakk | 38 | $1,606 | $134.26 | 49% |
| Budor | 48 | $1,586 | $211.87 | 33% |
| Nord-Odal | 11 | $1,532 | $198.11 | 41% |
| Norefjell | 71 | $1,526 | $247.10 | 31% |