Rauland, Vestfold og Telemark Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Rauland, Vestfold og Telemark? Based on AirROI's 2025 dataset (September 2024 – August 2025), the short answer is $7,629 per year — at a $113 nightly rate, 27.5% occupancy, and a N/A RevPAR.
With just 18 active listings, Rauland is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 20.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Rauland?
In Rauland, the headline Airbnb metrics are $7,629 in average annual revenue,27.5% occupancy, $113 ADR, and $0 in RevPAR, and guests book about 38 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Rauland?
Understanding the monthly revenue variations for Airbnb listings in Rauland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rauland is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rauland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,217 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $732 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rauland
What Is the Monthly Airbnb Occupancy Rate in Rauland?
Maximize your bookings by understanding the Rauland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rauland:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rauland
What Is the Average Airbnb Nightly Rate in Rauland?
Effective short term rental pricing strategy in Rauland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rauland typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Rauland
What Is the RevPAR for Airbnb in Rauland?
RevPAR in Rauland is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Rauland
RevPAR Insights for Rauland
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Rauland benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Rauland?
Rauland's peak Airbnb season falls in July, August, December, while the softest stretch is January, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, December)
- Revenue averages $1,294 per month
- Occupancy rates average 39.2%
- Daily rates average $118
Shoulder Season
- Revenue averages $840 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $109
Low Season (January, October, November)
- Revenue drops to average $613 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $107
Seasonality Insights for Rauland
- Airbnb seasonality in Rauland is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Rauland's highest earning potential, with monthly revenues climbing to $1,509, occupancy reaching 50.0%, and ADRs peaking at $125.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $448, occupancy could drop to 17.2%, and ADRs may adjust to $95.
- Lower occupancy paired with meaningful seasonality means hosts in Rauland need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Rauland, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Rauland?
Low regulation and minimal registration activity in Rauland, Vestfold og Telemark, Norway point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Rauland to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Rauland?
With a compact short-term rental market, Rauland gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rauland Center | The main hub of Rauland, known for its accessibility to ski resorts and outdoor activities. It's a popular destination for tourists seeking nature adventures and winter sports. | Rauland Ski Resort, Hiking trails, Local restaurants, Cultural heritage sites, Fishing in nearby lakes |
| Vrådal | A picturesque village that offers stunning lake views and access to Vråvatn Lake. Ideal for families and nature enthusiasts looking for a serene getaway. | Vråvatn Lake, Vrådal Ski Resort, Hiking paths, Fishing opportunities, Local shops and cafes |
| Telemark Canal | Known for its historical significance and scenic beauty, the Telemark Canal attracts visitors interested in boating, hiking, and exploring Norwegian history. | Telemark Canal, Paddle boarding, Bicycle routes, Historical sites, Beautiful nature views |
| Haukeli | A gateway to the mountains with opportunities for skiing, hiking, and fishing. Popular among those seeking adventure in the great outdoors. | Haukeli Ski Resort, Mountains and trails, Fishing spots, Camping areas, Scenic drives |
| Bø | Home to a university and vibrant cultural scene, Bø is attractive for students and families. It offers diverse activities and events year-round. | Bø Summerland, Bø Church, Hiking in the surrounding hills, Cultural festivals, Local arts and crafts shops |
| Seljord | Famous for its beautiful lake and folklore, Seljord draws visitors interested in mythology and natural beauty. A great tourist spot for unique experiences. | Seljordsvatnet Lake, Folklore museums, Historical sites, Nature trails, Fishing and swimming spots |
| Fjågesund | A small, charming village on the shores of the fjord, perfect for those looking to relax and enjoy stunning waterfront views and fishing opportunities. | Beautiful fjord views, Fishing spots, Local hiking paths, Cultural heritage sites, Picturesque landscapes |
| Notodden | Known for its industrial history and cultural events, Notodden offers a unique mix of historical tourism and modern amenities, appealing to a wide range of travelers. | Notodden Blues Festival, Heddal Stave Church, Historical industrial sites, Cultural events, City parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Rauland offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Rauland?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rauland
- The Rauland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rauland, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
Rauland Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rauland
- The dominant room capacity in Rauland is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Rauland, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rauland.
Rauland Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rauland
- The most common guest capacity trend in Rauland vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Rauland STR market, accounting for 50.0% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rauland.
- On average, properties in Rauland are equipped to host 4.5 guests.
What Amenities Do Airbnb Guests Expect in Rauland?
Amenity Prevalence
Amenity Insights for Rauland
- Essential amenities in Rauland that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rauland: Kitchen.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rauland to stay competitive.
Dive Deeper: Advanced Rauland STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rauland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRauland Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rauland
- The typical guest profile for Airbnb in Rauland consists of predominantly international visitors (75%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 24.8% of guests.
- Key international markets include Norway (24.8%) and Germany (19%).
- Top languages spoken are English (37.5%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Rauland Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rauland
- The most common availability pattern in Rauland falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rauland (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Rauland?
Average Booking Lead Time by Month
Booking Lead Time Insights for Rauland
- The overall average booking lead time for vacation rentals in Rauland is 38 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Rauland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Rauland averages to identify opportunities for dynamic pricing adjustments.
Rauland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
38.9% of total
2 Nights
5 listings
27.8% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rauland is 1 Night, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Rauland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Rauland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.9% of Rauland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rauland.
Rauland Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
16.7% of total
Flexible
2 listings
11.1% of total
Moderate
11 listings
61.1% of total
Firm
1 listings
5.6% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Rauland
- The prevailing Airbnb cancellation policy trend in Rauland is Moderate, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Rauland may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.1% market standard in Rauland.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rauland.
What Do the Top Airbnb Listings in Rauland Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raulandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Låven
Entire Place • 4 bedrooms
Rofshus 2
Entire Place • 2 bedrooms
Cottage by the water
Entire Place • 1 bedroom
2 bedroom stunning home in Rauland
Entire Place • 2 bedrooms
Rofshus
Entire Place • 2 bedrooms
Apartment Grønlid
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Rauland?
Learn from the best! This table showcases top-performing Airbnb hosts in Rauland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Berit | 3 | $33,016 | 464 | 4.93/5.0 |
| Novasol | 2 | $23,167 | 7 | 4.83/5.0 |
| Matja | 1 | $14,031 | 73 | 4.95/5.0 |
| Peter | 3 | $13,071 | 711 | 4.88/5.0 |
| Novasol | 1 | $11,951 | 7 | 4.71/5.0 |
| Anne Marie | 1 | $9,411 | 189 | 4.98/5.0 |
| Hanne | 1 | $9,331 | 21 | 4.90/5.0 |
| Oddmar | 2 | $8,152 | 44 | 4.79/5.0 |
| Bjørnar | 1 | $7,383 | 134 | 4.80/5.0 |
| Kirsti | 1 | $3,762 | 22 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rauland.
How Does Rauland's Airbnb Market Compare to Nearby Cities?
How does the Rauland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Flåm, Rauland has 41 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flåm | 18 | $4,244 | $257.26 | 69% |
| Aurlandsvangen | 24 | $3,975 | $252.44 | 60% |
| Undredal | 10 | $2,984 | $225.18 | 60% |
| Aurland | 21 | $2,106 | $218.88 | 53% |
| Krødsherad | 92 | $1,919 | $227.50 | 36% |
| Hemsedal | 333 | $1,889 | $296.12 | 35% |
| Vierli | 23 | $1,882 | $204.58 | 38% |
| Flå | 93 | $1,718 | $225.80 | 32% |
| Høllen | 46 | $1,587 | $225.93 | 33% |
| Tinn | 194 | $1,499 | $201.23 | 34% |
Frequently Asked Questions About Airbnb in Rauland
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Rauland.
How much do Airbnb hosts make in Rauland?
Rauland hosts earn about $7,629 per year on average, with an average nightly rate of $113 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Rauland, Vestfold og Telemark, not the ceiling for the best operators. Source: AirROI 2025 data, Rauland market, September 2024 to August 2025.
What is the average Airbnb occupancy rate in Rauland?
The average Airbnb occupancy rate in Rauland is 27.5%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Rauland?
Listings in Rauland average $113 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Rauland?
Rauland currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Rauland?
AirROI currently classifies the short-term rental regulation level in Rauland as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Rauland?
RevPAR in Rauland is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Rauland?
Occupancy of 27.5% means Rauland is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,629, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Rauland?
The average booking lead time in Rauland is about 38 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Rauland?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Rauland include Rauland Center, Vrådal, Telemark Canal. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Rauland?
entire_home listings make up 88.9% of the active supply in Rauland. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Rauland compare to nearby Airbnb markets?
Among neighboring markets, Flåm posts $50,925 in average annual revenue with 69.2% occupancy, compared to Rauland's $7,629 and 27.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Rauland?
July is the highest-revenue month in Rauland, while November is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-08-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.