Tønsberg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vestfold og Telemark, Norway
Is Airbnb profitable in Tønsberg in 2025? Explore comprehensive Airbnb analytics for Tønsberg, Vestfold og Telemark, Norway to uncover income potential. This 2025 STR market report for Tønsberg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 200 active listings.
Whether you're considering an Airbnb investment in Tønsberg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tønsberg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tønsberg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tønsberg (2025)
Understanding the monthly revenue variations for Airbnb listings in Tønsberg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tønsberg is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tønsberg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,863+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,305 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,243 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tønsberg
Tønsberg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tønsberg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tønsberg:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tønsberg
Average Daily Rate (ADR) Airbnb Trends in Tønsberg (2025)
Effective short term rental pricing strategy in Tønsberg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tønsberg typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Tønsberg
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Airbnb Seasonality Analysis & Trends in Tønsberg (2025)
Peak Season (June, May, April)
- Revenue averages $2,564 per month
- Occupancy rates average 35.0%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,621 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $1,088 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $143
Seasonality Insights for Tønsberg
- The Airbnb seasonality in Tønsberg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tønsberg's highest earning potential, with monthly revenues capable of climbing to $2,911, occupancy reaching a high of 44.2%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $985, occupancy could drop to 26.7%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tønsberg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tønsberg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tønsberg (2025)
Exploring the top neighborhoods for short-term rentals in Tønsberg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tønsberg City Center | The heart of Tønsberg with historical sights, restaurants, and shopping. A vibrant area attracting both tourists and locals with its rich history and modern amenities. | Castle Ruins, Tønsberg Maritime Museum, Slottsfjellet, Oseberg Ship, Brygga i Tønsberg, Tønsberg Cultural Center |
| Verdens Ende | A picturesque destination located at the tip of the Nøtterøy Island, known for its stunning coastal views and hiking trails. Ideal for nature lovers and tourists seeking tranquility by the sea. | The End of the World Lighthouse, Scenic Coastal Walks, Beaches, Picnic Areas, Viking History |
| Bokerød | A serene residential area with quick access to the beach and nature, perfect for families and travelers looking for a relaxed getaway while still close to the city. | Bokerød Nature Preserve, Beaches, Outdoor Activities, Local Markets |
| Kaldnes | An up-and-coming waterfront area in Tønsberg, known for its modern developments and proximity to the marina, making it attractive for young professionals and couples. | Marina, Waterfront Promenade, Restaurants, Local Art Shops, Cafés |
| Åsgårdstrand | A charming seaside village known for its artistic vibe and historical connections to famous Norwegian painters. Popular with tourists for its scenic beauty and artistic heritage. | Art Galleries, Beachfront, Historical Buildings, Cafés, Local Art Festivals |
| Sandefjord | Nearby Sandefjord offers a rich maritime history and beautiful coastal scenery, attracting tourists interested in boating and history. | Whaling Museum, Sandefjord's Harbour, Coffee Shops, Hiking Trails, Beach Activities |
| Nøtterøy | An island municipality with beautiful beaches and outdoor activities, drawing families and nature enthusiasts looking for a summer retreat. | Beaches, Hiking Trails, Nature Reserves, Local Festivals, Water Sports |
| Stavern | A charming coastal town known for its creative vibe and scenic beach areas. Popular among tourists during summer for its lively atmosphere and arts scene. | Stavern Fortress, Art Galleries, Beaches, Restaurants, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Tønsberg (2025)
While Tønsberg, Vestfold og Telemark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tønsberg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tønsberg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tønsbergbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEST Kringlevann - Unique cabin in peaceful surroundings
Entire Place • 1 bedroom
Ocean and beachfront panoramic home with panoramic views
Entire Place • 3 bedrooms
Penthouse with roof terraces at Tønsberg pier
Entire Place • 3 bedrooms
Central modern house with 4 bedrooms in quiet area
Entire Place • 4 bedrooms
Family-friendly new build
Entire Place • 5 bedrooms
Great, spacious near the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tønsberg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tønsberg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frederik | 1 | $109,504 | 87 | 4.75/5.0 |
| Henning | 6 | $67,546 | 86 | 4.04/5.0 |
| Audun Terje | 1 | $58,305 | 14 | 5.00/5.0 |
| Anne Christine Holst | 1 | $53,061 | 46 | 4.93/5.0 |
| Kyrre | 5 | $46,355 | 332 | 3.64/5.0 |
| Mia | 2 | $46,299 | 15 | 4.85/5.0 |
| Jan Inge | 1 | $38,625 | 13 | 5.00/5.0 |
| Tina | 1 | $34,454 | 5 | 5.00/5.0 |
| Host #141722144 | 1 | $33,967 | 1 | 0.00/5.0 |
| Lene | 1 | $32,760 | 45 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tønsberg.
Dive Deeper: Advanced Tønsberg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tønsberg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTønsberg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tønsberg
- The Tønsberg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tønsberg, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 37% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 9.0%) offer potential for unique stay experiences.
Tønsberg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tønsberg
- The dominant room capacity in Tønsberg is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.5% of the active Airbnb listings in Tønsberg, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tønsberg.
Tønsberg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tønsberg
- The most common guest capacity trend in Tønsberg vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Tønsberg STR market, accounting for 47.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tønsberg.
- On average, properties in Tønsberg are equipped to host 4.6 guests.
Tønsberg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tønsberg
- The most common availability pattern in Tønsberg falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tønsberg (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tønsberg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
32.2% of total
2 Nights
65 listings
38% of total
3 Nights
18 listings
10.5% of total
4-6 Nights
12 listings
7% of total
7-29 Nights
3 listings
1.8% of total
30+ Nights
18 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tønsberg is 2 Nights, adopted by 38% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.2%) of the Tønsberg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Tønsberg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38% of Tønsberg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tønsberg.
Tønsberg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
51 listings
37% of total
Moderate
38 listings
27.5% of total
Firm
24 listings
17.4% of total
Strict
25 listings
18.1% of total
Cancellation Policy Insights for Tønsberg
- The prevailing Airbnb cancellation policy trend in Tønsberg is Flexible, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (35.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37% market standard in Tønsberg.
- Regularly review your cancellation policy against competitors and market demand shifts in Tønsberg.
Tønsberg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tønsberg
- The overall average booking lead time for vacation rentals in Tønsberg is 45 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Tønsberg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Tønsberg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tønsberg (2025)
Amenity Prevalence
Amenity Insights for Tønsberg
- Essential amenities in Tønsberg that guests expect include: Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Washer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tønsberg: Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Fire extinguisher or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tønsberg to stay competitive.
Tønsberg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tønsberg
- The typical guest profile for Airbnb in Tønsberg consists of primarily domestic travelers (68%), often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 68.1% of guests.
- Key international markets include Norway (68.1%) and United Kingdom (4.6%).
- Top languages spoken are English (38.5%) followed by Norwegian (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oslo and Bergen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tønsberg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 54 | $2,554 | $231.99 | 40% |
| Krødsherad | 81 | $1,872 | $219.31 | 40% |
| Fenstad | 12 | $1,843 | $171.18 | 38% |
| Flå | 88 | $1,812 | $212.63 | 37% |
| Starrkärr och Näs | 11 | $1,795 | $249.46 | 22% |
| Enebakk | 34 | $1,759 | $129.57 | 48% |
| Lier | 13 | $1,654 | $283.01 | 37% |
| Budor | 52 | $1,593 | $211.02 | 33% |
| Melsomvik | 15 | $1,550 | $135.12 | 41% |
| Lunner | 23 | $1,525 | $154.92 | 38% |