Lier Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viken, Norway

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Lier in 2025? Explore comprehensive Airbnb analytics for Lier, Viken, Norway to uncover income potential. This 2025 STR market report for Lier, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Lier, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lier Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lier Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$171
The average rental revenue earned for an occupied room per day in Lier.
Occupancy Rate(?)
32.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,476
Typical annual income for an Airbnb listing in Lier. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-55.8%
Significant decrease (-55.8%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Lier.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Lier.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lier (2025)

Understanding the monthly revenue variations for Airbnb listings in Lier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lier is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lier across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,706+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,029 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $976 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $427, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lier

Lier Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lier:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lier

Average Daily Rate (ADR) Airbnb Trends in Lier (2025)

Effective short term rental pricing strategy in Lier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lier typically peaks in February and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $103 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Lier

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Airbnb Seasonality Analysis & Trends in Lier (2025)

Peak Season (December, November, February)
  • Revenue averages $2,554 per month
  • Occupancy rates average 45.6%
  • Daily rates average $159
Shoulder Season
  • Revenue averages $1,651 per month
  • Occupancy maintains around 34.8%
  • Daily rates hold near $156
Low Season (January, March, April)
  • Revenue drops to average $1,003 per month
  • Occupancy decreases to average 32.4%
  • Daily rates adjust to average $153

Seasonality Insights for Lier

  • The Airbnb seasonality in Lier shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lier's highest earning potential, with monthly revenues capable of climbing to $3,247, occupancy reaching a high of 51.1%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $749, occupancy could drop to 16.7%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lier.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lier seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lier (2025)

Exploring the top neighborhoods for short-term rentals in Lier? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lierbyen
The administrative center of Lier with various amenities, close to nature and ideal for families. A growing area popular among visitors who enjoy both city life and nature activities.
Lier Church, Lierbyen Center, Lier River, adventure parks, local cafes
Buskerud
A beautiful region known for its hiking trails and nature experiences, appealing to tourists looking for outdoor activities and a serene environment.
The Drammensfjord, Bussum ski area, hiking trails, fishing spots, local parks
Sylling
A scenic village located near Lake Lier, popular for its quiet atmosphere and outdoor adventures. Attractive to tourists seeking tranquility away from urban life.
Lake Lier, local hiking paths, fishing opportunities, cultural heritage sites, nature reserves
Frognerseteren
A picturesque area known for its breathtaking views and recreational opportunities, ideal for tourists who want nature close to urban facilities.
Frognerseteren restaurant, Nordmarka forests, oslo ski center, traditional Norwegian architecture, biking trails
Drammen
A nearby city with a vibrant cultural scene, popular for its river promenade and various events. It appeals to guests who enjoy both urban experiences and nature.
Drammen River, Bragernes Mountain, Drammen Theatre, local museums, parks
Nærsnes
Seaside village known for its beautiful coastline and recreational offerings. Attracts visitors looking for a beach holiday experience along with local charm.
beach areas, coastal trails, marinas, fishing spots, local restaurants
Lierskogen
A rural area rich in nature and close-knit community vibe, ideal for those seeking peaceful retreats or outdoor sports activities.
Lierskogen Church, nearby farms, hiking paths, local festivals, community events
Lierstranda
A charming waterfront community popular for its scenic views and marina, great for visitors looking for water activities and a laid-back atmosphere.
Lierstranda Marina, waterfront cafes, walking paths along the fjord, local beaches, fishing facilities

Understanding Airbnb License Requirements & STR Laws in Lier (2025)

While Lier, Viken, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lier to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lier (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cheerful villa with outdoor single swimming pool

Cheerful villa with outdoor single swimming pool

Entire Place • 3 bedrooms

$53,531
Revenue
29.3%
Occupancy
$853.71
Daily Rate
spacious house with heated pool outside Oslo

spacious house with heated pool outside Oslo

Entire Place • 4 bedrooms

$34,462
Revenue
40.0%
Occupancy
$325.60
Daily Rate
Himmelblikk

Himmelblikk

Entire Place • 1 bedroom

$16,218
Revenue
24.6%
Occupancy
$171.54
Daily Rate
Lovely bright apartment with large balcony

Lovely bright apartment with large balcony

Entire Place • 1 bedroom

$14,375
Revenue
64.5%
Occupancy
$60.85
Daily Rate
Rural and idyllic

Rural and idyllic

Entire Place • 3 bedrooms

$11,456
Revenue
38.6%
Occupancy
$123.12
Daily Rate
Spacious apartment in idyllic surroundings.

Spacious apartment in idyllic surroundings.

Entire Place • 1 bedroom

$8,361
Revenue
75.7%
Occupancy
$79.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lier (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Silje1$53,531125.00/5.0
Egil André1$34,462134.92/5.0
Ola1$16,218314.81/5.0
Einar2$15,162324.83/5.0
⁨Ann.⁩1$14,375444.89/5.0
Lasse1$8,361184.94/5.0
Hedda1$7,7261Not Rated
Forenom APT1$3,6171Not Rated
Dag1$3,599105.00/5.0
Renskaug2$2,959124.45/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lier.

Dive Deeper: Advanced Lier STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lier Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lier

  • The Lier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lier, House properties are the most common (33.3%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Lier Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lier

  • The dominant room capacity in Lier is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Lier, indicating a high concentration in these sizes.
  • A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lier.

Lier Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lier

  • The most common guest capacity trend in Lier vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Lier STR market, accounting for 50.0% of listings.
  • 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lier.
  • On average, properties in Lier are equipped to host 5.0 guests.

Lier Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lier

  • The most common availability pattern in Lier falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Lier (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lier Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (37.5%)

1 Night

6 listings

37.5% of total

2 Nights (25%)

2 Nights

4 listings

25% of total

3 Nights (6.3%)

3 Nights

1 listings

6.3% of total

4-6 Nights (6.3%)

4-6 Nights

1 listings

6.3% of total

30+ Nights (25%)

30+ Nights

4 listings

25% of total

Key Insights

  • The most prevalent minimum stay requirement in Lier is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (62.5%) of the Lier Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (25%) caters to monthly stays (30+ nights) in Lier, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 37.5% of Lier hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lier.

Lier Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50%)

Flexible

9 listings

50% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Strict (11.1%)

Strict

2 listings

11.1% of total

Cancellation Policy Insights for Lier

  • The prevailing Airbnb cancellation policy trend in Lier is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Lier may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Lier.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lier.

Lier STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lier

  • The overall average booking lead time for vacation rentals in Lier is 19 days.
  • Guests book furthest in advance for stays during November (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Lier.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Lier averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lier (2025)

Amenity data is currently unavailable for Lier.

Lier Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lier

  • The typical guest profile for Airbnb in Lier consists of a mix of domestic (51%) and international guests, often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
  • Domestic travelers account for 51.1% of guests.
  • Key international markets include Norway (51.1%) and Netherlands (13.3%).
  • Top languages spoken are English (41.2%) followed by Norwegian (19.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Stange61$2,316$246.5137%
Krødsherad82$1,970$223.9238%
Starrkärr och Näs13$1,844$237.3821%
Frogn42$1,728$215.8937%
Flå91$1,713$219.2635%
Fenstad13$1,656$169.2335%
Enebakk38$1,606$134.2649%
Budor48$1,586$211.8733%
Nord-Odal11$1,532$198.1141%
Norefjell71$1,526$247.1031%

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