Sarpsborg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viken, Norway
Is Airbnb profitable in Sarpsborg in 2025? Explore comprehensive Airbnb analytics for Sarpsborg, Viken, Norway to uncover income potential. This 2025 STR market report for Sarpsborg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Sarpsborg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarpsborg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarpsborg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarpsborg (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarpsborg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarpsborg is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarpsborg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,909 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,031 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $509, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarpsborg
Sarpsborg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarpsborg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarpsborg:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarpsborg
Average Daily Rate (ADR) Airbnb Trends in Sarpsborg (2025)
Effective short term rental pricing strategy in Sarpsborg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarpsborg typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Sarpsborg
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Airbnb Seasonality Analysis & Trends in Sarpsborg (2025)
Peak Season (July, August, March)
- Revenue averages $1,889 per month
- Occupancy rates average 40.3%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,394 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $151
Low Season (January, November, December)
- Revenue drops to average $1,045 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $146
Seasonality Insights for Sarpsborg
- The Airbnb seasonality in Sarpsborg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarpsborg's highest earning potential, with monthly revenues capable of climbing to $2,059, occupancy reaching a high of 48.7%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $951, occupancy could drop to 26.0%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarpsborg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarpsborg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarpsborg (2025)
Exploring the top neighborhoods for short-term rentals in Sarpsborg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Sarpsborg, featuring historical sites and vibrant local culture. Ideal for tourists wanting to explore the city with easy access to amenities. | Sarpsborg Museum, The Old Town, Sarpsborg Waterfall, Kjøpmannsgata, Borregaard Mansion |
| Borgarsyssel Museum | A cultural hotspot showcasing the rich history of the region. Attracts visitors seeking heritage and local traditions. | Borgarsyssel Museum, Open Air Museum, Historical Exhibits, Local Craft Shops |
| Tuneheimen Park | A beautiful park setting popular with families and nature lovers. Great for outdoor activities and relaxation. | Walking Trails, Picnic Areas, Playgrounds, Nature Views |
| Skjeberg | A picturesque suburb of Sarpsborg, known for its charming landscapes and proximity to outdoor activities. Ideal for nature and sports enthusiasts. | Skjeberg Church, Nature Reserves, Canoeing, Fishing Spots |
| Greåker | A suburban area offering a blend of local convenience and natural beauty. Attractive for families visiting or relocating. | Greåker Church, Local Cafés, Parks, River Views |
| Kurland | Known for its contemporary housing and family-friendly community. Popular among those looking for longer stays in a peaceful setting. | Local Schools, Community Centers, Parks, Family Activities |
| Sarpsborg Golf Club | A prime location for golf enthusiasts and those seeking recreational activity. Attracts tourists interested in sports and leisure. | Golf Course, Clubhouse, Nature Trails, Sporting Events |
| Visterflo | A scenic area near a lake, perfect for those seeking tranquility and outdoor adventures like hiking and fishing. | Visterflo Lake, Fishing Spots, Hiking Trails, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Sarpsborg (2025)
While Sarpsborg, Viken, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarpsborg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Sarpsborg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarpsborgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great cabin 100 meters from the sea.
Entire Place • 3 bedrooms
Historic City Villa
Entire Place • 4 bedrooms
Family friendly cabin close to the sea
Entire Place • 5 bedrooms
Great cabin near the sea. Very child friendly plot.
Entire Place • 4 bedrooms
Flott funkis bolig m/Jacuzzi, Takterrasse og 3 sov
Entire Place • 3 bedrooms
Downtown rich house with a great view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarpsborg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarpsborg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Trond A. | 1 | $46,890 | 28 | 5.00/5.0 |
| Gjermund Nylund | 1 | $34,355 | 15 | 4.87/5.0 |
| Thor | 1 | $33,570 | 32 | 4.69/5.0 |
| John | 6 | $31,916 | 159 | 4.87/5.0 |
| Hilde | 2 | $29,547 | 9 | 5.00/5.0 |
| Gry | 1 | $21,303 | 100 | 4.97/5.0 |
| Host #144437709 | 1 | $20,380 | 2 | N/A/5.0 |
| Geir | 2 | $20,180 | 81 | 4.85/5.0 |
| Thomas | 1 | $18,793 | 16 | 4.88/5.0 |
| Trine-Lise | 1 | $17,473 | 203 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarpsborg.
Dive Deeper: Advanced Sarpsborg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarpsborg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarpsborg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarpsborg
- The Sarpsborg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarpsborg, House properties are the most common (35.6%), reflecting the local real estate landscape.
- Houses represent a significant 35.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 5.4%) offer potential for unique stay experiences.
Sarpsborg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarpsborg
- The dominant room capacity in Sarpsborg is 3 bedrooms listings, making up 26% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.7% of the active Airbnb listings in Sarpsborg, indicating a high concentration in these sizes.
- A significant 49.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sarpsborg.
Sarpsborg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarpsborg
- The most common guest capacity trend in Sarpsborg vacation rentals is listings accommodating 8+ guests (24.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sarpsborg STR market, accounting for 39.8% of listings.
- 50.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarpsborg.
- On average, properties in Sarpsborg are equipped to host 5.0 guests.
Sarpsborg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarpsborg
- The most common availability pattern in Sarpsborg falls within the 271-366 days range, representing 72.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sarpsborg (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarpsborg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
24.3% of total
2 Nights
24 listings
34.3% of total
3 Nights
9 listings
12.9% of total
4-6 Nights
10 listings
14.3% of total
7-29 Nights
4 listings
5.7% of total
30+ Nights
6 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sarpsborg is 2 Nights, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.3% of Sarpsborg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarpsborg.
Sarpsborg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.7% of total
Flexible
21 listings
35.6% of total
Moderate
21 listings
35.6% of total
Firm
5 listings
8.5% of total
Strict
11 listings
18.6% of total
Cancellation Policy Insights for Sarpsborg
- The prevailing Airbnb cancellation policy trend in Sarpsborg is Flexible, used by 35.6% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Sarpsborg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.6% market standard in Sarpsborg.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarpsborg.
Sarpsborg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarpsborg
- The overall average booking lead time for vacation rentals in Sarpsborg is 41 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Sarpsborg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Sarpsborg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarpsborg (2025)
Amenity Prevalence
Amenity Insights for Sarpsborg
- Essential amenities in Sarpsborg that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarpsborg: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarpsborg to stay competitive.
Sarpsborg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarpsborg
- The typical guest profile for Airbnb in Sarpsborg consists of a mix of domestic (60%) and international guests, often arriving from nearby Oslo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Norwegian.
- Domestic travelers account for 59.5% of guests.
- Key international markets include Norway (59.5%) and Sweden (10%).
- Top languages spoken are English (38.4%) followed by Norwegian (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarpsborg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stange | 60 | $2,239 | $245.99 | 38% |
| Fenstad | 13 | $1,669 | $170.94 | 35% |
| Enebakk | 38 | $1,506 | $130.51 | 47% |
| Åros | 10 | $1,500 | $194.68 | 41% |
| Frogn | 47 | $1,470 | $214.92 | 36% |
| Starrkärr och Näs | 13 | $1,451 | $238.25 | 20% |
| Budor | 56 | $1,400 | $213.11 | 32% |
| Nord-Odal | 11 | $1,343 | $195.26 | 39% |
| Aurskog-Høland | 23 | $1,340 | $155.88 | 36% |
| Modum | 20 | $1,321 | $138.11 | 40% |