Blue Area Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Islamabad Capital Territory, Pakistan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Blue Area in 2025? Explore comprehensive Airbnb analytics for Blue Area, Islamabad Capital Territory, Pakistan to uncover income potential. This 2025 STR market report for Blue Area, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Blue Area, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blue Area Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Blue Area Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$47
The average rental revenue earned for an occupied room per day in Blue Area.
Occupancy Rate(?)
32.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,631
Typical annual income for an Airbnb listing in Blue Area. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
33.7%
Strong growth (33.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Blue Area.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Blue Area.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Blue Area (2025)

Understanding the monthly revenue variations for Airbnb listings in Blue Area is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blue Area is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blue Area across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,266+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $809 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $475 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $221, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Blue Area

Blue Area Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Blue Area STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blue Area:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Blue Area

Average Daily Rate (ADR) Airbnb Trends in Blue Area (2025)

Effective short term rental pricing strategy in Blue Area involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blue Area typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
  • Typical properties (Median) charge around $36 per night.
  • Entry-level properties (Bottom 25%) earn around $28 per night.

Average Daily Rate (ADR) Trend by Month in Blue Area

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Airbnb Seasonality Analysis & Trends in Blue Area (2025)

Peak Season (June, May, April)
  • Revenue averages $933 per month
  • Occupancy rates average 41.1%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $487 per month
  • Occupancy maintains around 33.6%
  • Daily rates hold near $49
Low Season (January, March, October)
  • Revenue drops to average $381 per month
  • Occupancy decreases to average 31.6%
  • Daily rates adjust to average $49

Seasonality Insights for Blue Area

  • The Airbnb seasonality in Blue Area shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Blue Area's highest earning potential, with monthly revenues capable of climbing to $980, occupancy reaching a high of 48.1%, and ADRs peaking at $52.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $346, occupancy could drop to 28.3%, and ADRs may adjust down to $46.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blue Area.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Blue Area seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Blue Area (2025)

Exploring the top neighborhoods for short-term rentals in Blue Area? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
F-6
F-6 is a charming residential area known for its green spaces and family-friendly atmosphere, making it ideal for families and long-term stays.
Shakarparian Park, Pakistan Monument, Faisal Mosque, Lok Virsa Museum, TreeTop Adventure Park, Kachnar Park
Blue Area
The commercial hub of Islamabad, Blue Area is perfect for business travelers and tourists wanting access to shops, restaurants, and offices.
Centaurus Mall, F-9 Park, Pakistan National Council of the Arts (PNCA), Numerous cafes and restaurants, Islamabad Stock Exchange
F-7
F-7 is a highly sought-after residential area with a vibrant community and close proximity to markets and cafes.
Saidpur Village, Jinnah Super Market, Shah Faisal Mosque, Khana Kabab, F-7 Markaz
F-11
A family-oriented neighborhood with parks and schools, F-11 offers a quiet retreat from the bustling city while still being accessible.
H-9 Park, F-11 Markaz, Parliament House, Parks and greenery, Educational institutions
F-8
A mix of residential and commercial, F-8 is known for its bustling markets and convenience for visitors looking for local experiences.
Fatima Jinnah Park, Safa Gold Mall, F-8 Markaz, Local restaurants and shops, Cultural centers
DHA Islamabad
A secure and upscale community that attracts affluent visitors and families looking for luxury stays and amenities.
DHA Park, Commercial areas, High-end restaurants, Shopping galleries, Spa and wellness centers
G-11
A growing neighborhood with modern amenities and easy access to public transport, ideal for budget-conscious travelers.
G-11 Markaz, Parks, Local eateries, Public transport hubs, Cultural sites
H-8
Known for its diversity and local charm, H-8 offers a range of accommodations and proximity to university campuses.
International Islamic University, Parks, Markets, Cultural diversity, Educational institutions

Understanding Airbnb License Requirements & STR Laws in Blue Area (2025)

While Blue Area, Islamabad Capital Territory, Pakistan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blue Area to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Blue Area (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Blue Areabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Bliss Central Suite II King Beds Elysium Tower

The Bliss Central Suite II King Beds Elysium Tower

Entire Place • 2 bedrooms

$18,488
Revenue
27.7%
Occupancy
$107.45
Daily Rate
Stylish 3 bedroom home in central Islamabad.

Stylish 3 bedroom home in central Islamabad.

Entire Place • 3 bedrooms

$10,410
Revenue
57.2%
Occupancy
$84.20
Daily Rate
Cozy Oasis 2.0

Cozy Oasis 2.0

Entire Place • 1 bedroom

$9,908
Revenue
43.8%
Occupancy
$50.89
Daily Rate
1 Double Bed Room - Up to 2 Guests (M)

1 Double Bed Room - Up to 2 Guests (M)

Private Room • N/A

$8,096
Revenue
33.8%
Occupancy
$34.25
Daily Rate
1 Double Bed Room - Up to 2 Guests (D)

1 Double Bed Room - Up to 2 Guests (D)

Private Room • N/A

$7,688
Revenue
37.0%
Occupancy
$42.41
Daily Rate
2 Double Beds & 1 Single Bed - Up to 5 Guests (F)

2 Double Beds & 1 Single Bed - Up to 5 Guests (F)

Private Room • 2 bedrooms

$7,453
Revenue
18.1%
Occupancy
$57.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Blue Area (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Blue Area based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Junaid4$25,0231194.90/5.0
Shah5$23,4845834.89/5.0
Aamir2$21,152222.42/5.0
Touseef2$16,845914.88/5.0
Tahir1$10,410404.98/5.0
Madiha2$6,28942.25/5.0
Sohail2$2,772194.68/5.0
Host #1459144851$2,71035.00/5.0
Host #4464234301$1,07100.00/5.0
Khurram1$732304.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blue Area.

Dive Deeper: Advanced Blue Area STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blue Area. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Blue Area Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Blue Area

  • The Blue Area Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 41.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Blue Area, House properties are the most common (45.8%), reflecting the local real estate landscape.
  • Houses represent a significant 45.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.

Blue Area Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Blue Area

  • The dominant room capacity in Blue Area is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Blue Area, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Blue Area.

Blue Area Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Blue Area

  • The most common guest capacity trend in Blue Area vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Blue Area STR market, accounting for 50.0% of listings.
  • 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blue Area.
  • On average, properties in Blue Area are equipped to host 2.3 guests.

Blue Area Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Blue Area

  • The most common availability pattern in Blue Area falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Blue Area (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Blue Area Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

22 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Blue Area is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Blue Area Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Blue Area hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blue Area.

Blue Area Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (64.7%)

Flexible

11 listings

64.7% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (11.8%)

Firm

2 listings

11.8% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Blue Area

  • The prevailing Airbnb cancellation policy trend in Blue Area is Flexible, used by 64.7% of listings.
  • The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Blue Area may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 64.7% market standard in Blue Area.
  • Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Blue Area.

Blue Area STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Blue Area

  • The overall average booking lead time for vacation rentals in Blue Area is 28 days.
  • Guests book furthest in advance for stays during February (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (38 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Blue Area.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these Blue Area averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Blue Area (2025)

Amenity Prevalence

Amenity Insights for Blue Area

  • Essential amenities in Blue Area that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Blue Area: Wifi, Air conditioning, TV, Free parking on premises.
  • Prioritize adding missing essentials: TV, Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Blue Area to stay competitive.

Blue Area Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Blue Area

  • The typical guest profile for Airbnb in Blue Area consists of a mix of domestic (42%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Urdu.
  • Domestic travelers account for 42.4% of guests.
  • Key international markets include Pakistan (42.4%) and United States (14%).
  • Top languages spoken are English (44.1%) followed by Urdu (23.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Blue Area Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tangmarg17$2,173$504.2024%
Barrian12$912$166.7423%
Tailbal(Habak Shanpora)19$663$71.1826%
Murree Tehsil14$657$98.0227%
Srinagar287$508$91.8128%
Bourbon26$420$88.9028%
Zone III19$409$68.1431%
Islamabad437$326$51.4928%
Zone IV54$294$49.2427%
Kalabagh18$282$105.1427%

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